Butterfly Earrings

Shoppers searched for this 903K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $304K a year.

Searches, last 12 months

903K

Growth, 90 days vs prior 90

+8.0%

Conversion, latest week

2.7%

Market size, estimated

$304Ka year

Peak month

December1.5× the quietest month

Top search term

butterfly earrings425K searches a year

Listings sell for $12.37 on average, from $5.52 to $32.02. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 0 to 100 of them. At $12.37 that is $0 to $1K a year per listing.

Average price

$12.37under the $15 to $100 sweet spot

Price range

$5.52–$32.02

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

3.4%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #2,725 within Earrings. It carries 873 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

100%

Out of stock, average day

3.3%

Average rank

#2,725in Earrings

Average rating

4.42 starsAmazon United States average 4.42 stars

Average reviews

873per listing

Listings tracked

78

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

32 months