Is buzz lightyear helmet profitable to sell on Amazon United States?

The niche generates $172K/yr across 59 tracked products. 5 of 12 products launched in the last 360 days are still selling. 90-day search growth is +88.4%. Flapen's verdict: Worth a look (50/100).

How competitive is the buzz lightyear helmet niche?

15 brands and 92 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in buzz lightyear helmet?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 8.3% — above our launch gate.

When does demand for buzz lightyear helmet peak?

Demand peaks in Sep–Oct; the busiest month runs 16.8× the quietest.

What does it cost to enter the buzz lightyear helmet niche?

Listings span $15.68–$84.42; the average listing price is $32.87 (sweet spot $15–$100). The average incumbent carries 1,308 reviews — the moat a new listing must climb.

buzz lightyear helmet

Worth a look

Shows a sweet-spot price point ($32.87 avg), but weak search conversion (0.6%) keeps it on the watch list.

Avg price

Incredible$32.87

avg listing price — sweet spot $15–$100

Price range

Incredible$15.68–$84.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Great+88.4%

90-day search growth — must beat 0% to launch

Competition

Great36%

top-5 click share — an open shelf

Review moat

Good1,308.02

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$172K

$172K/yr · 874K searches

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Returns

Bad8.3%

return rate — above 5% kills the launch gate

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Signals High Returns

According to Flapen's Amazon United States niche tracking, buzz lightyear helmet is a $172K/yr Amazon United States market (874K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 50/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

buzz lightyear helmet market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: $329K–$411K; units × avg price
Conversion rate: 0.6%
Avg BSR: #7,701
Page quality: 0%
Prime: 85%
Sponsored: 76%
Out of stock: 5.2%
Avg brand age: 42 months
Avg seller age: 159 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

15 rising

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

36%

Top 20: 66%

Open market

Disney41%
Disguise18%
MJC12%
Disney Store10%
Spirit Halloween5%
Fandom Republic5%
Open — no brand owns it (9 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +88.4% search growth over the last 90 days.

Peak months: Sep, Oct · busiest ÷ quietest = 16.8×

Open Trend

Top buzz lightyear helmet search terms

buzz lightyear costume455K/yr +84.2%0.6% conv.
buzz lightyear costume toddler225K/yr +31.1%0.9% conv.
toddler buzz lightyear costume26K/yr +271.3%0.8% conv.
buzz lightyear costume kids23K/yr +206.6%0.5% conv.
buzz costume15K/yr +94.3%0.5% conv.
disfraz de buzz lightyear para nio11K/yr +90.9%0.4% conv.
disfraz buzz lightyear nio10K/yr +162.4%0.1% conv.
buzz costume toddler9K/yr +251.3%0.9% conv.
buzz lightyear costume 3t13K/yr +100.2%2.3% conv.
buzz lightyear costume 2t13K/yr +63.9%1.4% conv.

All search terms

Top buzz lightyear helmet products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Disney Toy Story Adult Buzz Lightyear Hooded One Piece Costume Fleece Pajama Union Suit For Men and Women (Buzz XXS/XS)

MJC$46.044.5★54 rev

Disguise Toy Story 4 Buzz Lightyear Costume Official Toy Story 4 Costume for Kids Extra Small (3T-4T)

Disguise$31.674.7★3,293 rev

Disney Boys Toy Story Pyjamas 2 Pack Buzz Lightyear and Woody Kids PJs Multicolored 3T

Disney$38.494.6★2,025 rev

Disney Store Official Boys Halloween Costumes for Play - Premium Disney Cosplay Dress Up Outfits for Children- Buzz Lightyear Costume with Lights and Sound for Kids - Size 4

Disney Store$58.704.8★163 rev

Disney boys 4-piece Snug-fit Cotton Pajama Set Soft & Cute for Kids BUZZ AND WOODY 3T

Disney$22.654.6★5,152 rev

Newest

by launch date

Disney boys 4-piece Snug-fit Cotton Pajama Set Soft & Cute for Kids BUZZ AND WOODY 3T

Disney$22.655,152 rev

2mo ago

Disney Toy Story Buzz Lightyear Toddler Boys Zip Up Cosplay Windbreaker Jacket White/Green/Purple 5T

Disney$34.327 rev

6mo ago

Disney Store Official Boys Halloween Costumes for Play - Premium Disney Cosplay Dress Up Outfits for Children- Buzz Lightyear Costume with Lights and Sound for Kids - Size 4

Disney Store$58.70163 rev

10mo ago

Toy Story Woody Sheriff or Buzz Lightyear Toddler & Little Kids T-Shirt Boys & Girls Soft Short Sleeve Graphic Tee Ages 27 (US Age 7 Years Buzz Lightyear)

Fandom Republic$21.3336 rev

1y ago

Disney Store Official Buzz Lightyear Gauntlet Roleplay Wrist Communicator with LED Light Sound Effects & Flip-Up Cuff Adjustable Strap Pair with Jet Pack (Sold Separately)

Disney Store$41.21112 rev

1y ago

What buyers say about buzz lightyear helmet

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“it looked like a good quality bag”

Size-Overall17%

“True to size”

Fun/Entertainment Experience13%

“Fun and engaging”

Durability6%

“its held up well with seriously heavy use”

Value For Money5%

“So its worth the price in my opinion”

Material Quality3%

“good material”

Gifting Purpose3%

“Favorite Christmas Present”

Advertised Vs Actual Product3%

“As described above”

Color2%

“It is so cute the color has held up amazing”

Storage Capacity2%

“Plenty of room”

What buyers complain about

Size-Overall26%

“NOT even full size”

Quality-Overall10%

“Cheap”

Durability9%

“it started to rip on the inside”

Strength4%

“I was expecting a sturdier construction”

Transparency4%

“Somewhat see through when wet”

Ease Of Cleaning4%

“I got a dirty”

Material Quality3%

“items received were 100% polyester”

Inflation/Deflation2%

“Hard to keep inflated”

Product Condition2%

“Unfortunately the product was used”

Value For Money2%

“This is expensive junk”

Top return reasons

Size-Overall69%

Material Quality4%

Length4%

Product Condition3%

Quality-Overall3%

Value For Money2%

Advertised Vs Actual Product2%

Functionality-Overall1%

Smell1%

Thigh Fit1%

Common questions

Is buzz lightyear helmet profitable to sell on Amazon United States?: The niche generates $172K/yr across 59 tracked products. 5 of 12 products launched in the last 360 days are still selling. 90-day search growth is +88.4%. Flapen's verdict: Worth a look (50/100).
How competitive is the buzz lightyear helmet niche?: 15 brands and 92 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in buzz lightyear helmet?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 8.3% — above our launch gate.
When does demand for buzz lightyear helmet peak?: Demand peaks in Sep–Oct; the busiest month runs 16.8× the quietest.
What does it cost to enter the buzz lightyear helmet niche?: Listings span $15.68–$84.42; the average listing price is $32.87 (sweet spot $15–$100). The average incumbent carries 1,308 reviews — the moat a new listing must climb.