butter yellow top
Skip itSoft demand (-44.7% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible7%top-5 click share — an open shelf
Brand share
Great42%top-5 brand share — no brand owns this niche
Avg price
Great$15.62avg listing price — sweet spot $15–$100
Price range
Good$5.98–$37.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$219K$219K/yr · 2.1M searches
Review moat
Bad4,374.64avg incumbent reviews — the moat a new listing must climb
Returns
Bad8.6%return rate — above 5% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-44.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, butter yellow top is a $219K/yr Amazon United States market (2.1M searches/yr). The top 5 brands hold 42% of demand. Verdict: Skip it — 48/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
butter yellow top market data
- Units sold / yr
- 10K–13K
- avg 0–100/product
- Revenue / yr
- $156K–$195K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #757
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 0.5%
- Avg brand age
- 33 months
- Avg seller age
- 161 days
Competition & brand share
Clicks spread well past the top 5 (7% combined) — an open shelf where new products get seen.Brands
107 rising
Sellers
119
Top-5 brand share
42%
Top 20: 74%
Top-5 click share
7%
Top 20: 19%
Open market
63%
- Trendy Queen11%
- PRETTYGARDEN7%
- Amazon Essentials5%
- ANRABESS5%
- ForeFair5%
- ZESICA4%
Demand
Weekly Amazon search volume, last 51 weeks — -44.7% search growth over the last 90 days.Top butter yellow top search terms
- green top786K/yr
- maroon top177K/yr
- black short sleeve top120K/yr
- green tops238K/yr
- cream blouse96K/yr
- cute black top80K/yr
- church tops57K/yr
- black dressy top71K/yr
- black fitted top53K/yr
- black dress top56K/yr
Top butter yellow top products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Trendy Queen Womens Short Sleeve T Shirts - Buttery Soft Summer Crop Tops Slim Fit Y2k Basic Tees for Workout Black S
Trendy Queen$9.764.5★6,336 rev
ZESICA Womens Summer Asymmetrical T Shirts Ruched Fitted Y2K Going Out Tops 2026 Spring Fashion Outfits Casual Work Blouse Black M
ZESICA$14.274.5★394 rev
TNNZEET Black Shirt Womens - Slim Fit Short Sleeve Crop Top Crew Neck Casual Basic Tees Spring Summer Fashion Outfits 2026
TNNZEET$6.654.5★271 rev
Trendy Queen Womens Fitted Short Sleeve Shirt Buttery Soft Top Stretchy Tee
Trendy Queen$9.494.5★5,018 rev
PRETTYGARDEN Sleeveless Tops for Women 2026 Summer Ribbed Tank Top Fitted Shirts Basic Tees Cute Spring Going Out Y2k Clothes (Green Medium)
PRETTYGARDEN$17.594.4★925 rev
Newest
by launch datePRETTYGARDEN Sleeveless Tops for Women 2026 Summer Ribbed Tank Top Fitted Shirts Basic Tees Cute Spring Going Out Y2k Clothes (Green Medium)
PRETTYGARDEN$17.59925 rev
Avidlove Black Going Out Tops for Women Boat Neck Seamless Double Lined Cute Tank Basic Fitted Summer Outfits
Avidlove$22.6969 rev
TNNZEET Black Shirt Womens - Slim Fit Short Sleeve Crop Top Crew Neck Casual Basic Tees Spring Summer Fashion Outfits 2026
TNNZEET$6.65271 rev
ZESICA Womens Summer Asymmetrical T Shirts Ruched Fitted Y2K Going Out Tops 2026 Spring Fashion Outfits Casual Work Blouse Black M
ZESICA$14.27394 rev
ZESICA Womens 2026 Summer Off Shoulder Tops Going Out Sexy Y2k Shirts Spring Fashion Cap Sleeve Ruched Asymmetrical Blouses Black M
ZESICA$19.27556 rev
Trending
90-day click momentumPRETTYGARDEN Sleeveless Tops for Women 2026 Summer Ribbed Tank Top Fitted Shirts Basic Tees Cute Spring Going Out Y2k Clothes (Green Medium)
PRETTYGARDEN$17.594.4★
CHICME Women Built-in Bra Tank Tops Sleeveless Casual Shirts Racerback Ribbed Fitted Tank Tops (US Alpha Medium Regular Regular Army Green)
CHICME$18.334.0★
SOLY HUX Womens Peplum Halter Crop Tops Y2K Drawstring Tie Ruched Dressy Casual Spaghetti Strap Cami Top Mint Green Small
SOLY HUX$19.354.2★
PRETTYGARDEN Womens Long Sleeve Shirts 2026 Spring Crop Going Out Tops Casual Boat Neck Bell Sleeve Ribbed Ruched Y2K Clothes (Light Green Medium)
PRETTYGARDEN$13.194.3★
Avidlove Black Going Out Tops for Women Boat Neck Seamless Double Lined Cute Tank Basic Fitted Summer Outfits
Avidlove$22.694.2★
What buyers say about butter yellow top
What buyers praise and complain about, mined from review topics.What buyers love
“fits as expected”
“Comfortable too”
“Great quality and exactly as described”
“Buttery Smooth”
“Color is accurate”
“Comfortable material”
“Flattering style”
“Great deal”
“Stretchy and soft”
“Exactly as pictured”
What buyers complain about
“to short”
“Material is very itchy”
“Not well made”
“Color was off”
“Arrived with a chemical smell”
“thicker than expected”
“Bad seams”
“was pretty see through in white”
“looks nothing like the picture”
“Too short”
Top return reasons
Common questions
- Is butter yellow top profitable to sell on Amazon United States?
- The niche generates $219K/yr across 436 tracked products. 72 of 161 products launched in the last 360 days are still selling. 90-day search growth is -44.7%. Flapen's verdict: Skip it (48/100).
- How competitive is the butter yellow top niche?
- 107 brands and 119 sellers compete. The top 5 products take 7% of clicks and top 5 brands hold 42% of demand.
- What do buyers complain about in butter yellow top?
- Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 8.6% — above our launch gate.
- What does it cost to enter the butter yellow top niche?
- Listings span $5.98–$37.40; the average listing price is $15.62 (sweet spot $15–$100). The average incumbent carries 4,375 reviews — the moat a new listing must climb.