Buy Again

Shoppers searched for this 62.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -51.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months

62.1M

Growth, 90 days vs prior 90

-51.9%

Conversion, latest week

0.2%

Market size, estimated

$1.2Ma year

Peak month

December5.8× the quietest month

Top search term

my orders placed recently by me28.7M searches a year

Listings sell for $11.33 on average, from $2.87 to $24.65. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 10,000 to 12,500 of them. At $11.33 that is $113K to $142K a year per listing.

Average price

$11.33under the $15 to $100 sweet spot

Price range

$2.87–$24.65

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

10,000–12,500

Revenue per listing a year

$113K–$142K

Returns

8.5%of orders · Amazon United States median 2.1%

72% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #399 within Earrings. It carries 2,379 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

69%

Out of stock, average day

0.0%

Average rank

#399in Earrings

Average rating

4.24 starsAmazon United States average 4.42 stars

Average reviews

2,379per listing

Listings tracked

29

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

4Amazon's first-year sales bar

Average brand age

54 months