Butterfly Headband

Shoppers searched for this 210K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +26.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.

Searches, last 12 months

210K

Growth, 90 days vs prior 90

+26.6%

Conversion, latest week

2.4%

Market size, estimated

$64Ka year

Peak month

October11.4× the quietest month

Top search term

butterfly headband101K searches a year

Listings sell for $12.54 on average, from $5.75 to $30.29. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $12.54 that is $0 to $1K a year per listing.

Average price

$12.54under the $15 to $100 sweet spot

Price range

$5.75–$30.29

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

4.1%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #2,511 within Special Occasion Accessories. It carries 270 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

100%

Out of stock, average day

6.4%

Average rank

#2,511in Special Occasion Accessories

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

270per listing

Listings tracked

93

13 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

13

Successful launches

1Amazon's first-year sales bar

Average brand age

32 months