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Button Covers

Fail

The top 5 products take 86% of clicks, so Button Covers is a Fail.

Flapen Score
34
34 / 100
Ranks 14,892 of 16,930 Clothing, Shoes & Jewelry niches · −11 vs the category median of 45
Market size
$91K/yr644K searches / yr
90-day growth
-0.6%search demand this quarter
Competition
86%top-5 click share · 8 brands · 10 sellers

Flapen Score

Button Covers against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Button Covers is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Button Covers market on Amazon at a glance

Shoppers on Amazon United States searched for Button Covers 644K times last year and spent an estimated $91K. The top 5 brands take 90% of clicks. Demand peaks in Sep–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 644K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $91K a year.

Searches, last 12 months
644K
Growth, 90 days vs prior 90
-0.6%
Conversion, latest week
1.1%
Market size, estimated
$91Ka year
Peak month
December3.1× the quietest month
Top search term
button covers209K searches a year

02 · Price

A sale here is worth $13.03.

Listings sell for $13.03 on average, from $7.42 to $20.87. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $13.03 that is $1K to $3K a year per listing.

Average price
$13.03under the $15 to $100 sweet spot
Price range
$7.42–$20.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #467 within Jewelry. It carries 252 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
3.3%
Average rank
#467in Jewelry
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
252per listing
Listings tracked
9

04 · Newcomers

1 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Button Covers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

10

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

6%

  • Brand 158%
  • Brand 217%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (2 brands, 6%)

Demand

Button Covers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Button Covers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • button covers209K/yr
  • button covers for women blouses184K/yr
  • button covers for women51K/yr
  • button cover34K/yr
  • button covers for men26K/yr
  • cubre botones para camisas mujer15K/yr
  • gold button covers15K/yr
  • button amsterdam covers15K/yr
  • rhinestone button covers13K/yr
  • button clips for shirts women6K/yr

Reviews and returns

What reviews say buyers love and hate about Button Covers

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Touch/Button Controls”
1.8%of orders come back
“that won't work because you really can't use your buttons once these are on”
A buyer, on “Touch/Button Controls”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Button Covers questions

Answered from the same tracked data.