Is button down dress for women profitable to sell on Amazon United States?

The niche generates $64K/yr across 163 tracked products. 9 of 45 products launched in the last 360 days are still selling. 90-day search growth is +42.1%. Flapen's verdict: Worth a look (54/100).

How competitive is the button down dress for women niche?

60 brands and 65 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 37% of demand.

What do buyers complain about in button down dress for women?

Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 15.0% — above our launch gate.

When does demand for button down dress for women peak?

Demand peaks in May–Jun–Jul; the busiest month runs 2.7× the quietest.

What does it cost to enter the button down dress for women niche?

Listings span $7.97–$202.46; the average listing price is $31.63 (sweet spot $15–$100). The average incumbent carries 1,286 reviews — the moat a new listing must climb.

button down dress for women

Worth a look

Shows a fragmented shelf (top 5 take 17% of clicks), but high returns (15.0%) keeps it on the watch list.

Competition

Incredible17%

top-5 click share — an open shelf

Brand share

Incredible37%

top-5 brand share — no brand owns this niche

Avg price

Incredible$31.63

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Growth

Good+42.1%

90-day search growth — must beat 0% to launch

Review moat

Good1,285.94

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$7.97–$202.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$64K

$64K/yr · 914K searches

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Returns

Bad15.0%

return rate — above 5% kills the launch gate

Signals No Dominant Brand High Returns

According to Flapen's Amazon United States niche tracking, button down dress for women is a $64K/yr Amazon United States market (914K searches/yr). The top 5 brands hold 37% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 54/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

button down dress for women market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $63K–$79K; units × avg price
Conversion rate: 0.2%
Avg BSR: #1,728
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 1.7%
Avg brand age: 34 months
Avg seller age: 180 days

Competition & brand share

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.

Brands

60 falling

Sellers

Top-5 brand share

37%

Top 20: 79%

Top-5 click share

17%

Top 20: 36%

Open market

57%

chouyatou11%
LYANER9%
Aoudery6%
Zeagoo6%
Yeokou5%
utcoco5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +42.1% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.7×

Open Trend

Top button down dress for women search terms

white shirt dress85K/yr +65.3%0.2% conv.
collared dress70K/yr +44.8%0.0% conv.
button down shirt dress62K/yr +66.3%0.1% conv.
white shirt dress women82K/yr +22.1%0.2% conv.
button down shirt dress for women63K/yr +23.4%0.1% conv.
long shirt dress50K/yr +45.6%0.1% conv.
black shirt dress53K/yr +18.3%0.1% conv.
collar dress for women44K/yr +22.8%0.0% conv.
shirtdress for women 202613K/yr >1,000%0.0% conv.
poplin dress27K/yr +111.5%0.0% conv.

All search terms

Top button down dress for women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LYANER Womens Casual Shirt Dress Collar V Neck Button Down Loose Long Sleeve Mini Dresses White Medium

LYANER$37.664.2★1,891 rev

Yeokou Shirt Dress for Women Summer Casual Short Sleeve Button Down Loose Pleated Maxi Sundress with Pockets(Black-M)

Yeokou$33.774.1★320 rev

Aoudery Womens Button Down Shirt Dresses with Pockets Cotton Button Up Tunics Long Sleeve Solid High Low Blouse Tops-White-M

Aoudery$30.304.2★1,117 rev

chouyatou Womens Casual Long Sleeve Button Down Loose Striped Cotton Maxi Shirt Dress (Large Blue)

chouyatou$28.384.1★5,745 rev

utcoco Womens Casual Short Sleeve Button Down Tie Waist Ruffled Striped Maxi Shirt Dress (Medium Blue)

utcoco$30.294.3★1,522 rev

Newest

by launch date

COCCKO Womens Casual Button Down Shirt Dress Long Sleeve Collared V Neck Mini Dress Cotton Button Up High Low Summer Dress White

COCCKO$26.9126 rev

6mo ago

HiMONE Womens Button Down Shirt Dress Casual Loose Short Sleeve Cover Up with Pocket Lightweight Beach Tunic Dress

HiMONE$15.7836 rev

6mo ago

Zeagoo Dresses for Women Womens Casual Short Sleeve Maxi Long Dress Linen Button Down Loose Black Striped Shirt Dress 2026

Zeagoo$23.04319 rev

7mo ago

Womens Button Down Long Sleeve Shirt Dress-Business Casual Loose V Neck Mini Tunic Dress (No Pocket) White

FreeMolly$30.5582 rev

9mo ago

Shy Velvet Womens Mini Shirt Dress Casual Button Down Short Sleeve Collared Summer Dresses White

Shy Velvet$32.26126 rev

1y ago

What buyers say about button down dress for women

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall22%

“Fit as expected”

Comfort-Overall13%

“So comfortable”

Quality-Overall8%

“Good quality”

Shape/Style7%

“Love this style shirt”

Material Quality7%

“Material is soft”

Color5%

“Color is true”

Soft Feel3%

“The material is soft and comfortable and feels breathable”

Value For Money3%

“Worth it”

Wrinkle2%

“Does not wrinkle”

Pockets/Compartments2%

“love the pockets”

What buyers complain about

Size-Overall25%

“Does not fit well”

Material Quality8%

“Very odd material”

Quality-Overall5%

“Not of good quality”

Chest Fit4%

“Runs really small in chest”

Wrinkles3%

“Came out of dryer very wrinkled”

Length3%

“Wrong length”

Shape/Style3%

“Not flattering”

Color3%

“its not black and white”

Thickness2%

“it is a lighter thickness - especially the belt”

Transparency2%

“you can see through them”

Top return reasons

Size-Overall40%

Chest Fit10%

Length10%

Material Quality8%

Waist Fit6%

Shape/Style3%

Shoulder Fit3%

Hip Fit3%

Advertised Vs Actual Product3%

Color2%

Common questions

Is button down dress for women profitable to sell on Amazon United States?: The niche generates $64K/yr across 163 tracked products. 9 of 45 products launched in the last 360 days are still selling. 90-day search growth is +42.1%. Flapen's verdict: Worth a look (54/100).
How competitive is the button down dress for women niche?: 60 brands and 65 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 37% of demand.
What do buyers complain about in button down dress for women?: Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 15.0% — above our launch gate.
When does demand for button down dress for women peak?: Demand peaks in May–Jun–Jul; the busiest month runs 2.7× the quietest.
What does it cost to enter the button down dress for women niche?: Listings span $7.97–$202.46; the average listing price is $31.63 (sweet spot $15–$100). The average incumbent carries 1,286 reviews — the moat a new listing must climb.