butterfly costume for girls
Skip itSoft demand (-34.4% this quarter) — this niche doesn't clear our bar today.
Competition
Great28%top-5 click share — an open shelf
Review moat
Great330.1avg incumbent reviews — the moat a new listing must climb
Avg price
Great$17.67avg listing price — sweet spot $15–$100
Brand share
Great56%top-5 brand share — no brand owns this niche
Price range
Good$6.64–$35.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$119K$119K/yr · 533K searches
Returns
Bad5.8%return rate — above 5% kills the launch gate
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-34.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, butterfly costume for girls is a $119K/yr Amazon United States market (533K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 46/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
butterfly costume for girls market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $106K–$141K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #998
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 20.5%
- Avg brand age
- 35 months
- Avg seller age
- 199 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
24 rising
Sellers
37
Top-5 brand share
56%
Top 20: 98%
Top-5 click share
28%
Top 20: 70%
Open market
38%
- D.Q.Z18%
- iROLEWIN16%
- IROLEHOME10%
- Sunlisky7%
- Seasons5%
- Runkatja5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -34.4% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 54.3×
Top butterfly costume for girls search terms
- butterfly costume for girls253K/yr
- disfraz de mariposa para nia21K/yr
- butterfly costume kids17K/yr
- toddler butterfly costume66K/yr
- kids butterfly costume24K/yr
- girls butterfly costume36K/yr
- butterfly costume toddler39K/yr
- butterfly custom girl5K/yr
- butterfly halloween costumes for kids12K/yr
- butterfly toddler costume13K/yr
Top butterfly costume for girls products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
D.Q.Z Fairy Butterfly-Wings Costumes for Girls Dress Up Clothes Rainbow Tutu Mask Headband Role Play Toys for Girl 3-8 Gift (Rainbow)
D.Q.Z$19.534.8★697 rev
D.Q.Z Double-Sided Fairy Butterfly-Wings Costume for Girls Kids Dress-Up Halloween Costumes Mask Headband as Gifts (Rainbow)
D.Q.Z$19.304.5★234 rev
iROLEWIN Rainbow Fairy Butterfly-Wings-Costume for Toddler Kids Girls Dress-up Cape Mask Headband Boys Halloween Gifts Toys
iROLEWIN$12.634.4★380 rev
Runkatja Butterfly Wings with Tutu Skirt Fairy Dress Up Costume for Girls Double-Side Butterfly Cape Halloween Costumes Set for kids Pretend Play Birthday Party & Festivals (RoseBlue)
Runkatja$20.054.8★40 rev
Lainlight 4 Pcs Butterfly Fairy Costume for Girls Kids Princess Cosplay Costume Set with Wings Tutu Skirt Wand for Girls 3-8 Years Pink
Lainlight$16.694.5★279 rev
Newest
by launch date
HUITEM Fairy Costume for Girls 6 PCS Light up Butterfly Costume with Fairy Wings Jewelry Headband Wand Skirt for Toddler Girls 3-8 Years Halloween Birthday Party Dress up
HUITEM$18.2581 rev
ZZIHAN Butterfly Costume for Toddler Girls 45T Fairy Costume Outfit with Tulle Dress Butterfly Wings & Headband Hair Clips Decor Stickers Ideal for Halloween School Plays & Birthday Gifts
ZZIHAN$20.9222 rev
5PCS Butterfly Costume for Girls Butterfly Wings Kids Skirt Stickers Mask and Bug Antenna Headband for Halloween
Beipegin$17.6319 rev
Runkatja Butterfly Wings with Tutu Skirt Fairy Dress Up Costume for Girls Double-Side Butterfly Cape Halloween Costumes Set for kids Pretend Play Birthday Party & Festivals (RoseBlue)
Runkatja$20.0540 rev
Sunlisky Kids Butterfly Wings Costume for Girls Fairy Wings Dress Up Clothes Set Headband Mask Toddler Butterfly Costume for Halloween Birthday Party Favors Gifts
Sunlisky$15.0843 rev
Trending
90-day click momentumRunkatja Butterfly Wings with Tutu Skirt Fairy Dress Up Costume for Girls Double-Side Butterfly Cape Halloween Costumes Set for kids Pretend Play Birthday Party & Festivals (RoseBlue)
Runkatja$20.054.8★
Niurui Butterfly Costumes for Girls Kids Fairy Butterfly Wings with Skirt Dress Up for Halloween Birthday Party Play Toys GiftPurple green+skirt
Niurui$15.014.4★
ZZIHAN Butterfly Costume for Toddler Girls 45T Fairy Costume Outfit with Tulle Dress Butterfly Wings & Headband Hair Clips Decor Stickers Ideal for Halloween School Plays & Birthday Gifts
ZZIHAN$20.924.8★
iROLEWIN iROLWIN Double Sided Kids-Butterfly-Wings for Toddler-Girls Fairy Dress Up Costume Butterfly Cape Headband Halloween Gifts
iROLEWIN$15.624.6★
Sunlisky Kids Butterfly Wings Costume for Girls Fairy Wings Dress Up for 2026 Graduation School Ceremony Kindergarten Grad Party & Halloween Cosplay
Sunlisky$14.994.5★
What buyers say about butterfly costume for girls
What buyers praise and complain about, mined from review topics.What buyers love
“The mask fits well”
“The quality is fair”
“Fit as advertised”
“The lights and moving wings are a fun concept,”
“Vibrant colors”
“Great value”
“Nice and bright”
“Good material”
“Perfect gift”
“looked really cute on her”
What buyers complain about
“Difficult to assemble”
“Runs very very small”
“Poor quality”
“Broke instantly”
“The wings break too easy”
“Feels like balloon material”
“as it would not light up”
“ITEM ARRIVED USED”
“And the straps are way too long”
“Doesn't work”
Top return reasons
Common questions
- Is butterfly costume for girls profitable to sell on Amazon United States?
- The niche generates $119K/yr across 58 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is -34.4%. Flapen's verdict: Skip it (46/100).
- How competitive is the butterfly costume for girls niche?
- 24 brands and 37 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 56% of demand.
- What do buyers complain about in butterfly costume for girls?
- Top complaints mined from reviews: Assembly/Installation, Size-Overall, Quality-Overall. The return rate is 5.8% — above our launch gate.
- When does demand for butterfly costume for girls peak?
- Demand peaks in Sep–Oct; the busiest month runs 54.3× the quietest.
- What does it cost to enter the butterfly costume for girls niche?
- Listings span $6.64–$35.13; the average listing price is $17.67 (sweet spot $15–$100). The average incumbent carries 330 reviews — the moat a new listing must climb.