Is cameo necklace profitable to sell on Amazon United States?

The niche generates $74K/yr across 39 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -10.0%. Flapen's verdict: Worth a look (58/100).

How competitive is the cameo necklace niche?

29 brands and 65 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 52% of demand.

What do buyers complain about in cameo necklace?

Top complaints mined from reviews: Taste-Overall, Quality-Overall, Powdered/Crumbled. The return rate is 0.3%.

When does demand for cameo necklace peak?

Demand peaks in Dec; the busiest month runs 1.6× the quietest.

What does it cost to enter the cameo necklace niche?

Listings span $3.24–$70.99; the average listing price is $23.13 (sweet spot $15–$100). The average incumbent carries 207 reviews — the moat a new listing must climb.

cameo necklace

Worth a look

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Incredible$23.13

avg listing price — sweet spot $15–$100

Review moat

Great206.82

avg incumbent reviews — the moat a new listing must climb

Brand share

Great52%

top-5 brand share — no brand owns this niche

Price range

Great$3.24–$70.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great39%

top-5 click share — an open shelf

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Growth

Bad-10.0%

90-day search growth — must beat 0% to launch

Market size

Bad$74K

$74K/yr · 168K searches

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, cameo necklace is a $74K/yr Amazon United States market (168K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Dec. Verdict: Worth a look — 58/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

cameo necklace market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $58K–$69K; units × avg price
Conversion rate: 1.9%
Avg BSR: #18,839
Page quality: 0%
Prime: 92%
Sponsored: 64%
Out of stock: 3.4%
Avg brand age: 50 months
Avg seller age: 143 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

29 falling

Sellers

Top-5 brand share

52%

Top 20: 92%

Top-5 click share

39%

Top 20: 81%

Open market

43%

Anstory19%
SMUOBT12%
ebaney8%
KEYCHIN7%
Cameo5%
OKKRMGZ5%

Demand & seasonality

Weekly Amazon search volume, last 76 weeks — -10.0% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.6×

Open Trend

Top cameo necklace search terms

cameo necklace55K/yr -21.1%0.5% conv.
cameo jewelry54K/yr -8.1%0.4% conv.
cameo cookies27K/yr +3.5%3.5% conv.
cameo pendant8K/yr -15.6%0.5% conv.
cameos8K/yr -12.8%0.2% conv.
cameo necklaces for women7K/yr +10.9%0.3% conv.
cameo jewelry for women5K/yr +42.7%0.4% conv.
cameo cookies nabisco3K/yr -14.0%5.1% conv.

All search terms

Top cameo necklace products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SMUOBT Vintage Mystery Box for Women - 40-45PCS Antique Style Jewelry Grab Bag | Unique Retro Coral Earrings & Necklace Set Surprise Gift for Her Unboxing Experience

SMUOBT$30.023.6★425 rev

Cameo Creme Sandwiches Cookies (Pack of 3)

ebaney$27.464.5★598 rev

KEYCHIN Victorian Crystal Drop Earrings Vintage Jewelry Gold Tone Cameo Dangle Earrings Victorian Jewelry Gifts (Pearl ER)

KEYCHIN$9.904.1★12 rev

White Lady Queen Cameo Jewelry Sets Vintage Look Necklace Earrings Bracelet Antique Silver Plated Fashion Jewelry

Anstory$20.354.3★68 rev

OKKRMGZ Vintage Necklace Cameo Jewelry Victorian Silver Necklace for Women Renaissance Jewelry Necklaces Elegant Lady Portrait Pendant

OKKRMGZ$5.944.5★9 rev

Newest

by launch date

OKKRMGZ Vintage Necklace Cameo Jewelry Victorian Silver Necklace for Women Renaissance Jewelry Necklaces Elegant Lady Portrait Pendant

OKKRMGZ$5.949 rev

6mo ago

VIEKYBUTTY Vintage Brown Goddess Head Cameo Necklace for Women Victorian Accessories Antique Jewelry Style Daily Wear

VIEKYBUTTY$9.814 rev

8mo ago

SMUOBT Vintage Mystery Box for Women - 40-45PCS Antique Style Jewelry Grab Bag | Unique Retro Coral Earrings & Necklace Set Surprise Gift for Her Unboxing Experience

SMUOBT$30.02425 rev

10mo ago

Celestara Jewelry - Gold-Plated Victorian Necklace - Vintage Cameo Pendant with Amber Background - Classic Bead Chain Design - Gift Box Included (Black)

Celestara Jewelry$26.6119 rev

1y ago

KEYCHIN Victorian Crystal Drop Earrings Vintage Jewelry Gold Tone Cameo Dangle Earrings Victorian Jewelry Gifts (Pearl ER)

KEYCHIN$9.9012 rev

1y ago

What buyers say about cameo necklace

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall27%

“Good cookies”

Baking24%

“Decent cookie”

Value For Money8%

“Amazing price”

Quality-Overall7%

“Great quality cookies”

Freshness6%

“Fresh and came on time,”

Advertised Vs Actual Product4%

“Seems as advertised”

Sweetness4%

“A Great Way to Get Your Sugar Fix”

Color3%

“Bright colors”

Shape/Style2%

“This colonial style necklace works great if you are wearing colonial garb this year”

Design-Overall2%

“Elegant”

What buyers complain about

Taste-Overall16%

“Tasted like chemicals”

Quality-Overall15%

“Poor quality control”

Powdered/Crumbled13%

“Too many broken pieces”

Sweetness7%

“Overwhelming Amount of Sugar”

Flavor5%

“the flavor is of the cookie is offset by the sweetness of the cream”

Stale/Rotten/Spoiled4%

“The cracks were a little stale”

Durability4%

“They do break easily though”

Size-Overall3%

“Half inch short on each end”

Hard Feel3%

“But all broken from rough handling”

Color3%

“The color wasnt as good in person as the pictures”

Top return reasons

Size-Overall39%

Quality-Overall14%

Color12%

Advertised Vs Actual Product6%

Chain/Key Quality6%

Metal Authenticity4%

Defective Material/Parts3%

Material Quality2%

Weight Heavy2%