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Butterfly Bracelet

Maybe

Products sell for $23.12 on average, inside the sweet spot. But shoppers spend an estimated $114K a year here, so Butterfly Bracelet is a Maybe.

Flapen Score
56
56 / 100
Top 12% of 16,930 Clothing, Shoes & Jewelry niches · +11 vs the category median of 45
Market size
$114K/yr214K searches / yr
90-day growth
+27.4%search demand this quarter
Competition
54%top-5 click share · 24 brands · 28 sellers

Flapen Score

Butterfly Bracelet against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Butterfly Bracelet is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Butterfly Bracelet market on Amazon at a glance

Shoppers on Amazon United States searched for Butterfly Bracelet 214K times last year and spent an estimated $114K. The top 5 brands take 61% of clicks. Demand peaks in Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 214K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +27.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $114K a year.

Searches, last 12 months
214K
Growth, 90 days vs prior 90
+27.4%
Conversion, latest week
2.3%
Market size, estimated
$114Ka year
Peak month
December16.1× the quietest month
Top search term
butterfly bracelet108K searches a year

02 · Price

A sale here is worth $23.12.

Listings sell for $23.12 on average, from $7.01 to $86.71. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $23.12 that is $0 to $2K a year per listing.

Average price
$23.12inside the $15 to $100 sweet spot
Price range
$7.01–$86.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #2,554 within Bracelets. It carries 418 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
3.1%
Average rank
#2,554in Bracelets
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
418per listing
Listings tracked
28

04 · Newcomers

1 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Butterfly Bracelet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 falling

Sellers

28

Top-5 brand share

61%

Top 20: 95%

Top-5 click share

54%

Top 20: 89%

Open market

35%

  • Brand 125%
  • Brand 212%
  • Brand 39%
  • Brand 49%
  • Brand 57%
  • Brand 63%

Demand

Butterfly Bracelet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 16.1×

Search terms

Top Butterfly Bracelet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • butterfly bracelet108K/yr
  • butterfly bracelets for women54K/yr
  • butterfly bracelets11K/yr
  • gold butterfly bracelet9K/yr
  • silver butterfly bracelet7K/yr
  • sterling silver butterfly bracelet6K/yr
  • butterfly bracelet gold6K/yr
  • butterfly charm bracelet6K/yr
  • butterfly bracelet for girls6K/yr

Reviews and returns

What reviews say buyers love and hate about Butterfly Bracelet

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Durability”
2.6%of orders come back
“Broke within about 2 weeks”
A buyer, on “Durability”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Butterfly Bracelet questions

Answered from the same tracked data.