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Camo Beanie

Fail

Demand is soft, at -71.8% this quarter, so Camo Beanie is a Fail.

Flapen Score
42
42 / 100
Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 45
Market size
$93K/yr331K searches / yr
90-day growth
-71.8%search demand this quarter
Competition
37%top-5 click share · 32 brands · 69 sellers

Flapen Score

Camo Beanie against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Camo Beanie is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Camo Beanie market on Amazon at a glance

Shoppers on Amazon United States searched for Camo Beanie 331K times last year and spent an estimated $93K. The top 5 brands take 56% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 331K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -71.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $93K a year.

Searches, last 12 months
331K
Growth, 90 days vs prior 90
-71.8%
Conversion, latest week
1.6%
Market size, estimated
$93Ka year
Peak month
December18.4× the quietest month
Top search term
camo beanie148K searches a year

02 · Price

A sale here is worth $18.12.

Listings sell for $18.12 on average, from $9.10 to $35.73. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $18.12 that is $2K to $5K a year per listing.

Average price
$18.12inside the $15 to $100 sweet spot
Price range
$9.10–$35.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 15.1% of listings are out of stock. The average listing ranks #3,255 within Skullies & Beanies. It carries 10,929 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
87%
Out of stock, average day
15.1%
Average rank
#3,255in Skullies & Beanies
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
10,929per listing
Listings tracked
47

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Camo Beanie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

32 rising

Sellers

69

Top-5 brand share

56%

Top 20: 91%

Top-5 click share

37%

Top 20: 76%

Open market

37%

  • Brand 121%
  • Brand 29%
  • Brand 39%
  • Brand 48%
  • Brand 58%
  • Brand 68%

Demand

Camo Beanie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 18.4×

Search terms

Top Camo Beanie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • camo beanie148K/yr
  • camo beanie for men33K/yr
  • hunting beanie32K/yr
  • realtree beanie16K/yr
  • camouflage beanie9K/yr
  • camo stocking cap6K/yr
  • mossy oak beanie9K/yr
  • camouflage beanie for men5K/yr
  • camo beanies6K/yr
  • beanie camo5K/yr

Reviews and returns

What reviews say buyers love and hate about Camo Beanie

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Warmth”
41%of negative reviews mention “Size-Overall”
3.0%of orders come back
“Little small”
A buyer, on “Size-Overall”41% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Camo Beanie questions

Answered from the same tracked data.