Butterfly Sunglasses
MaybeThe top 5 brands take only 42% of clicks. But shoppers spend an estimated $24K a year here, so Butterfly Sunglasses is a Maybe.
- Flapen Score
- 53 / 100Top 19% of 16,930 Clothing, Shoes & Jewelry niches · +8 vs the category median of 4553
- Market size
- $24K/yr87K searches / yr
- 90-day growth
- +68.5%search demand this quarter
- Competition
- 32%top-5 click share · 34 brands · 41 sellers
Flapen Score
Butterfly Sunglasses against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Butterfly Sunglasses is stronger. Inside it, weaker.
Market
The Butterfly Sunglasses market on Amazon at a glance
Shoppers on Amazon United States searched for Butterfly Sunglasses 87K times last year and spent an estimated $24K. The top 5 brands take 42% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +68.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.
- Searches, last 12 months
- 87K
- Growth, 90 days vs prior 90
- +68.5%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $24Ka year
- Peak month
- July2.6× the quietest month
- Top search term
- butterfly sunglasses44K searches a year
02 · Price
A sale here is worth $18.88.
Listings sell for $18.88 on average, from $5.86 to $151.55. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $18.88 that is $0 to $2K a year per listing.
- Average price
- $18.88inside the $15 to $100 sweet spot
- Price range
- $5.86–$151.55
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 7.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #2,051 within Sunglasses & Eyewear Accessories. It carries 1,652 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 4.0%
- Average rank
- #2,051in Sunglasses & Eyewear Accessories
- Average rating
- 4.39 starsAmazon United States average 4.42 stars
- Average reviews
- 1,652per listing
- Listings tracked
- 66
04 · Newcomers
0 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Butterfly Sunglasses products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
FEISEDY Trendy Polarized Y2K Sunglasses Wrap Around Butterfly Design Fashion Sunnies UV400 Protection B0078
- Price
- $16.62
- Rating
- 4.6/5
- Reviews
- 424
- Age
- 2y ago

Betsey Johnson Womens Rainbows & Butterflies Sunglasses Butterfly Crystal Purple 57mm
- Price
- $21.96
- Rating
- 4.4/5
- Reviews
- 156
- Age
- 4y ago

GGSTDDUP 3 Pairs Y2K Sunglasses for Women Fashion Wrap Around Butterfly Design Sun Glasses with UV400 Protection for Cycling Driving Fishing Mix Color2
- Price
- $14.67
- Rating
- 4.5/5
- Reviews
- 44
- Age
- 1y ago

Willochra Women Butterfly Cat Eye Sunglasses - Fashion Shiny Bling Diamond Polygonal Pink Rhinestone (Brown)
- Price
- $14.44
- Rating
- 3.8/5
- Reviews
- 28
- Age
- 3y ago

Shiratori Womens Retro Classic Butterfly Shape Diamond Rimless Sunglasses UV Blocking Sunglasses Purple
- Price
- $10.06
- Rating
- 4.2/5
- Reviews
- 330
- Age
- 3y ago
Trending
estimated 90-day click momentum
Michael Kors MK2258U Atlanta Universal Fit Sunglasses Black Horn/Light Grey Gradient 55 mm
- Price
- $101.66
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 10mo ago

Avxdbr Women Butterfly Rimless Rhinestone Sunglasses UV400 Polarized Sunglasses Purple Crystal Butterfly Shades Fashion Retro Classic Summer Beach Party Sunglasses (Purple)
- Price
- $9.51
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5mo ago

GGSTDDUP 3 Pairs Y2K Sunglasses for Women Fashion Wrap Around Butterfly Design Sun Glasses with UV400 Protection for Cycling Driving Fishing Mix Color1
- Price
- $14.01
- Rating
- 4.5/5
- Reviews
- 44
- Age
- 11mo ago

MERRYS Polarized Oversized Butterfly Sunglasses for Women Vintage Glasses UV400 Protection for Driving Golf Outdoor S6101
- Price
- $27.14
- Rating
- 4.2/5
- Reviews
- 217
- Age
- 1y ago

knliwkm Rimless Rectangle Y2k Sunglasses for Women Men Cute Small Frameless Blue Tinted Lens 2000S Fashion Shades with Butterfly
- Price
- $14.25
- Rating
- 4.5/5
- Reviews
- 772
- Age
- 2y ago
Newest
by launch date
Avxdbr Women Butterfly Rimless Rhinestone Sunglasses UV400 Polarized Sunglasses Purple Crystal Butterfly Shades Fashion Retro Classic Summer Beach Party Sunglasses (Purple)
- Price
- $9.51
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5mo ago

Michael Kors MK2258U Atlanta Universal Fit Sunglasses Black Horn/Light Grey Gradient 55 mm
- Price
- $101.66
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 10mo ago

GGSTDDUP 3 Pairs Y2K Sunglasses for Women Fashion Wrap Around Butterfly Design Sun Glasses with UV400 Protection for Cycling Driving Fishing Mix Color1
- Price
- $14.01
- Rating
- 4.5/5
- Reviews
- 44
- Age
- 11mo ago

GGSTDDUP 3 Pairs Y2K Sunglasses for Women Fashion Wrap Around Butterfly Design Sun Glasses with UV400 Protection for Cycling Driving Fishing Mix Color2
- Price
- $14.67
- Rating
- 4.5/5
- Reviews
- 44
- Age
- 1y ago

Chicid Oversized Butterfly Sunglasses for Women Funky Sunglasses with UV400 Protection Non-Polarized Lenses
- Price
- $18.13
- Rating
- 4.6/5
- Reviews
- 52
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 32% of clicks, no more. An open shelf where new products get seen.
Brands
34 rising
Sellers
41
Est. top-5 brand share
42%
Top 20: 88%
Est. top-5 click share
32%
Top 20: 66%
Open market
53%
- FEISEDY11%
- Shiratori10%
- GGSTDDUP8%
- Betsey Johnson7%
- willochra6%
- Weewooday5%
Demand
Butterfly Sunglasses search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 2.6×
Search terms
Top Butterfly Sunglasses search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- butterfly sunglasses44K/yr
- butterfly sunglasses for women21K/yr
- butterfly glasses19K/yr
- butterfly glasses for women2K/yr
- butterfly sunglasses with rhinestones51/yr
Reviews and returns
What reviews say buyers love and hate about Butterfly Sunglasses
We read the reviews and the return reasons for every product selling here.
“Broke after 2 months”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Butterfly Sunglasses questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









