canada goose
Worth a lookShows a sweet-spot price point ($28.28 avg), but soft demand (-73.6% this quarter) keeps it on the watch list.
Avg price
Incredible$28.28avg listing price — sweet spot $15–$100
Price range
Great$10.03–$86.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great28%top-5 click share — an open shelf
Brand share
Great50%top-5 brand share — no brand owns this niche
Review moat
Great482.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$224K$224K/yr · 264K searches
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Returns
Bad5.4%return rate — above 5% kills the launch gate
Growth
Bad-73.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, canada goose is a $224K/yr Amazon United States market (264K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
canada goose market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $42K–$57K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #16,609
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 60%
- Out of stock
- 45.1%
- Avg brand age
- 39 months
- Avg seller age
- 174 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
36 falling
Sellers
41
Top-5 brand share
50%
Top 20: 89%
Top-5 click share
28%
Top 20: 63%
Open market
45%
- Malaxlx14%
- CANADA WEATHER GEAR13%
- Tech Design10%
- BAOZOON7%
- Tynqwegui6%
- INOGIH5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -73.6% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 26.8×
Top canada goose search terms
- canada hat23K/yr
- canada weather gear66K/yr
- canada hats for men6K/yr
- team canada9K/yr
- canada weather gear women64K/yr
- canada baseball cap4K/yr
- canadian hat4K/yr
- canada jacket9K/yr
- canada weather gear women coat9K/yr
- canada weather gear jacket9K/yr
Top canada goose products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Canada Flag Red Maple Leaf Baseball Cap Embroidered Cotton Adjustable Dad Hat
Tech Design$17.984.8★92 rev
BAOZOON 2 Pcs Baseball Caps Embroidered Maple Leaf Hat Adjustable Canada Flag Golf Hat for Men Women (Black+Red)
BAOZOON$16.674.8★142 rev
Navy Blue and Red Canada Baseball Cap for Men Women Canada Day Maple Leaf Flag Dad Hat Golf Cap Sport Outdoor Plain Cap
Malaxlx$15.094.6★562 rev
Canada-Embroidered Baseball-Cap Cotton-Dad Hat Maple Leafs Hat Unisex Black
INOGIH$13.864.3★206 rev
Black and White Canada Baseball Cap for Men Women Canada Day Maple Leaf Flag Dad Hat Golf Cap Sport Outdoor Plain Cap
Malaxlx$13.134.6★562 rev
Newest
by launch date
Canada Hats for Men Women Canadian Flag Baseball Cap Fathers Mothers Day Christmas Birthday Gifts for Dad Mom Grandpa Grandma Husband Wife Uncle
Tynqwegui$16.529 rev
Canada Hats for Men Women Canadian Flag Baseball Cap Fathers Mothers Day Christmas Birthday Gifts for Dad Mom Grandpa Grandma Husband Wife Uncle Pink
Tynqwegui$14.689 rev
AKMCBSH Canada Flag Bucket Hat - Breathable Double-Sided Stylish Sun Hat for Men Women Perfect for Outdoor Activities and Fashion
AKMCBSH$12.6396 rev
Canadian Flag Bucket Hat for Women Men Canada Fisherman Hats Outdoor Summer Sun Protection Travel Hiking Caps
KKRMTUG$14.6020 rev
2PCS Canada Flag Hats for Men Women Canadian Flags Est 1867 Baseball Cap National Day Christmas Birthday Gifts for Dad Mom Papa Mama Grandpa Grandma Red Black
Tdopsxyxw$18.1524 rev
Trending
90-day click momentum
CANADA WEATHER GEAR Womens Utility Jacket - Long Sleeve Zip Up Hooded Safari Military Anorak Jackets for Women (Sizes: S-2XL) Size X-Large Rose
CANADA WEATHER GEAR$23.893.8★
CANADA WEATHER GEAR Mens Parka - Heavyweight Polar Fleece Lined Parka Coat with Faux Fur Hood - Warm Jackets for Men (M-XXL) Size XX-Large Black
CANADA WEATHER GEAR$46.574.6★
Canadian Flag Bucket Hat for Women Men Canada Fisherman Hats Outdoor Summer Sun Protection Travel Hiking Caps
KKRMTUG$14.604.3★
Mens Baseball Caps On The Eh Team Canada Embroidered Adjustable Washed Cotton Dad Hat (Black 7 1/2)
LexiuYibai$18.012.4★
Navy Blue and Red Canada Baseball Cap for Men Women Canada Day Maple Leaf Flag Dad Hat Golf Cap Sport Outdoor Plain Cap
Malaxlx$15.094.6★
What buyers say about canada goose
What buyers praise and complain about, mined from review topics.What buyers love
“Warm gloves”
“fit true to size”
“They are well made and well shaped”
“Very comfy”
“Excellent price”
“Beautiful color”
“So soft”
“Exactly as described”
“Perfect for really cold weather”
“Best disguise ever”
What buyers complain about
“they don't keep my hands warmer than any other pair of gloves”
“didnt fit”
“Not well made”
“the stitching was poor quality”
“Thin”
“zipper broke live the brand”
“Not as warm as expected”
“Cheap material and very tiny”
“Broken quickly”
“At first glance, a $25 price point might feel a bit high for a standard baseball cap,”
Top return reasons
Common questions
- Is canada goose profitable to sell on Amazon United States?
- The niche generates $224K/yr across 70 tracked products. 2 of 10 products launched in the last 360 days are still selling. 90-day search growth is -73.6%. Flapen's verdict: Worth a look (52/100).
- How competitive is the canada goose niche?
- 36 brands and 41 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 50% of demand.
- What do buyers complain about in canada goose?
- Top complaints mined from reviews: Warmth, Size-Overall, Quality-Overall. The return rate is 5.4% — above our launch gate.
- When does demand for canada goose peak?
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 26.8× the quietest.
- What does it cost to enter the canada goose niche?
- Listings span $10.03–$86.77; the average listing price is $28.28 (sweet spot $15–$100). The average incumbent carries 482 reviews — the moat a new listing must climb.