Is butterfly top profitable to sell on Amazon United States?

The niche generates $41K/yr across 113 tracked products. 2 of 27 products launched in the last 360 days are still selling. 90-day search growth is +65.1%. Flapen's verdict: Worth a look (57/100).

How competitive is the butterfly top niche?

59 brands and 61 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 47% of demand.

What do buyers complain about in butterfly top?

Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 9.9% — above our launch gate.

When does demand for butterfly top peak?

Demand peaks in Jul–Oct; the busiest month runs 4.3× the quietest.

What does it cost to enter the butterfly top niche?

Listings span $9.03–$36.84; the average listing price is $18.51 (sweet spot $15–$100). The average incumbent carries 773 reviews — the moat a new listing must climb.

butterfly top

Worth a look

Shows a fragmented shelf (top 5 take 25% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Great25%

top-5 click share — an open shelf

Brand share

Great47%

top-5 brand share — no brand owns this niche

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Great$18.51

avg listing price — sweet spot $15–$100

Price range

Great$9.03–$36.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Great+65.1%

90-day search growth — must beat 0% to launch

Review moat

Good772.9

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$41K

$41K/yr · 529K searches

Returns

Bad9.9%

return rate — above 5% kills the launch gate

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Signals High Returns

According to Flapen's Amazon United States niche tracking, butterfly top is a $41K/yr Amazon United States market (529K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Jul–Oct. Verdict: Worth a look — 57/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

butterfly top market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $37K–$46K; units × avg price
Conversion rate: 0.4%
Avg BSR: #8,026
Page quality: 0%
Prime: 99%
Sponsored: 81%
Out of stock: 6.6%
Avg brand age: 28 months
Avg seller age: 187 days

Competition & brand share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Brands

59 rising

Sellers

Top-5 brand share

47%

Top 20: 77%

Top-5 click share

25%

Top 20: 52%

Open market

49%

Mocure25%
QISSYILY6%
SOLY HUX6%
rosemia5%
Raboolion5%
Meiweileya4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +65.1% search growth over the last 90 days.

Peak months: Jul, Oct · busiest ÷ quietest = 4.3×

Open Trend

Top butterfly top search terms

butterfly top177K/yr +80.1%0.2% conv.
butterfly shirt87K/yr +52.1%0.2% conv.
butterfly tops for women58K/yr +63.0%0.2% conv.
butterfly shirts for women63K/yr +23.6%0.3% conv.
butterfly tank top15K/yr +177.7%0.1% conv.
y2k butterfly top14K/yr +205.0%0.1% conv.
butterfly tops18K/yr +35.4%0.2% conv.
butterfly crop top13K/yr +45.1%0.3% conv.
womens butterfly top9K/yr +95.8%0.1% conv.
butterfly sequin top9K/yr +92.2%0.4% conv.

All search terms

Top butterfly top products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

QISSYILY Womens Y2k Butterfly Rhinestone Tube Top Slim Fit Bandeau Crop Tops Strapless Sleeveless Shirt Sparkly Graphic Tops(White S)

QISSYILY$17.665.0★1 rev

Mocure Womens Sparkly Butterfly Sequin Crop Tops Sexy Trendy Sleeveless Cute Butterfly Halter Tops Rave

Mocure$24.524.0★1,787 rev

Mocure Womens Sparkly Butterfly Sequin Crop Top - Sexy Sleeveless Halter Rave Vest for Belly Dance Outfits

Mocure$23.534.0★1,787 rev

Raboolion Womens Y2k Denim Butterfly Crop Tank Top Sexy Halter Jean Tube Vest Backless Lace Up Cami Camisole Rave Outfit(Blue)

Raboolion$20.724.2★65 rev

Mocure Womens Sparkly Butterfly Sequin Crop Tops Sexy Trendy Sleeveless Cute Butterfly Halter Tops Rave

Mocure$23.504.0★1,787 rev

Newest

by launch date

QISSYILY Womens Y2k Butterfly Rhinestone Tube Top Slim Fit Bandeau Crop Tops Strapless Sleeveless Shirt Sparkly Graphic Tops(White S)

QISSYILY$17.661 rev

4mo ago

QISSYILY Womens Y2k Butterfly Rhinestone Tube Top Slim Fit Bandeau Crop Tops Strapless Sleeveless Shirt Sparkly Graphic Tops(Black S)

QISSYILY$17.391 rev

4mo ago

Qiopioiy Butterfly Shirts for Women Motivational Positive Oversized Tshirts Inspirational Shirt Graphic Tees Aesthetic Tops(Black L)

Qiopioiy$16.3310 rev

7mo ago

WDIRARA Womens Butterfly Graphic Tank Top Button Front Sleeveless V Neck Going Out Tops Black Medium

WDIRARA$14.926 rev

10mo ago

SOLY HUX Womens Y2k Sequin Halter Crop Top Cute 3D Butterfly Glitter Coquette Party Club Tops Plain Pink Large

SOLY HUX$25.1734 rev

1y ago

What buyers say about butterfly top

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall22%

“It also fit exactly as expected”

Comfort-Overall12%

“So comfortable”

Color11%

“Color is gorgeous”

Soft Feel8%

“Soft Fabric”

Quality-Overall6%

“Much higher quality than I expected”

Material Quality6%

“Material is soft”

Advertised Vs Actual Product4%

“as advertised”

Shape/Style4%

“awesome style”

Weight Light2%

“lightweight fabric makes it great for summer and everyday outfits”

Value For Money2%

“Great value for the money”

What buyers complain about

Size-Overall30%

“Slightly Large”

Material Quality9%

“Very cheap material”

Quality-Overall4%

“Trash”

Thickness3%

“I dont like the slickness of it”

Advertised Vs Actual Product2%

“it looks nothing at all like the picture shown”

Chest Fit2%

“Too small, I bought same size in 5 different shirts all fit fine except this one was small through chest area”

Shape/Style2%

“Because the style is meant to be baggy”

Stretchability/Expandability/Elasticity2%

“not super stretchy because it shapes your body”

Product Condition2%

“was a return”

Shoulder Fit2%

“Too large in the shoulders”

Top return reasons

Size-Overall48%

Chest Fit11%

Length9%

Material Quality6%

Color4%

Advertised Vs Actual Product3%

Waist Fit3%