Button Down Cover Up

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +61.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20K a year.

Searches, last 12 months

88K

Growth, 90 days vs prior 90

+61.5%

Conversion, latest week

1.1%

Market size, estimated

$20Ka year

Peak month

June6.3× the quietest month

Top search term

beach button up shirts for women14K searches a year

Listings sell for $20.82 on average, from $9.30 to $34.07. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $20.82 that is $0 to $2K a year per listing.

Average price

$20.82inside the $15 to $100 sweet spot

Price range

$9.30–$34.07

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

11.2%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #205 within Swimsuits & Cover Ups. It carries 1,704 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#205in Swimsuits & Cover Ups

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

1,704per listing

Listings tracked

45

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

4Amazon's first-year sales bar

Average brand age

30 months