Is butterfly sunglasses profitable to sell on Amazon United States?

The niche generates $24K/yr across 66 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is +68.5%. Flapen's verdict: Worth a look (53/100).

How competitive is the butterfly sunglasses niche?

34 brands and 41 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 42% of demand.

What do buyers complain about in butterfly sunglasses?

Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 7.6% — above our launch gate.

When does demand for butterfly sunglasses peak?

Demand peaks in May–Jun–Jul; the busiest month runs 2.6× the quietest.

What does it cost to enter the butterfly sunglasses niche?

Listings span $5.86–$151.55; the average listing price is $18.88 (sweet spot $15–$100). The average incumbent carries 1,652 reviews — the moat a new listing must climb.

butterfly sunglasses

Worth a look

Shows no brand lock-in (top 5 brands take 42% of clicks), but a small market ($24K/yr) keeps it on the watch list.

Brand share

Great42%

top-5 brand share — no brand owns this niche

Avg price

Great$18.88

avg listing price — sweet spot $15–$100

Competition

Great32%

top-5 click share — an open shelf

Growth

Great+68.5%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good$5.86–$151.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,652.32

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Returns

Bad7.6%

return rate — above 5% kills the launch gate

Market size

Bad$24K

$24K/yr · 87K searches

Signals No Dominant Brand High Returns

According to Flapen's Amazon United States niche tracking, butterfly sunglasses is a $24K/yr Amazon United States market (87K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 53/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

butterfly sunglasses market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $28K–$38K; units × avg price
Conversion rate: 1.5%
Avg BSR: #2,051
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 4.0%
Avg brand age: 45 months
Avg seller age: 177 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

34 rising

Sellers

Top-5 brand share

42%

Top 20: 88%

Top-5 click share

32%

Top 20: 66%

Open market

53%

FEISEDY11%
Shiratori10%
GGSTDDUP8%
Betsey Johnson7%
willochra6%
Weewooday5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +68.5% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.6×

Open Trend

Top butterfly sunglasses search terms

butterfly sunglasses44K/yr +91.7%1.5% conv.
butterfly sunglasses for women21K/yr +50.2%1.4% conv.
butterfly glasses19K/yr +36.9%1.5% conv.
butterfly glasses for women2K/yr +17.5%0.8% conv.
butterfly sunglasses with rhinestones51/yr +266.7%0.0% conv.

All search terms

Top butterfly sunglasses products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

FEISEDY Trendy Polarized Y2K Sunglasses Wrap Around Butterfly Design Fashion Sunnies UV400 Protection B0078

FEISEDY$16.624.6★424 rev

Betsey Johnson Womens Rainbows & Butterflies Sunglasses Butterfly Crystal Purple 57mm

Betsey Johnson$21.964.4★156 rev

GGSTDDUP 3 Pairs Y2K Sunglasses for Women Fashion Wrap Around Butterfly Design Sun Glasses with UV400 Protection for Cycling Driving Fishing Mix Color2

GGSTDDUP$14.674.5★44 rev

Willochra Women Butterfly Cat Eye Sunglasses - Fashion Shiny Bling Diamond Polygonal Pink Rhinestone (Brown)

willochra$14.443.8★28 rev

Shiratori Womens Retro Classic Butterfly Shape Diamond Rimless Sunglasses UV Blocking Sunglasses Purple

Shiratori$10.064.2★330 rev

Newest

by launch date

Avxdbr Women Butterfly Rimless Rhinestone Sunglasses UV400 Polarized Sunglasses Purple Crystal Butterfly Shades Fashion Retro Classic Summer Beach Party Sunglasses (Purple)

Avxdbr$9.513 rev

5mo ago

Michael Kors MK2258U Atlanta Universal Fit Sunglasses Black Horn/Light Grey Gradient 55 mm

Michael Kors$101.661 rev

10mo ago

GGSTDDUP 3 Pairs Y2K Sunglasses for Women Fashion Wrap Around Butterfly Design Sun Glasses with UV400 Protection for Cycling Driving Fishing Mix Color1

GGSTDDUP$14.0144 rev

11mo ago

GGSTDDUP 3 Pairs Y2K Sunglasses for Women Fashion Wrap Around Butterfly Design Sun Glasses with UV400 Protection for Cycling Driving Fishing Mix Color2

GGSTDDUP$14.6744 rev

1y ago

Chicid Oversized Butterfly Sunglasses for Women Funky Sunglasses with UV400 Protection Non-Polarized Lenses

Chicid$18.1352 rev

1y ago

What buyers say about butterfly sunglasses

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall19%

“Very comfortable fit”

Quality-Overall13%

“Good quality”

Value For Money13%

“Great for the price”

Shape/Style10%

“Love the style”

Comfort-Overall10%

“Light and Comfortable”

Advertised Vs Actual Product8%

“Exactly as advertised”

Color6%

“Love the vivid colors”

Weight Light4%

“Nice and lightweight”

Design-Overall3%

“The design is pretty”

Durability2%

“I like how durable the frames are”

What buyers complain about

Durability31%

“Broke after 2 months”

Size-Overall19%

“awkward fit”

Quality-Overall8%

“Very cheaply made”

Value For Money5%

“they feel like they should be half of that price”

Color5%

“definitely NOT the pink I ordered”

Strength4%

“Flimsy and cheap”

Design-Overall2%

“Not a good design”

Suitable For Outdoor2%

“Dont recommend for outdoor use”

Defective Material/Parts2%

“Theyre defective”

Weight Heavy1%

“Too heavy for me”

Top return reasons

Size-Overall65%

Color7%

Shape/Style6%

Advertised Vs Actual Product4%

Quality-Overall3%

Value For Money3%

Width2%

Comfort-Overall1%

Defective Material/Parts1%

Strength1%

Common questions

Is butterfly sunglasses profitable to sell on Amazon United States?: The niche generates $24K/yr across 66 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is +68.5%. Flapen's verdict: Worth a look (53/100).
How competitive is the butterfly sunglasses niche?: 34 brands and 41 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 42% of demand.
What do buyers complain about in butterfly sunglasses?: Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 7.6% — above our launch gate.
When does demand for butterfly sunglasses peak?: Demand peaks in May–Jun–Jul; the busiest month runs 2.6× the quietest.
What does it cost to enter the butterfly sunglasses niche?: Listings span $5.86–$151.55; the average listing price is $18.88 (sweet spot $15–$100). The average incumbent carries 1,652 reviews — the moat a new listing must climb.