Is butterfly shorts for women profitable to sell on Amazon United States?

The niche generates $59K/yr across 135 tracked products. 18 of 39 products launched in the last 360 days are still selling. 90-day search growth is +130.8%. Flapen's verdict: Worth a look (59/100).

How competitive is the butterfly shorts for women niche?

56 brands and 64 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 45% of demand.

What do buyers complain about in butterfly shorts for women?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 14.8% — above our launch gate.

When does demand for butterfly shorts for women peak?

Demand peaks in May–Jun–Jul; the busiest month runs 11.7× the quietest.

What does it cost to enter the butterfly shorts for women niche?

Listings span $9.97–$36.56; the average listing price is $20.98 (sweet spot $15–$100). The average incumbent carries 1,617 reviews — the moat a new listing must climb.

butterfly shorts for women

Worth a look

Shows demand growing +130.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+130.8%

90-day search growth — must beat 0% to launch

Competition

Incredible16%

top-5 click share — an open shelf

Brand share

Great45%

top-5 brand share — no brand owns this niche

Avg price

Great$20.98

avg listing price — sweet spot $15–$100

Price range

Great$9.97–$36.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,617.13

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$59K

$59K/yr · 935K searches

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Returns

Bad14.8%

return rate — above 5% kills the launch gate

According to Flapen's Amazon United States niche tracking, butterfly shorts for women is a $59K/yr Amazon United States market (935K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 59/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

butterfly shorts for women market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $63K–$84K; units × avg price
Conversion rate: 0.3%
Avg BSR: #745
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 1.0%
Avg brand age: 30 months
Avg seller age: 166 days

Competition & brand share

Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.

Brands

56 rising

Sellers

Top-5 brand share

45%

Top 20: 81%

Top-5 click share

16%

Top 20: 43%

Open market

49%

Aoudery17%
NEXSONIC9%
Blaosn6%
Wsirmet6%
FireSwan6%
ANRABESS6%

Demand & seasonality

Weekly Amazon search volume, last 53 weeks — +130.8% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 11.7×

Open Trend

Top butterfly shorts for women search terms

flowy shorts for women282K/yr +130.1%0.2% conv.
boho shorts112K/yr +132.9%0.1% conv.
womens flowy shorts112K/yr +158.1%0.2% conv.
flowy athletic shorts for women73K/yr +138.1%0.3% conv.
boho shorts for women64K/yr +110.4%0.1% conv.
plus size flowy shorts44K/yr +176.9%0.1% conv.
flowy running shorts for women45K/yr +56.7%0.1% conv.
flowy shorts plus size18K/yr +182.7%0.2% conv.
womens boho shorts22K/yr +137.8%0.1% conv.
white flowy shorts28K/yr +126.2%0.2% conv.

All search terms

Top butterfly shorts for women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Aoudery Flowy Shorts for Women Casual Boho Ruffle Tiered Skorts High Waist Mini Skirts Golf Tennis Butterfly Crochet Shorts - A White S

Aoudery$25.694.3★3,703 rev

Aoudery Flowy Shorts for Women Casual Boho Ruffle Tiered Skorts High Waist Mini Skirts Golf Tennis Butterfly Crochet Shorts - Black M

Aoudery$26.254.3★3,703 rev

Flowy Athletic Shorts for Women Running Tennis Butterfly Shorts Girls 2-in-1 Double Layer Quick-Drying Comfy Shorts (Medium Hot-Pink)

NEXSONIC$14.974.3★3,533 rev

FireSwan Crossover Athletic Shorts for Women 2 in 1 Flowy Running Shorts with Pockets Spandex Butterfly Workout Tennis Skorts Black

FireSwan$16.664.4★3,894 rev

DLOODA Womens Athletic Running Shorts with Pockets Crossover Butterfly Flowy Shorts Cute Summer Skorts Black M

DLOODA$14.674.4★466 rev

Newest

by launch date

TIMEPAY Womens Athletic Shorts High Waisted 2 in 1 Flowy Workout Skorts with Liner Pockets for Running Tennis Yoga Gym Black

TIMEPAY$9.9758 rev

5mo ago

ANRABESS Women Smocked High Waist Shorts Wide Leg Elastic Drawstring Flowy Baggy Trendy Summer Casual Beach & Lounge Wear Black

ANRABESS$14.31192 rev

6mo ago

ANRABESS Shorts for Women Summer Casual High Waisted Wide Leg Drawstring Lounge Shorts Comfy 2026 Beach Vacation Clothes Black Large

ANRABESS$10.92317 rev

7mo ago

Dokotoo Beige Shorts Women Plus Size Summer Short Elastic Waist Wide Leg Flowy Lace Trim Beach Cover Up Casual Lightweight Loose Shorts X-Large

Dokotoo$11.67505 rev

8mo ago

CADMUS Athletic Shorts for Women 2 in 1 Flowy Running Spandex Butterfly Workout Tennis Skorts Navy Blue X-Small

CADMUS$14.7485 rev

1y ago

What buyers say about butterfly shorts for women

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall21%

“Extremely comfortable”

Size-Overall18%

“Fits to size”

Color6%

“Colors are nice and vibrant”

Shape/Style5%

“So flattering”

Quality-Overall5%

“I feel that the construction quality of these is very nice”

Material Quality4%

“Love the material”

Soft Feel4%

“Very soft material”

Pockets/Compartments3%

“I love that they have pockets”

Weight Light3%

“The fabric feels lightweight”

Waist Fit3%

“fits my waist”

What buyers complain about

Size-Overall23%

“Too short”

Quality-Overall6%

“Poor Quality”

Material Quality5%

“Not the best material”

Color4%

“Color bleeds”

Transparency2%

“A little see through”

Durability2%

“Seems like its going to rip on the first wear”

Shape/Style2%

“Not very flattering”

Pockets/Compartments2%

“no pockets”

Stitch/Finish/Polish2%

“Sewing is iffy”

Waist Fit2%

“the waist falls down”

Top return reasons

Size-Overall46%

Length14%

Waist Fit11%

Material Quality6%

Shape/Style4%

Hip Fit3%

Thigh Fit3%

Advertised Vs Actual Product2%

Inseam Fit2%

Color1%

Common questions

Is butterfly shorts for women profitable to sell on Amazon United States?: The niche generates $59K/yr across 135 tracked products. 18 of 39 products launched in the last 360 days are still selling. 90-day search growth is +130.8%. Flapen's verdict: Worth a look (59/100).
How competitive is the butterfly shorts for women niche?: 56 brands and 64 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 45% of demand.
What do buyers complain about in butterfly shorts for women?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 14.8% — above our launch gate.
When does demand for butterfly shorts for women peak?: Demand peaks in May–Jun–Jul; the busiest month runs 11.7× the quietest.
What does it cost to enter the butterfly shorts for women niche?: Listings span $9.97–$36.56; the average listing price is $20.98 (sweet spot $15–$100). The average incumbent carries 1,617 reviews — the moat a new listing must climb.