Is calvin klein strapless bra profitable to sell on Amazon United States?

The niche generates $39K/yr across 60 tracked products. 23 of 23 products launched in the last 360 days are still selling. 90-day search growth is +46.3%. Flapen's verdict: Worth a look (60/100).

How competitive is the calvin klein strapless bra niche?

34 brands and 100 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 46% of demand.

What do buyers complain about in calvin klein strapless bra?

Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Functionality-Overall. The return rate is 3.1%.

When does demand for calvin klein strapless bra peak?

Demand peaks in May–Jun–Jul; the busiest month runs 2.8× the quietest.

What does it cost to enter the calvin klein strapless bra niche?

Listings span $7.81–$44.73; the average listing price is $21.49 (sweet spot $15–$100). The average incumbent carries 3,295 reviews — the moat a new listing must climb.

calvin klein strapless bra

Worth a look

Shows a sweet-spot price point ($21.49 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Great$21.49

avg listing price — sweet spot $15–$100

Brand share

Great46%

top-5 brand share — no brand owns this niche

Competition

Great27%

top-5 click share — an open shelf

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Great$7.81–$44.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+46.3%

90-day search growth — must beat 0% to launch

Returns

Okay3.1%

return rate — above 5% kills the launch gate

Review moat

Okay3,294.73

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad$39K

$39K/yr · 75K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, calvin klein strapless bra is a $39K/yr Amazon United States market (75K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 60/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

calvin klein strapless bra market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $32K–$43K; units × avg price
Conversion rate: 2.4%
Avg BSR: #279
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 6.1%
Avg brand age: 34 months
Avg seller age: 148 days

Competition & brand share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

34 rising

Sellers

100

Top-5 brand share

46%

Top 20: 90%

Top-5 click share

27%

Top 20: 67%

Open market

49%

Secret Walk14%
Niidor12%
Calvin Klein8%
timistar6%
Victoria's Secret6%
MINIYA5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +46.3% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.8×

Open Trend

Top calvin klein strapless bra search terms

sticky bra reusable23K/yr +81.9%2.2% conv.
calvin klein strapless bra16K/yr +90.7%0.5% conv.
pink strapless bra14K/yr +53.2%0.1% conv.
sticky bra backless10K/yr -34.1%2.5% conv.
push up invisible bra5K/yr +13.1%0.9% conv.
push up no show bra4K/yr +17.8%0.9% conv.
bra adhesive push up4K/yr +5.9%1.7% conv.
silicone strapless adhesive bra324/yr -55.4%4.0% conv.

All search terms

Top calvin klein strapless bra products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Invisible Strapless Sticky Bra Push up for Women Ultra Adhesive Bra for Backless Dress Cleavage Bra Lift Novelty Bras (D Cup Light Beige)

Secret Walk$23.634.5★1,545 rev

Adhesive Bra Push Up 2 Pairs Sticky Bra for Women Invisible Lifting Reusable Strapless Stick On Bra (Black/Nude B)

timistar$11.424.2★501 rev

Niidor Adhesive Bra Strapless Sticky Invisible Push up Silicone Bra for Backless Dress with Nipple Covers Nude(A Cup)

Niidor$23.444.0★14,043 rev

Wingslove Adhesive Bra Reusable Strapless Self Silicone Push-up Invisible Sticky Bras for Backless Dress (Beige B)

Wingslove$14.933.8★11,531 rev

Niidor Adhesive Bra Strapless Sticky Invisible Push up Silicone Bra for Backless Dress with Nipple Covers Nude(B Cup)

Niidor$22.994.0★14,043 rev

Newest

by launch date

MSHalo Ultra Invisible Sticky Bra Push Up Strapless Adhesive Bra for Womens Exotic Bras Reusable Silicone Sticky Boobs for Backless Dress (B Cup Beige)

MSHalo$20.1674 rev

4mo ago

PHODIL Sticky Bra Push Up - Adhesive Bras Backless Strapless for Women Invisible Silicone Pasties Reusable Seamless Spoon Ultra-Thin Edge for Deep V Dress (2 Pairs)

PHODIL$19.31640 rev

5mo ago

PUFF BODY Sticky Bra for Women Adhesive Bra Push-Up (A Cup Beige)

PUFF BODY$22.69221 rev

5mo ago

MINIYA 2026 Push Up Sticky Bra 2 Pack Reusable Ultra Adhesive Invisible Backless Strapless Bra with Nipple Covers (US Cup Band A Nude+Black)

MINIYA$16.28641 rev

7mo ago

CAKES Body grippy (Non-Adhesive) Circle Nipple Covers for Women - Silicone Nipple Covers with Travel Pouch - Reusable Design for Sports Bras Swimear & Bralettes - Honey OG Size (B-DD)

CAKES Body$30.22275 rev

10mo ago

What buyers say about calvin klein strapless bra

What buyers praise and complain about, mined from review topics.

What buyers love

Adhesion/Stickiness21%

“Adhesive works well”

Comfort-Overall16%

“Comfortable to use”

Quality-Overall10%

“Amazing Quality”

Size-Overall9%

“Fits as expected”

Ease Of Use4%

“Easy to put on”

Value For Money4%

“Good for price”

Strap/String Quality3%

“strap free look”

Shape/Style3%

“Very flattering”

Durability3%

“Held up well”

Soft Feel2%

“gentle on the skin”

What buyers complain about

Adhesion/Stickiness27%

“No adhesion”

Size-Overall10%

“Doesn't fit”

Functionality-Overall4%

“it barely worked”

Durability4%

“Fell off”

Sweat Resistance4%

“Not good if sweating”

Allergies3%

“Skin irritation”

Value For Money3%

“Totally overpriced”

Comfort-Overall2%

“in hot weather its a little uncomfortable”

Quality-Overall2%

“This is low quality”

Chest Fit2%

“Not the best for larger chest”

Top return reasons

Size-Overall50%

Adhesion/Stickiness15%

Chest Fit12%

Functionality-Overall5%

Advertised Vs Actual Product3%

Defective Material/Parts2%

Shape/Style2%

Value For Money1%

Comfort-Overall1%

Material Quality1%

Common questions

Is calvin klein strapless bra profitable to sell on Amazon United States?: The niche generates $39K/yr across 60 tracked products. 23 of 23 products launched in the last 360 days are still selling. 90-day search growth is +46.3%. Flapen's verdict: Worth a look (60/100).
How competitive is the calvin klein strapless bra niche?: 34 brands and 100 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 46% of demand.
What do buyers complain about in calvin klein strapless bra?: Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Functionality-Overall. The return rate is 3.1%.
When does demand for calvin klein strapless bra peak?: Demand peaks in May–Jun–Jul; the busiest month runs 2.8× the quietest.
What does it cost to enter the calvin klein strapless bra niche?: Listings span $7.81–$44.73; the average listing price is $21.49 (sweet spot $15–$100). The average incumbent carries 3,295 reviews — the moat a new listing must climb.