Butterfly Necklace

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $434K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

+15.8%

Conversion, latest week

1.8%

Market size, estimated

$434Ka year

Peak month

December2.0× the quietest month

Top search term

butterfly necklace437K searches a year

Listings sell for $23.45 on average, from $6.63 to $69.22. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $23.45 that is $2K to $6K a year per listing.

Average price

$23.45inside the $15 to $100 sweet spot

Price range

$6.63–$69.22

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

$2K–$6K

Returns

2.0%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #1,438 within Pendant Necklaces. It carries 1,232 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

100%

Out of stock, average day

2.9%

Average rank

#1,438in Pendant Necklaces

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

1,232per listing

Listings tracked

50

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

33 months