butterfly earrings
Worth a lookShows no brand lock-in (top 5 brands take 30% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible30%top-5 brand share — no brand owns this niche
Competition
Great27%top-5 click share — an open shelf
Review moat
Good873.33avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.52–$32.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$12.37avg listing price — sweet spot $15–$100
Market size
Good$304K$304K/yr · 903K searches
Returns
Okay3.4%return rate — above 5% kills the launch gate
Growth
Okay+8.0%90-day search growth — must beat 0% to launch
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, butterfly earrings is a $304K/yr Amazon United States market (903K searches/yr). The top 5 brands hold 30% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
butterfly earrings market data
- Units sold / yr
- 15K–20K
- avg 0–100/product
- Revenue / yr
- $186K–$247K
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #2,725
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 77%
- Out of stock
- 3.3%
- Avg brand age
- 32 months
- Avg seller age
- 167 days
Competition & brand share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
64 falling
Sellers
72
Top-5 brand share
30%
Top 20: 64%
Top-5 click share
27%
Top 20: 56%
Open market
66%
- wsycoo8%
- Betsey Johnson7%
- MODRSA6%
- PAVOI5%
- Parmuz4%
- INENIMARTJ4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top butterfly earrings search terms
- butterfly earrings425K/yr
- butterfly earrings for women144K/yr
- gold butterfly earrings44K/yr
- silver butterfly earrings44K/yr
- butterfly hoop earrings19K/yr
- butterfly stud earrings18K/yr
- purple butterfly earrings37K/yr
- butterfly dangle earrings17K/yr
- butterfly earrings dangle15K/yr
- sterling silver butterfly earrings17K/yr
Top butterfly earrings products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Butterfly Earrings for Women Vintage Gothic Glass Cameo Earrings Purple Butterfly Dangle Earring Purple Drop Earring Gothic Jewelry for Women Halloween Costume Accessories
wsycoo$8.114.4★13 rev
Betsey Johnson Womens Butterfly Drop Earrings
Betsey Johnson$21.404.5★1,371 rev
MODRSA Gold Cartilage Earring for Women Hypoallergenic Flat Back Earrings Threadless Helix Earring Tragus Studs 6mm Gold Cartilage Jewelry Flatback Surgical Steel Earrings Butterfly for Women
MODRSA$9.764.1★41 rev
Parmuz 925 Sterling Silver Butterfly Huggies Hoop Earrings for Woman
Parmuz$12.554.1★176 rev
Purple Butterfly Earrings for Women Sparkle Crystal Tassel Purple Earring for Singer Fans Costume Outfits
PUBBCIA$9.704.5★443 rev
Newest
by launch date
Suplight Butterfly Stud Earrings for Women Alexandrite June Birthstone Hypoallergenic Sterling Silver Earrings Gifts for Birthday 14K Gold Plated Jewelry
Suplight$22.1018 rev
Cycuff 925 Sterling Silver Hoop Earrings Colorful Cubic Zirconia Jewelry Drop Earrings for Women Set Earring Presents for Her
CYCUFF$12.34400 rev
Parmuz 925 Sterling Silver Butterfly Huggies Hoop Earrings for Woman
Parmuz$12.55176 rev
VRIUA Hypoallergenic Flat Back Earrings for Women - 14K Gold Plated Small Butterfly Flat Back Stud Earrings Cartilage Helix Piercing Jewelry
VRIUA$13.04504 rev
MODRSA Gold Cartilage Earring for Women Hypoallergenic Flat Back Earrings Threadless Helix Earring Tragus Studs 6mm Gold Cartilage Jewelry Flatback Surgical Steel Earrings Butterfly for Women
MODRSA$9.7641 rev
Trending
90-day click momentumSuplight Butterfly Stud Earrings for Women Alexandrite June Birthstone Hypoallergenic Sterling Silver Earrings Gifts for Birthday 14K Gold Plated Jewelry
Suplight$22.104.8★
Betsey Johnson Womens Butterfly Drop Earrings
Betsey Johnson$21.404.5★
FIASASO 3 Pairs 925 Sterling Silver Hypoallergenic Earrings for Women Trendy - 14K Gold Plated Stud Hoop Cartilage Earrings Set Small Earring Stacks for Sensitive Ears Non Tarnish Dainty Silver Earring
FIASASO$9.874.4★
Butterfly Earrings for Women Vintage Gothic Glass Cameo Earrings Purple Butterfly Dangle Earring Purple Drop Earring Gothic Jewelry for Women Halloween Costume Accessories
wsycoo$8.114.4★
Purple Butterfly Tassel Earrings for Women Crystal Rhinestone Drop Earrings Animal Drop Dangle Charm Earrings
Sgoeths$9.534.4★
What buyers say about butterfly earrings
What buyers praise and complain about, mined from review topics.What buyers love
“The quality seems very detailed”
“Perfect fit”
“So adorable matched my green”
“Great value”
“They are comfy”
“love them lite weight”
“Great option for a gift or even just for yourself”
“Cute styles”
“Easy to wear”
“Looks just like the photo”
What buyers complain about
“Extremely small”
“Cheaply made”
“Fall apart quickly”
“if you are allergic to anything”
“But a little too top heavy”
“difficult to wear”
“Didn't look as described”
“Turned color”
“I thought these would be cheap”
“Flimsy”
Top return reasons
Common questions
- Is butterfly earrings profitable to sell on Amazon United States?
- The niche generates $304K/yr across 78 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +8.0%. Flapen's verdict: Worth a look (58/100).
- How competitive is the butterfly earrings niche?
- 64 brands and 72 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 30% of demand.
- What do buyers complain about in butterfly earrings?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 3.4%.
- When does demand for butterfly earrings peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the butterfly earrings niche?
- Listings span $5.52–$32.02; the average listing price is $12.37 (sweet spot $15–$100). The average incumbent carries 873 reviews — the moat a new listing must climb.