butterfly bracelet
Worth a lookShows a sweet-spot price point ($23.12 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$23.12avg listing price — sweet spot $15–$100
Price range
Great$7.01–$86.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great418.36avg incumbent reviews — the moat a new listing must climb
Brand share
Good61%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.6%return rate — above 5% kills the launch gate
Growth
Good+27.4%90-day search growth — must beat 0% to launch
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Okay$114K$114K/yr · 214K searches
According to Flapen's Amazon United States niche tracking, butterfly bracelet is a $114K/yr Amazon United States market (214K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Dec. Verdict: Worth a look — 56/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
butterfly bracelet market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $92K–$116K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #2,554
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 79%
- Out of stock
- 3.1%
- Avg brand age
- 29 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
24 falling
Sellers
28
Top-5 brand share
61%
Top 20: 95%
Top-5 click share
54%
Top 20: 89%
Open market
35%
- MORGAN & PAIGE25%
- MagnetRX12%
- KOHOTA9%
- Bethynas9%
- PANDORA7%
- GUOKE3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +27.4% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 16.1×
Top butterfly bracelet search terms
- butterfly bracelet108K/yr
- butterfly bracelets for women54K/yr
- butterfly bracelets11K/yr
- gold butterfly bracelet9K/yr
- silver butterfly bracelet7K/yr
- sterling silver butterfly bracelet6K/yr
- butterfly bracelet gold6K/yr
- butterfly charm bracelet6K/yr
- butterfly bracelet for girls6K/yr
Top butterfly bracelet products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MORGAN & PAIGE Bronze 18K Yellow Gold Plated Diamond Accent Butterfly Tennis Bracelets for Women Trendy - Charm Womens Bracelets with Diamond Accent S-Link Chain 7.25 inch
MORGAN & PAIGE$35.084.5★393 rev
MagnetRX Magnetic Bracelets for Men - EllipseMAX 5X Strength 5 000 Gauss Magnets - Designed in USA & Patent Pending - Premium Titanium Mens Magnetic Bracelet & Adjustable Length (Black)
MagnetRX$58.394.4★5,851 rev
Bethynas Boho Butterfly Tassel Bracelet with Slave Finger Ring Gypsy Butterfly Pendant Hand Harness Bohemian Ring Hand Chain Bracelet for Women (Silver)
Bethynas$7.603.8★110 rev
KOHOTA Silver Gold Bracelets for Women Trendy 14K Gold Plated Bracelet for Women Non Tarnish Dainty Stackable Clover Flower Heart Butterfly Diamond CZ Charm Station Bracelets Stack Jewelry Gifts
KOHOTA$10.324.4★97 rev
PANDORA Moments Butterfly Clasp Snake Chain Bracelet - Compatible Moments Charms - Sterling Silver & Cubic Zirconia Charm Bracelet for Women - 6.3 - With Gift Box
PANDORA$80.204.4★64 rev
Newest
by launch date
GUOKE Gold Bracelets for Women 14K Gold Plated Adjustable Butterfly Womens Bracelet Dainty Hypoallergenic Jewelry Gift
GUOKE$13.685 rev
Fydesta 18K Gold Plated Adjustable Slider Bracelet (Leaf/Shell/Butterfly) Exquisite Womens Bracelet High-Shine Jewelry Sophisticated Accessory to Enhance Womens Charm (Butterfly Sparkle Bracelet 0)
Fydesta$15.7528 rev
KOHOTA Silver Gold Bracelets for Women Trendy 14K Gold Plated Bracelet for Women Non Tarnish Dainty Stackable Clover Flower Heart Butterfly Diamond CZ Charm Station Bracelets Stack Jewelry Gifts
KOHOTA$10.3297 rev
KOHOTA Silver Gold Bracelets for Women Trendy 14K Gold Plated Bracelet for Women Non Tarnish Dainty Stackable Clover Flower Heart Butterfly Diamond CZ Charm Station Bracelets Stack Jewelry Gifts
KOHOTA$9.8197 rev
18K Gold Plated Stainless Steel Dainty Charms Colorful Crystal Birthstone Bracelet Minimalist Cute Jewelry for Women (8mm Butterfly)
AD Beads$9.5932 rev
Trending
90-day click momentumMagnetRX Magnetic Bracelets for Men - EllipseMAX 5X Strength 5 000 Gauss Magnets - Designed in USA & Patent Pending - Premium Titanium Mens Magnetic Bracelet & Adjustable Length (Black)
MagnetRX$58.394.4★
PANDORA Moments Butterfly Clasp Snake Chain Bracelet - Compatible Moments Charms - Sterling Silver & Cubic Zirconia Charm Bracelet for Women - 6.3 - With Gift Box
PANDORA$80.204.4★
Fydesta 18K Gold Plated Adjustable Slider Bracelet (Leaf/Shell/Butterfly) Exquisite Womens Bracelet High-Shine Jewelry Sophisticated Accessory to Enhance Womens Charm (Butterfly Sparkle Bracelet 0)
Fydesta$15.754.9★
GUOKE Gold Bracelets for Women 14K Gold Plated Adjustable Butterfly Womens Bracelet Dainty Hypoallergenic Jewelry Gift
GUOKE$13.683.5★
PANDORA Moments Butterfly Clasp Snake Chain Bracelet - Compatible Moments Charms - Gift for Her - Sterling Silver with Cubic Zirconia - with Gift Box - 6.7
PANDORA$86.714.4★
What buyers say about butterfly bracelet
What buyers praise and complain about, mined from review topics.What buyers love
“The quality makes this bracelet a good value for the price”
“Very cute and I love the color”
“It is very well constructed”
“Great gift for my granddaughter”
“fits perfectly”
“As advertised”
“Easy to adjust”
“Looks nice & sparkles when the light hits it”
“the value is worth the money”
“comfortable”
What buyers complain about
“Broke within about 2 weeks”
“Cheap, not happy with it”
“It turns brown”
“Doesn't seem to work”
“One thing to know is that the butterfly charms are very small”
“Not real silver”
“Cheap”
“The clasp is a tough one to open”
“False advertisement”
“which you can barely see”
Top return reasons
Common questions
- Is butterfly bracelet profitable to sell on Amazon United States?
- The niche generates $114K/yr across 28 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is +27.4%. Flapen's verdict: Worth a look (56/100).
- How competitive is the butterfly bracelet niche?
- 24 brands and 28 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in butterfly bracelet?
- Top complaints mined from reviews: Durability, Quality-Overall, Color. The return rate is 2.6%.
- When does demand for butterfly bracelet peak?
- Demand peaks in Dec; the busiest month runs 16.1× the quietest.
- What does it cost to enter the butterfly bracelet niche?
- Listings span $7.01–$86.71; the average listing price is $23.12 (sweet spot $15–$100). The average incumbent carries 418 reviews — the moat a new listing must climb.