Butterfly Dress
MaybeThe top 5 brands take only 31% of clicks. But buyers convert on only 0.3% of searches, so Butterfly Dress is a Maybe.
- Flapen Score
- 50 / 100Top 30% of 16,930 Clothing, Shoes & Jewelry niches · +5 vs the category median of 4550
- Market size
- $45K/yr516K searches / yr
- 90-day growth
- +11.6%search demand this quarter
- Competition
- 21%top-5 click share · 60 brands · 65 sellers
Flapen Score
Butterfly Dress against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Butterfly Dress is stronger. Inside it, weaker.
Market
The Butterfly Dress market on Amazon at a glance
Shoppers on Amazon United States searched for Butterfly Dress 516K times last year and spent an estimated $45K. The top 5 brands take 31% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 516K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.
- Searches, last 12 months
- 516K
- Growth, 90 days vs prior 90
- +11.6%
- Conversion, latest week
- 0.3%
- Market size, estimated
- $45Ka year
- Peak month
- April2.7× the quietest month
- Top search term
- butterfly dress149K searches a year
02 · Price
A sale here is worth $30.12.
Listings sell for $30.12 on average, from $9.57 to $128.18. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $30.12 that is $0 to $3K a year per listing.
- Average price
- $30.12inside the $15 to $100 sweet spot
- Price range
- $9.57–$128.18
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 7.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #22,356 within Dresses. It carries 2,685 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 94%
- Out of stock, average day
- 4.5%
- Average rank
- #22,356in Dresses
- Average rating
- 4.34 starsAmazon United States average 4.42 stars
- Average reviews
- 2,685per listing
- Listings tracked
- 105
04 · Newcomers
4 of last year's 34 launches cleared the first-year sales bar.
34 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 34
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Butterfly Dress products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
sunforyou Kaftan Dresses for Women Plus Size Lightweight Swimsuit Cover up Batwing Sleeve Print Loungewear Beach Robe (9141) Butterfly
- Price
- $19.29
- Rating
- 4.5/5
- Reviews
- 783
- Age
- 3y ago

KECVOT Kaftan Dresses for Women Plus Size Batwing Sleeve Caftans Long Bathing Suit Cover Up Maxi Beach Dress Loungewear
- Price
- $19.15
- Rating
- 4.6/5
- Reviews
- 1,716
- Age
- 2y ago

Tinawusi Plus Kaftan Non-Sheer Cover Up One Size - Colorful Butterfly
- Price
- $16.85
- Rating
- 4.5/5
- Reviews
- 482
- Age
- 2y ago

AlkYutd Womens Retro 1950s Cocktail Dress Bow Tie Neck A Line Butterfly Embroidery Midi Dress-Black-M
- Price
- $36.46
- Rating
- 4.4/5
- Reviews
- 11
- Age
- 1y ago

CHICME Womens Floral Butterfly Print Maxi Dress Quare Neck Spaghetti Strap Shirred Bodice Flowy A Line Boho Vacation Summer Beach Dress-Multicolor-XL
- Price
- $31.15
- Rating
- 4.1/5
- Reviews
- 112
- Age
- 6mo ago
Trending
estimated 90-day click momentum
JW PEI Womens Butterfly Mesh Maxi Dress - Multicolor
- Price
- $128.18
- Rating
- 4.6/5
- Reviews
- 9
- Age
- 11mo ago

Floerns Womens Butterfly Short Sleeve Boho Maxi Dress Sweetheart Neck Vacation A Line Dresses Dusty Pink X-Large
- Price
- $36.10
- Rating
- 3.7/5
- Reviews
- 45
- Age
- 7mo ago

CHICME Floral Printed Prom Dress Tie Ruched Shirred Bandeau Party Dress Slim Fit Ruffle Hem Vacation Dresses Apricot-XL
- Price
- $40.96
- Rating
- 4.2/5
- Reviews
- 443
- Age
- 5mo ago

WOWENY 3/4 Sleeve Dress for Women with Pockets V Neck UPF 50+ Casual Sun Dress Breathable Quick Dry Beach Vacation (Floral Butterflies M)
- Price
- $33.71
- Rating
- 4.6/5
- Reviews
- 491
- Age
- 1y ago

CAZSXIS 3D Butterfly Dress Tulle Prom Dresses Lavender Tulle for Women Spaghetti Straps Formal Evening Gown Sweetheart A-Line Party Dress US4
- Price
- $62.28
- Rating
- 4.2/5
- Reviews
- 103
- Age
- 2y ago
Newest
by launch date
Womens Halter Butterfly Embroidered Tulle Mini Dress A-Line Swing Floral Fairycore Party Wedding Guest Dress (US Alpha Medium Regular Regular Purple)
- Price
- $47.98
- Rating
- 4.7/5
- Reviews
- 14
- Age
- 3mo ago

CHICME Floral Printed Prom Dress Tie Ruched Shirred Bandeau Party Dress Slim Fit Ruffle Hem Vacation Dresses Apricot-XL
- Price
- $40.96
- Rating
- 4.2/5
- Reviews
- 443
- Age
- 5mo ago

CHICME Womens Floral Butterfly Print Maxi Dress Quare Neck Spaghetti Strap Shirred Bodice Flowy A Line Boho Vacation Summer Beach Dress-Multicolor-XL
- Price
- $31.15
- Rating
- 4.1/5
- Reviews
- 112
- Age
- 6mo ago

CHICME Womens Floral Butterfly Print Maxi Dress Quare Neck Spaghetti Strap Shirred Bodice Flowy A Line Boho Vacation Summer Beach Dress-Lighted Blue-L
- Price
- $30.23
- Rating
- 4.1/5
- Reviews
- 112
- Age
- 6mo ago

Floerns Womens Butterfly Short Sleeve Boho Maxi Dress Sweetheart Neck Vacation A Line Dresses Dusty Pink X-Large
- Price
- $36.10
- Rating
- 3.7/5
- Reviews
- 45
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 21% of clicks, no more. An open shelf where new products get seen.
Brands
60 falling
Sellers
65
Est. top-5 brand share
31%
Top 20: 72%
Est. top-5 click share
21%
Top 20: 47%
Open market
64%
- CHICME7%
- Floerns7%
- sunforyou6%
- CAZSXIS5%
- KECVOT5%
- NNJXD5%
Demand
Butterfly Dress search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 2.7×
Search terms
Top Butterfly Dress search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- butterfly dress149K/yr
- butterfly dress for women138K/yr
- butterfly dress for girls63K/yr
- girls butterfly dress24K/yr
- womens butterfly dress17K/yr
- butterfly dresses16K/yr
- butterfly dress women16K/yr
- purple butterfly dress11K/yr
- butterfly dresses for women11K/yr
- butterfly prom dress10K/yr
Reviews and returns
What reviews say buyers love and hate about Butterfly Dress
We read the reviews and the return reasons for every product selling here.
“Runs a little big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Butterfly Dress questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









