Is buy again profitable to sell on Amazon United States?

The niche generates $1.2M/yr across 29 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is -51.9%. Flapen's verdict: Skip it (42/100).

How competitive is the buy again niche?

21 brands and 27 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in buy again?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Comfort-Overall. The return rate is 8.5% — above our launch gate.

When does demand for buy again peak?

Demand peaks in Jan–Feb–Mar–Apr–Dec; the busiest month runs 5.8× the quietest.

What does it cost to enter the buy again niche?

Listings span $2.87–$24.65; the average listing price is $11.33 (sweet spot $15–$100). The average incumbent carries 2,379 reviews — the moat a new listing must climb.

buy again

Skip it

Soft demand (-51.9% this quarter) — this niche doesn't clear our bar today.

Market size

Great$1.2M

$1.2M/yr · 62.1M searches

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$11.33

avg listing price — sweet spot $15–$100

Price range

Okay$2.87–$24.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,379.07

avg incumbent reviews — the moat a new listing must climb

Returns

Bad8.5%

return rate — above 5% kills the launch gate

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-51.9%

90-day search growth — must beat 0% to launch

Signals High Returns

According to Flapen's Amazon United States niche tracking, buy again is a $1.2M/yr Amazon United States market (62.1M searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jan–Feb–Mar–Apr–Dec. Verdict: Skip it — 42/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

buy again market data

Units sold / yr: 60K–80K; avg 10,000–12,500/product
Revenue / yr: $680K–$906K; units × avg price
Conversion rate: 0.2%
Avg BSR: #399
Page quality: 0%
Prime: 69%
Sponsored: 72%
Out of stock: 0.0%
Avg brand age: 54 months
Avg seller age: 145 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 falling

Sellers

Top-5 brand share

68%

Top 20: 99%

Top-5 click share

55%

Top 20: 90%

Open market

27%

PIFAME20%
Lolvmvchi19%
LOMON16%
Zeagoo7%
Findsweet6%
TAOHUADAO5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -51.9% search growth over the last 90 days.

Peak months: Jan, Feb, Mar, Apr, Dec · busiest ÷ quietest = 5.8×

Open Trend

Top buy again search terms

my orders placed recently by me28.7M/yr -50.3%0.0% conv.
orders placed by me13.0M/yr -64.3%0.0% conv.
orders9.6M/yr -57.6%0.0% conv.
buy again1.3M/yr -39.9%0.0% conv.
past orders placed by me on amazon203K/yr +274.9%0.0% conv.
orders placed by me on amazon1.0M/yr -57.7%0.0% conv.
recently purchased items by me205K/yr +555.8%0.0% conv.
previous orders placed by me on amazon135K/yr >1,000%0.0% conv.
previous orders placed by me416K/yr -17.9%0.0% conv.
pedidos417K/yr -3.3%0.0% conv.

All search terms

Top buy again products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

My+Orders Placed Recently by me Linen Capri Pants for Women Petite Linen Pants Womens Capris for Summer Clearance Ladies Linen Spring Summer Pants for Women 2025 Striped Linen Pants Plus White

PIFAME$9.534.1★1,358 rev

My+Orders Placed Recently by Me 925 Sterling Silver Earrings for Women Amaon Warehouse Sale+Clearance Diamond/Bow Earrings Jewelry Birthday Wedding Christmas

Lolvmvchi$2.943.8★625 rev

LOMON Tunic Tops for Women Loose Fit Dressy 3/4 Elbow Length Sleeve T Shirts Summer Peasant Spring Blouses XXL

LOMON$15.034.3★1,566 rev

Zeagoo 3/4 Sleeve Top for Women Dressy V Neck Floral Blouses Bright Floral Shirts Cute Tunic Tops L

Zeagoo$12.414.3★5,216 rev

My+Orders Placed Recently By Me On Amaon 925 Sterling Silver Drop Earrings For Women Amaon Haul Store Trendy Gold Hypoallergenic Dangle Earrings Wedding Earrings Jewelry For Brides

Lolvmvchi$2.994.1★1,224 rev

Newest

by launch date

Jelly Wireless Bra Plus Size Supportive Seamless Bras Full Coverage Push Up No Underwire T-Shirt Bra Nude

Soft Intention$22.751,643 rev

1mo ago

LOMON Button Down Shirts for Women 3/4 Length Sleeve Womens Tops Pink Striped Shirt Business Casual Outfits for Women Summer 2026

LOMON$24.65958 rev

4mo ago

Kalapa Seamless Womens Underwear High Waisted No Show Briefs Silky Stretch Breathable Full Coverage Ladies Panties Multi Pack (US Alpha Large Regular Regular Multi-1(6Pack))

Kalapa$12.77325 rev

7mo ago

Findsweet Women Pajamas Sets Casual 2 Piece Short Sets Lounge Sleepwear Ladies Pjs with Pockets L Colorful Butterfly

Findsweet$12.89638 rev

8mo ago

Vevmon Cotton Underwear for Women High Waisted Full Coverage Briefs Soft Ladies Panties 5 Pack (US Alpha Medium Regular Regular A-5 Pack 5 Colors)

Vevmon$14.774,643 rev

1y ago

What buyers say about buy again

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall29%

“Comfortable to wear”

Size-Overall21%

“The fit is snug”

Soft Feel11%

“Its soft”

Value For Money4%

“Excellent price”

Quality-Overall4%

“This shirt is also great quality”

Color4%

“colors are accurate”

Material Quality4%

“Good material”

Strap/String Quality2%

“the straps are so soft”

Advertised Vs Actual Product1%

“They look just like the picture”

Weight Light1%

“Its lightweight and true to size”

What buyers complain about

Size-Overall31%

“Item runs large”

Quality-Overall7%

“Not well made”

Comfort-Overall5%

“Not comfortable”

Strap/String Quality3%

“Straps fall down”

Material Quality3%

“Cheap material”

Chest Fit3%

“I like it a bit looser on my chest area”

Advertised Vs Actual Product2%

“false advertisement”

Stretchability/Expandability/Elasticity2%

“No elastic around legs”

Thickness1%

“Ear hook was too thick”

Ease Of Use1%

“Unable to use”

Top return reasons

Size-Overall52%

Chest Fit14%

Material Quality6%

Length5%

Waist Fit3%

Advertised Vs Actual Product3%

Shape/Style2%

Comfort-Overall2%

Color1%

Thin1%

Common questions

Is buy again profitable to sell on Amazon United States?: The niche generates $1.2M/yr across 29 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is -51.9%. Flapen's verdict: Skip it (42/100).
How competitive is the buy again niche?: 21 brands and 27 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in buy again?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Comfort-Overall. The return rate is 8.5% — above our launch gate.
When does demand for buy again peak?: Demand peaks in Jan–Feb–Mar–Apr–Dec; the busiest month runs 5.8× the quietest.
What does it cost to enter the buy again niche?: Listings span $2.87–$24.65; the average listing price is $11.33 (sweet spot $15–$100). The average incumbent carries 2,379 reviews — the moat a new listing must climb.