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Camo Hoodie

Fail

Demand is soft, at -63.9% this quarter, so Camo Hoodie is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$219K/yr2.9M searches / yr
90-day growth
-63.9%search demand this quarter
Competition
19%top-5 click share · 43 brands · 50 sellers

Flapen Score

Camo Hoodie against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Camo Hoodie is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Camo Hoodie market on Amazon at a glance

Shoppers on Amazon United States searched for Camo Hoodie 2.9M times last year and spent an estimated $219K. The top 5 brands take 46% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 2.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -63.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $219K a year.

Searches, last 12 months
2.9M
Growth, 90 days vs prior 90
-63.9%
Conversion, latest week
0.3%
Market size, estimated
$219Ka year
Peak month
December13.8× the quietest month
Top search term
camo hoodie1.1M searches a year

02 · Price

A sale here is worth $30.27.

Listings sell for $30.27 on average, from $11.11 to $68.99. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $30.27 that is $3K to $8K a year per listing.

Average price
$30.27inside the $15 to $100 sweet spot
Price range
$11.11–$68.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
6.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #842 within Fashion Hoodies & Sweatshirts. It carries 4,166 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
98%
Out of stock, average day
5.3%
Average rank
#842in Fashion Hoodies & Sweatshirts
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
4,166per listing
Listings tracked
111

04 · Newcomers

0 of last year's 23 launches cleared the first-year sales bar.

23 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
23
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Camo Hoodie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

Brands

43 rising

Sellers

50

Top-5 brand share

46%

Top 20: 84%

Top-5 click share

19%

Top 20: 46%

Open market

49%

  • Brand 118%
  • Brand 29%
  • Brand 39%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Camo Hoodie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250K150KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 13.8×

Search terms

Top Camo Hoodie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • camo hoodie1.1M/yr
  • camo sweatshirt381K/yr
  • camo hoodie men299K/yr
  • camo hoodie womens178K/yr
  • mens camo hoodie143K/yr
  • camo hoodies72K/yr
  • camouflage hoodie68K/yr
  • womens camo hoodie109K/yr
  • black camo hoodie21K/yr
  • pink camo hoodie68K/yr

Reviews and returns

What reviews say buyers love and hate about Camo Hoodie

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Size-Overall”
26%of negative reviews mention “Size-Overall”
6.7%of orders come back
“Runs small”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Camo Hoodie questions

Answered from the same tracked data.