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Canada Goose

Maybe

Products sell for $28.28 on average, inside the sweet spot. But demand is soft, at -73.6% this quarter, so Canada Goose is a Maybe.

Flapen Score
52
52 / 100
Top 22% of 16,930 Clothing, Shoes & Jewelry niches · +7 vs the category median of 45
Market size
$224K/yr264K searches / yr
90-day growth
-73.6%search demand this quarter
Competition
28%top-5 click share · 36 brands · 41 sellers

Flapen Score

Canada Goose against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Canada Goose is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Canada Goose market on Amazon at a glance

Shoppers on Amazon United States searched for Canada Goose 264K times last year and spent an estimated $224K. The top 5 brands take 50% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 264K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -73.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $224K a year.

Searches, last 12 months
264K
Growth, 90 days vs prior 90
-73.6%
Conversion, latest week
3.0%
Market size, estimated
$224Ka year
Peak month
December26.8× the quietest month
Top search term
canada hat23K searches a year

02 · Price

A sale here is worth $28.28.

Listings sell for $28.28 on average, from $10.03 to $86.77. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $28.28 that is $0 to $3K a year per listing.

Average price
$28.28inside the $15 to $100 sweet spot
Price range
$10.03–$86.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
5.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 45.1% of listings are out of stock. The average listing ranks #16,609 within Baseball Caps. It carries 482 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
86%
Out of stock, average day
45.1%
Average rank
#16,609in Baseball Caps
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
482per listing
Listings tracked
70

04 · Newcomers

2 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
2Amazon's first-year sales bar
Average brand age
39 months

Products

Top Canada Goose products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

36 falling

Sellers

41

Top-5 brand share

50%

Top 20: 89%

Top-5 click share

28%

Top 20: 63%

Open market

45%

  • Brand 114%
  • Brand 213%
  • Brand 310%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Canada Goose search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 26.8×

Search terms

Top Canada Goose search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • canada hat23K/yr
  • canada weather gear66K/yr
  • canada hats for men6K/yr
  • team canada9K/yr
  • canada weather gear women64K/yr
  • canada baseball cap4K/yr
  • canadian hat4K/yr
  • canada jacket9K/yr
  • canada weather gear women coat9K/yr
  • canada weather gear jacket9K/yr

Reviews and returns

What reviews say buyers love and hate about Canada Goose

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Warmth”
15%of negative reviews mention “Warmth”
5.4%of orders come back
“they don't keep my hands warmer than any other pair of gloves”
A buyer, on “Warmth”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Canada Goose questions

Answered from the same tracked data.