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C Necklace

Fail

The top 5 products take 70% of clicks, so C Necklace is a Fail.

Flapen Score
40
40 / 100
Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 45
Market size
$175K/yr309K searches / yr
90-day growth
+2.4%search demand this quarter
Competition
70%top-5 click share · 14 brands · 19 sellers

Flapen Score

C Necklace against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, C Necklace is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The C Necklace market on Amazon at a glance

Shoppers on Amazon United States searched for C Necklace 309K times last year and spent an estimated $175K. The top 5 brands take 76% of clicks. Demand peaks in Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 309K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $175K a year.

Searches, last 12 months
309K
Growth, 90 days vs prior 90
+2.4%
Conversion, latest week
2.8%
Market size, estimated
$175Ka year
Peak month
December2.6× the quietest month
Top search term
c necklace127K searches a year

02 · Price

A sale here is worth $20.36.

Listings sell for $20.36 on average, from $6.98 to $53.55. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $20.36 that is $2K to $5K a year per listing.

Average price
$20.36inside the $15 to $100 sweet spot
Price range
$6.98–$53.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #348 within Pendant Necklaces. It carries 3,355 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#348in Pendant Necklaces
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
3,355per listing
Listings tracked
17

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top C Necklace products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

19

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

19%

  • Brand 130%
  • Brand 214%
  • Brand 312%
  • Brand 411%
  • Brand 59%
  • Brand 64%

Demand

C Necklace search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.6×

Search terms

Top C Necklace search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • c necklace127K/yr
  • c necklace gold54K/yr
  • c initial necklace20K/yr
  • letter c necklace18K/yr
  • gold c necklace13K/yr
  • c necklace for women8K/yr
  • c initial necklace gold11K/yr
  • c pendant4K/yr
  • necklace c6K/yr
  • c pendant necklace7K/yr

Reviews and returns

What reviews say buyers love and hate about C Necklace

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Size-Overall”
3.0%of orders come back
“The cross was so small”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common C Necklace questions

Answered from the same tracked data.