butterfly necklace
Worth a lookShows no brand lock-in (top 5 brands take 37% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Avg price
Incredible$23.45avg listing price — sweet spot $15–$100
Price range
Great$6.63–$69.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great35%top-5 click share — an open shelf
Returns
Great2.0%return rate — above 5% kills the launch gate
Market size
Good$434K$434K/yr · 1.1M searches
Review moat
Good1,232.22avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+15.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, butterfly necklace is a $434K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Dec. Verdict: Worth a look — 63/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
butterfly necklace market data
- Units sold / yr
- 15K–20K
- avg 100–250/product
- Revenue / yr
- $352K–$469K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #1,438
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 2.9%
- Avg brand age
- 33 months
- Avg seller age
- 173 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
40 falling
Sellers
52
Top-5 brand share
37%
Top 20: 81%
Top-5 click share
35%
Top 20: 72%
Open market
58%
- Betsey Johnson12%
- XINSHUN8%
- GUOKE7%
- Luxval6%
- Caiyao5%
- Kendra Scott4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +15.8% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.0×
Top butterfly necklace search terms
- butterfly necklace437K/yr
- butterfly necklaces for women131K/yr
- butterfly jewelry114K/yr
- gold butterfly necklace64K/yr
- butterfly jewelry for women54K/yr
- silver butterfly necklace42K/yr
- butterfly pendant31K/yr
- sterling silver butterfly necklace25K/yr
- butterfly necklace gold28K/yr
- butterfly necklace silver27K/yr
Top butterfly necklace products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Betsey Johnson Womens Butterfly Layered Necklace
Betsey Johnson$40.474.4★5,636 rev
XINSHUN Real 925 Sterling Silver Long Zircon Butterfly Necklaces Necklace for Women Ladies
XINSHUN$11.674.2★842 rev
Luxval Tennis Necklace Butterfly 14K Silver Plated Choker Necklaces for women Dainty Zirconia Cut Faux Diamond chain 2mm Width 14Inches
Luxval$15.014.2★171 rev
GUOKE Butterfly Necklaces for Women - Gold Butterfly Necklace 14K Gold Plated Dainty Butterfly Gold Necklace Jewelry for Women
GUOKE$12.974.6★773 rev
Freesloth Butterfly Necklaces for Women 925 Sterling Silver Butterfly Jewelry Mothers Day Gifts Abalone Shell Pendant Birthday Christmas Gifts for Wife
Freesloth$40.554.5★72 rev
Newest
by launch date
atzeste Trendy Gold Necklace for Women 14k Gold Plated Butterfly Necklaces for Women Dainty Cubic Zirconia Butterfly Pendant Necklaces Fashion Jewelry Gifts
atzeste$9.3260 rev
FIASASO 8 Pcs Belly Button Ring Dangle Hypoallergenic Surgical Stainless Steel Belly Rings for Women CZ Heart Butterfly Bow Flower Navel Piercing Jewelry Dangly Curved Navel Ring 14G 10mm 14k gold plated
FIASASO$10.96376 rev
GUOKE Silver Hollow Butterfly Necklace - 14K White Gold Plated Dainty Silver Necklace Simple Jewelry for Women
GUOKE$13.60289 rev
Caiyao Butterfly Crystal Jewelry Set with Butterfly Necklace Stud Earrings Adjustable Ring for Women Dainty Butterfly Jewelry Gifts-Purple
Caiyao$6.9654 rev
Kendra Scott Softball Gold-Plated Short Pendant Necklace Fashion Jewelry for Women Chartreuse Magnesite With Red Enamel
Kendra Scott$55.65283 rev
Trending
90-day click momentumKendra Scott Softball Gold-Plated Short Pendant Necklace Fashion Jewelry for Women Chartreuse Magnesite With Red Enamel
Kendra Scott$55.654.7★
FIASASO 8 Pcs Belly Button Ring Dangle Hypoallergenic Surgical Stainless Steel Belly Rings for Women CZ Heart Butterfly Bow Flower Navel Piercing Jewelry Dangly Curved Navel Ring 14G 10mm 14k gold plated
FIASASO$10.964.5★
Vesitim Butterfly Necklaces for Women Sterling Silver Infinity Heart Pendant Created Amethyst Jewelry Gift
Vesitim$69.224.6★
Vesitim Butterfly Necklaces for Women Sterling Silver Infinity Heart Pendant Created Sapphire Jewelry Gift
Vesitim$66.844.6★
Freesloth Butterfly Necklaces for Women 925 Sterling Silver Butterfly Jewelry Mothers Day Gifts Abalone Shell Pendant Birthday Christmas Gifts for Wife
Freesloth$40.554.5★
What buyers say about butterfly necklace
What buyers praise and complain about, mined from review topics.What buyers love
“Very well made”
“Beautiful colors”
“Worth it”
“Looks just like the picture”
“Beautiful necklace”
“Fits perfect”
“though it looked beautiful”
“Birthday gift”
“They are good quality and durable”
“The EleQueen Womens Austrian Crystal Butterfly Flower Necklace sparkles so nicely”
What buyers complain about
“Broke almost immediately”
“much bigger than I thought”
“Very cheaply made”
“The picture does not do it justice”
“The chain came a bit tangled”
“Dont keep them in humidity”
“the fragile crisped had broken”
“Made my piercing irritated”
“Looks expensive”
“More bulky”
Top return reasons
Common questions
- Is butterfly necklace profitable to sell on Amazon United States?
- The niche generates $434K/yr across 50 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +15.8%. Flapen's verdict: Worth a look (63/100).
- How competitive is the butterfly necklace niche?
- 40 brands and 52 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 37% of demand.
- What do buyers complain about in butterfly necklace?
- Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 2.0%.
- When does demand for butterfly necklace peak?
- Demand peaks in Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the butterfly necklace niche?
- Listings span $6.63–$69.22; the average listing price is $23.45 (sweet spot $15–$100). The average incumbent carries 1,232 reviews — the moat a new listing must climb.