Is butterfly pin profitable to sell on Amazon United States?

The niche generates $64K/yr across 131 tracked products. 0 of 47 products launched in the last 360 days are still selling. 90-day search growth is -1.7%. Flapen's verdict: Worth a look (53/100).

How competitive is the butterfly pin niche?

93 brands and 111 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 23% of demand.

What do buyers complain about in butterfly pin?

Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Quality-Overall. The return rate is 2.3%.

When does demand for butterfly pin peak?

Demand peaks in May; the busiest month runs 1.5× the quietest.

What does it cost to enter the butterfly pin niche?

Listings span $3.89–$37.99; the average listing price is $12.32 (sweet spot $15–$100). The average incumbent carries 402 reviews — the moat a new listing must climb.

butterfly pin

Worth a look

Shows no brand lock-in (top 5 brands take 23% of clicks), but a small market ($64K/yr) keeps it on the watch list.

Brand share

Incredible23%

top-5 brand share — no brand owns this niche

Competition

Incredible16%

top-5 click share — an open shelf

Review moat

Great401.98

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.3%

return rate — above 5% kills the launch gate

Price range

Good$3.89–$37.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$12.32

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Growth

Bad-1.7%

90-day search growth — must beat 0% to launch

Market size

Bad$64K

$64K/yr · 221K searches

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, butterfly pin is a $64K/yr Amazon United States market (221K searches/yr). The top 5 brands hold 23% of demand. Demand peaks in May. Verdict: Worth a look — 53/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

butterfly pin market data

Units sold / yr: 6K–8K; avg 0–100/product
Revenue / yr: $74K–$99K; units × avg price
Conversion rate: 2.4%
Avg BSR: #17,650
Page quality: 0%
Prime: 98%
Sponsored: 89%
Out of stock: 5.7%
Avg brand age: 30 months
Avg seller age: 195 days

Competition & brand share

Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.

Brands

93 rising

Sellers

111

Top-5 brand share

23%

Top 20: 58%

Top-5 click share

16%

Top 20: 44%

Open market

74%

Liliaafar6%
Janinka5%
Generic4%
Ceenna4%
ESIW4%
Izpack3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.7% search growth over the last 90 days.

Peak months: May · busiest ÷ quietest = 1.5×

Open Trend

Top butterfly pin search terms

butterfly pin58K/yr +3.2%2.0% conv.
butterfly brooch55K/yr -9.1%1.7% conv.
butterfly pins37K/yr +17.7%2.3% conv.
butterfly brooches for women20K/yr +2.6%1.8% conv.
butterfly pins for women9K/yr -27.5%3.1% conv.
butterfly pins for clothes8K/yr +14.3%2.5% conv.
butterfly brooches6K/yr -7.7%1.2% conv.
butterfly pins bulk6K/yr +13.2%2.6% conv.
butterfly brooch pin12K/yr -47.0%2.0% conv.
butterfly lapel pin5K/yr +5.1%2.3% conv.

All search terms

Top butterfly pin products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ceenna 100 Pcs Enamel Pins Bulk Lapel Pins Brooches Decoration Gift for Backpack Clothes Women Mothers Teachers Nurse(Butterfly)

Ceenna$33.544.7★373 rev

ESIW 6 PCS Multicolor Rhinestone Crystal Butterfly Brooch Pin Lapel Pin for Women (6 colors)

ESIW$13.884.8★65 rev

Vintage Butterfly Lapel Brooch Pin Colorful Rhinestone Pin Clip Sweater Scarves Shawl Dress Jackets Suit Corsage Decoration Brooches Pins Delicate Jewelry Gifts for Women Girls

Izpack$8.384.8★29 rev

Crystal Rhinestone Butterfly Brooch Elegant Lapel Pins Dress Accessories Jewelry Gift For Women Girls (Blue)

Generic$5.724.4★119 rev

Janinka 10 Pcs Butterfly Enamel Pins Set Cute Spring Badge Back to School Lapel Brooches for Women Backpack Jewelry Gift(Elegant Style)

Janinka$9.574.7★1,519 rev

Newest

by launch date

Cunno 100 Pcs Summer Butterfly Pins Bulk Colorful Butterfly Lapel Pins Brooches Decoration Gift for Backpack Clothes Women Mothers Teachers Nurse

Cunno$16.453 rev

4mo ago

BKBKAAK 10pcs Enamel Butterfly Brooch Pins for Backpacks Hat Pin & Lapel Pins Cute Aesthetic Button Pin Set for Women Girls & Kids Perfect for School Office Jackets Gifts

BKBKAAK$13.9120 rev

4mo ago

MBAIYO Butterfly Brooch Pin for Women Gold Rhinestone Brooches and Pins Pearl Elegant Butterfly Brooches and Pins for Shawl Coat Dress Accessories

MBAIYO$7.205 rev

5mo ago

Molain 4Pcs Rhinestone Butterfly Brooches Pins for Women Vintage Elegant Womens Brooches Pins Crystal Butterfly Brooch Pin Jewelry Large Brooch for Suit Dress Hat Bag

Molain$7.125 rev

6mo ago

6 PCS Butterfly Brooch Alloy Rhinestone Butterfly Brooches and Pins for Women Classic Silvery Insect Pin Elegant Lapel Pin for Wedding Birthday Sparkly Crystal Bug Suit Jewelry Gifts (Sliver)

JRAIYBZ$7.977 rev

6mo ago

What buyers say about butterfly pin

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Adorable and quality”

Color15%

“Beautiful colors”

Value For Money10%

“Great deal”

Size-Overall7%

“These fit great”

Advertised Vs Actual Product7%

“Better than expected”

Design-Overall4%

“Beautifully made”

Ease Of Use4%

“Easy to use”

Gifting Purpose4%

“It makes a great birthday gift”

Strength3%

“The pins are sturdy”

Brightness/Shine/Glow3%

“Nice sparkle”

What buyers complain about

Size-Overall17%

“Very Small”

Adhesion/Stickiness13%

“Wont stick”

Quality-Overall10%

“Cheaply made”

Durability9%

“it came apart”

Ease Of Use6%

“It shouldnt be this difficult to use”

Advertised Vs Actual Product4%

“Misleading products”

Thickness3%

“Too thin”

Strength3%

“The pin part is a little flimsy”

Defective Material/Parts3%

“half the stickers were missing defective product”

Magnetic Strength/Adsorption3%

“Poor Magnet Strength”

Top return reasons

Size-Overall38%

Advertised Vs Actual Product10%

Adhesion/Stickiness8%

Color7%

Value For Money6%

Quality-Overall5%

Defective Material/Parts5%

Material Quality3%

Functionality-Overall3%

Strength2%

Common questions

Is butterfly pin profitable to sell on Amazon United States?: The niche generates $64K/yr across 131 tracked products. 0 of 47 products launched in the last 360 days are still selling. 90-day search growth is -1.7%. Flapen's verdict: Worth a look (53/100).
How competitive is the butterfly pin niche?: 93 brands and 111 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 23% of demand.
What do buyers complain about in butterfly pin?: Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Quality-Overall. The return rate is 2.3%.
When does demand for butterfly pin peak?: Demand peaks in May; the busiest month runs 1.5× the quietest.
What does it cost to enter the butterfly pin niche?: Listings span $3.89–$37.99; the average listing price is $12.32 (sweet spot $15–$100). The average incumbent carries 402 reviews — the moat a new listing must climb.