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California T Shirt

Fail

Shoppers spend an estimated $19K a year here, so California T Shirt is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$19K/yr115K searches / yr
90-day growth
+38.4%search demand this quarter
Competition
36%top-5 click share · 25 brands · 21 sellers

Flapen Score

California T Shirt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, California T Shirt is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The California T Shirt market on Amazon at a glance

Shoppers on Amazon United States searched for California T Shirt 115K times last year and spent an estimated $19K. The top 5 brands take 60% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +38.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.

Searches, last 12 months
115K
Growth, 90 days vs prior 90
+38.4%
Conversion, latest week
1.2%
Market size, estimated
$19Ka year
Peak month
June2.2× the quietest month
Top search term
california shirt31K searches a year

02 · Price

A sale here is worth $13.74.

Listings sell for $13.74 on average, from $9.77 to $18.41. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $13.74 that is $0 to $1K a year per listing.

Average price
$13.74under the $15 to $100 sweet spot
Price range
$9.77–$18.41
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
8.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #15,169 within T-Shirts. It carries 324 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
95%
Out of stock, average day
2.7%
Average rank
#15,169in T-Shirts
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
324per listing
Listings tracked
44

04 · Newcomers

0 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
17
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top California T Shirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

25 falling

Sellers

21

Top-5 brand share

60%

Top 20: 95%

Top-5 click share

36%

Top 20: 71%

Open market

36%

  • Brand 119%
  • Brand 216%
  • Brand 314%
  • Brand 46%
  • Brand 54%
  • Brand 64%

Demand

California T Shirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.2×

Search terms

Top California T Shirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • california shirt31K/yr
  • california t shirt22K/yr
  • california shirts for women9K/yr
  • california shirts for men9K/yr
  • california tshirt8K/yr
  • california tshirt men7K/yr
  • california republic t shirt7K/yr
  • california shirts5K/yr
  • california t shirts5K/yr
  • california t shirts for men6K/yr

Reviews and returns

What reviews say buyers love and hate about California T Shirt

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
35%of negative reviews mention “Size-Overall”
8.6%of orders come back
“it is too small”
A buyer, on “Size-Overall”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common California T Shirt questions

Answered from the same tracked data.