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calpak

Skip it

Weak search conversion (0.4%) — this niche doesn't clear our bar today.

Market size 45Growth 28Conversion 4Competition 71Returns 16Price range 32Avg price 91Brand share 39Review moat 24Quality gap 27

Avg price

Great$56.35

avg listing price — sweet spot $15–$100

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$238K

$238K/yr · 1.2M searches

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Price range

Okay$17.77–$277.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+2.1%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,452

avg incumbent reviews — the moat a new listing must climb

Returns

Bad7.6%

return rate — above 5% kills the launch gate

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, calpak is a $238K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Dec. Verdict: Skip it — 37/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

calpak market data

Units sold / yr
4K–5K
avg 100–250/product
Revenue / yr
$225K–$282K
units × avg price
Conversion rate
0.4%
Avg BSR
#191
Page quality
0%
Prime
95%
Sponsored
88%
Out of stock
1.0%
Avg brand age
35 months
Avg seller age
153 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

35

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

43%

Top 20: 77%

Open market

15%

  • BAGSMART63%
  • Samsonite6%
  • Amazon Basics6%
  • TOPDesign4%
  • Taygeer3%
  • ETRONIK3%
  • Open — no brand owns it (9 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.1% search growth over the last 90 days.
40K30KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Top calpak search terms

  • calpak385K/yr
  • beis302K/yr
  • calpak luka duffel bag207K/yr
  • bagsmart duffle bag48K/yr
  • luka duffel bag26K/yr
  • bagsmart weekender bag29K/yr
  • calpak luka duffel23K/yr
  • bagsmart mini gym bag36K/yr
  • calpack19K/yr
  • calpak luka14K/yr
All search terms

Top calpak products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$10K8%$19K12%$29K16%$38K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about calpak

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall14%

“Fits everything that I needed it for”

Quality-Overall11%

“This bag is of excellent quality”

Pockets/Compartments10%

“A compartment for everything”

Storage Capacity7%

“Plenty of room”

Portability6%

“Perfect carry on bag”

Weight Light5%

“Great lightweight bag”

Value For Money5%

“Excellent value”

Durability5%

“material is durable and sturdy”

Color4%

“the color is cute”

Strength3%

“Super sturdy”

What buyers complain about

Size-Overall16%

“the cups are too small”

Quality-Overall7%

“It isnt a well made product”

Durability5%

“Breaks easily”

Zipper Quality5%

“Zipper gets stuck”

Handle Quality5%

“Cheap handle”

Strap/String Quality5%

“the straps were also very short”

Color3%

“Color is off”

Strength3%

“it doesnt feel sturdy”

Portability2%

“do not appear sturdy when carrying heavy items”

Advertised Vs Actual Product2%

“Picture is Misleading”

Top return reasons

Size-Overall57%
Color7%
Material Quality5%
Advertised Vs Actual Product3%
Chest Fit3%
Quality-Overall2%
Zipper Quality2%
Value For Money2%
Wrong Dimensions2%
Shape/Style2%

Common questions

Is calpak profitable to sell on Amazon United States?
The niche generates $238K/yr across 41 tracked products. 8 of 11 products launched in the last 360 days are still selling. 90-day search growth is +2.1%. Flapen's verdict: Skip it (37/100).
How competitive is the calpak niche?
15 brands and 35 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in calpak?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 7.6% — above our launch gate.
When does demand for calpak peak?
Demand peaks in Dec; the busiest month runs 1.8× the quietest.
What does it cost to enter the calpak niche?
Listings span $17.77–$277.62; the average listing price is $56.35 (sweet spot $15–$100). The average incumbent carries 5,452 reviews — the moat a new listing must climb.