California Hat

Shoppers searched for this 766K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $297K a year.

Searches, last 12 months

766K

Growth, 90 days vs prior 90

+15.8%

Conversion, latest week

1.4%

Market size, estimated

$297Ka year

Peak month

June2.8× the quietest month

Top search term

brixton hats for men140K searches a year

Listings sell for $27.66 on average, from $9.87 to $134.62. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $27.66 that is $3K to $7K a year per listing.

Average price

$27.66inside the $15 to $100 sweet spot

Price range

$9.87–$134.62

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

4.1%of orders · Amazon United States median 2.1%

55% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #1,706 within Baseball Caps. It carries 1,819 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

55%

Prime listings

90%

Out of stock, average day

11.4%

Average rank

#1,706in Baseball Caps

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

1,819per listing

Listings tracked

100

9 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

4Amazon's first-year sales bar

Average brand age

47 months