Camo Jacket

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -54.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

-54.4%

Conversion, latest week

0.1%

Market size, estimated

$44Ka year

Peak month

November6.9× the quietest month

Top search term

camo jacket229K searches a year

Listings sell for $46.60 on average, from $13.58 to $298.18. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $46.60 that is $0 to $5K a year per listing.

Average price

$46.60inside the $15 to $100 sweet spot

Price range

$13.58–$298.18

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

10.7%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #3,746 within Coats, Jackets & Vests. It carries 1,650 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

8.7%

Average rank

#3,746in Coats, Jackets & Vests

Average rating

4.32 starsAmazon United States average 4.42 stars

Average reviews

1,650per listing

Listings tracked

162

29 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

29

Successful launches

0Amazon's first-year sales bar

Average brand age

44 months