butterfly wings
Worth a lookShows a fragmented shelf (top 5 take 24% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great24%top-5 click share — an open shelf
Brand share
Great48%top-5 brand share — no brand owns this niche
Review moat
Great347.42avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.35avg listing price — sweet spot $15–$100
Price range
Great$6.64–$43.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$621K$621K/yr · 1.6M searches
Growth
Good+20.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Returns
Bad5.8%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, butterfly wings is a $621K/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 62/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
butterfly wings market data
- Units sold / yr
- 40K–50K
- avg 250–500/product
- Revenue / yr
- $654K–$818K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #442
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 5.4%
- Avg brand age
- 37 months
- Avg seller age
- 187 days
Competition & brand share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
44 falling
Sellers
55
Top-5 brand share
48%
Top 20: 87%
Top-5 click share
24%
Top 20: 54%
Open market
47%
- iROLEWIN17%
- Seasons16%
- U-Goforst6%
- LOLASATURDAYS5%
- D.Q.Z5%
- Sratte5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +20.1% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 16.4×
Top butterfly wings search terms
- butterfly wings458K/yr
- fairy wings for girls161K/yr
- butterfly wings for girls106K/yr
- butterfly wings adult141K/yr
- butterfly costume162K/yr
- kids fairy wings35K/yr
- butterfly wings kids28K/yr
- butterfly wings toddler39K/yr
- kids butterfly wings24K/yr
- toddler butterfly wings30K/yr
Top butterfly wings products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
U-Goforst Fairy Wings for Adult Fairy Costume for Women Butterfly Wings for Women Halloween Costume Cosplay Dress Up (Blue)
U-Goforst$15.424.5★778 rev
Seasons Adult Monarch Butterfly Cape Wings Halloween Cape One Size for Women Blue
Seasons$10.084.6★275 rev
Seasons Adult Monarch Butterfly Cape Wings One Size
Seasons$8.594.7★1,565 rev
LOLASATURDAYS- Fairy Wings Butterfly Wings Fairy Wings Kids Fairy Costume Alas Wings Costume Tinkerbell Wings Fairy Wings for Girls Set of 6 (22 x 15)
LOLASATURDAYS$20.924.5★453 rev
DUDUCOFU Girls Fairy Butterfly Wings with LED Light Fairy Wings Light Up Star Wands for Girls Kids Women Halloween Dress Up (Pink)
DUDUCOFU$10.493.9★228 rev
Newest
by launch date
Butterfly Fairy Wings 24x15.4 for Kids Butterfly Costume with Gold Star Patterns and Wand Halloween Birthday Party Cosplay Pink
vitegaw$9.9710 rev
DUDUCOFU Girls Fairy Butterfly Wings with LED Light Fairy Wings Light Up Star Wands for Girls Kids Women Halloween Dress Up (Pink)
DUDUCOFU$10.49228 rev
U-Goforst Fairy Wings for Adult Fairy Costume for Women Butterfly Wings for Women Halloween Costume Cosplay Dress Up (Blue)
U-Goforst$15.42778 rev
AEOCOO Puddle Float Jumper 20-30 Pounds Toddler Swim Vest for 1-2-3 Years Old Pool Floats with Swimming Arm Floaties Swim Jacket with Water Wings for Kids Swimmies Boys Girls Nios Dinosaur
AEOCOO$24.171,054 rev
Lainlight Light up Fairy Wings for Adults LED Butterfly Wings for Girls Sparkle Halloween Fairy Costume Angel Wing with Fairy Wand Dress up Cosplay White
Lainlight$14.23175 rev
Trending
90-day click momentumButterfly Fairy Wings 24x15.4 for Kids Butterfly Costume with Gold Star Patterns and Wand Halloween Birthday Party Cosplay Pink
vitegaw$9.975.0★
U-Goforst Fairy Wings for Adult Fairy Costume for Women Butterfly Wings for Women Halloween Costume Cosplay Dress Up (Blue)
U-Goforst$15.424.5★
AEOCOO Puddle Float Jumper 20-30 Pounds Toddler Swim Vest for 1-2-3 Years Old Pool Floats with Swimming Arm Floaties Swim Jacket with Water Wings for Kids Swimmies Boys Girls Nios Dinosaur
AEOCOO$24.174.3★
Takmor Fairy Wings Butterfly Wings for Women Adults Fairy Costume Accessories for Halloween Cosplay Dress up Party (White)
Takmor$8.954.8★
Tinawusi Plus Kaftan Non-Sheer Cover Up One Size - Colorful Butterfly
Tinawusi$16.854.5★
What buyers say about butterfly wings
What buyers praise and complain about, mined from review topics.What buyers love
“The quality is fair”
“Fits well”
“Cute colors”
“Really fun”
“Good value for money”
“True to description”
“Material is comfortable”
“Its pretty comfortable”
“Very durable”
“The LED lights look especially amazing in the dark”
What buyers complain about
“Too long”
“Cheaply Made”
“Broke instantly”
“it still doesnt fully work”
“Difficult to assemble”
“Fragile”
“got under water when we first tried it”
“Not as bright as picture”
“The straps were just a little too snug”
“Feels like balloon material”
Top return reasons
Common questions
- Is butterfly wings profitable to sell on Amazon United States?
- The niche generates $621K/yr across 90 tracked products. 3 of 16 products launched in the last 360 days are still selling. 90-day search growth is +20.1%. Flapen's verdict: Worth a look (62/100).
- How competitive is the butterfly wings niche?
- 44 brands and 55 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 48% of demand.
- What do buyers complain about in butterfly wings?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 5.8% — above our launch gate.
- When does demand for butterfly wings peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 16.4× the quietest.
- What does it cost to enter the butterfly wings niche?
- Listings span $6.64–$43.81; the average listing price is $16.35 (sweet spot $15–$100). The average incumbent carries 347 reviews — the moat a new listing must climb.