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Butterfly Shorts for Women

Maybe

Search demand grew +130.8% this quarter. But an estimated 14.8% of orders come back, so Butterfly Shorts for Women is a Maybe.

Flapen Score
59
59 / 100
Top 7% of 16,930 Clothing, Shoes & Jewelry niches · +14 vs the category median of 45
Market size
$59K/yr935K searches / yr
90-day growth
+130.8%search demand this quarter
Competition
16%top-5 click share · 56 brands · 64 sellers

Flapen Score

Butterfly Shorts for Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Butterfly Shorts for Women is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Butterfly Shorts for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Butterfly Shorts for Women 935K times last year and spent an estimated $59K. The top 5 brands take 45% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 935K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +130.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months
935K
Growth, 90 days vs prior 90
+130.8%
Conversion, latest week
0.3%
Market size, estimated
$59Ka year
Peak month
June11.7× the quietest month
Top search term
flowy shorts for women282K searches a year

02 · Price

A sale here is worth $20.98.

Listings sell for $20.98 on average, from $9.97 to $36.56. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $20.98 that is $0 to $2K a year per listing.

Average price
$20.98inside the $15 to $100 sweet spot
Price range
$9.97–$36.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
14.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #745 within Active Shorts. It carries 1,617 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#745in Active Shorts
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
1,617per listing
Listings tracked
135

04 · Newcomers

18 of last year's 39 launches cleared the first-year sales bar.

39 products launched here in the last 12 months. 18 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
39
Successful launches
18Amazon's first-year sales bar
Average brand age
30 months

Products

Top Butterfly Shorts for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 16% of clicks. An open shelf where new products get seen.

Brands

56 rising

Sellers

64

Top-5 brand share

45%

Top 20: 81%

Top-5 click share

16%

Top 20: 43%

Open market

49%

  • Brand 117%
  • Brand 29%
  • Brand 36%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Butterfly Shorts for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KPrime Day '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun, Jul · busiest ÷ quietest = 11.7×

Search terms

Top Butterfly Shorts for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flowy shorts for women282K/yr
  • boho shorts112K/yr
  • womens flowy shorts112K/yr
  • flowy athletic shorts for women73K/yr
  • boho shorts for women64K/yr
  • plus size flowy shorts44K/yr
  • flowy running shorts for women45K/yr
  • flowy shorts plus size18K/yr
  • womens boho shorts22K/yr
  • white flowy shorts28K/yr

Reviews and returns

What reviews say buyers love and hate about Butterfly Shorts for Women

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Comfort-Overall”
23%of negative reviews mention “Size-Overall”
14.8%of orders come back
“Too short”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Butterfly Shorts for Women questions

Answered from the same tracked data.