Caftans for Women Petite

Shoppers searched for this 270K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +75.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.

Searches, last 12 months

270K

Growth, 90 days vs prior 90

+75.1%

Conversion, latest week

0.6%

Market size, estimated

$39Ka year

Peak month

July3.1× the quietest month

Top search term

kaftan swimsuit cover up women11K searches a year

Listings sell for $23.94 on average, from $9.35 to $125.82. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $23.94 that is $0 to $2K a year per listing.

Average price

$23.94inside the $15 to $100 sweet spot

Price range

$9.35–$125.82

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

10.3%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #1,781 within Swimsuits & Cover Ups. It carries 1,004 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

94%

Out of stock, average day

2.4%

Average rank

#1,781in Swimsuits & Cover Ups

Average rating

4.20 starsAmazon United States average 4.42 stars

Average reviews

1,004per listing

Listings tracked

197

47 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

47

Successful launches

14Amazon's first-year sales bar

Average brand age

36 months