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Butt Pads

Maybe

The top 5 products take only 13% of clicks. But an estimated 11.4% of orders come back, so Butt Pads is a Maybe.

Flapen Score
58
58 / 100
Top 8% of 16,930 Clothing, Shoes & Jewelry niches · +13 vs the category median of 45
Market size
$418K/yr1.7M searches / yr
90-day growth
-0.4%search demand this quarter
Competition
13%top-5 click share · 66 brands · 82 sellers

Flapen Score

Butt Pads against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Butt Pads is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Butt Pads market on Amazon at a glance

Shoppers on Amazon United States searched for Butt Pads 1.7M times last year and spent an estimated $418K. The top 5 brands take 43% of clicks. Demand peaks in Oct. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $418K a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
-0.4%
Conversion, latest week
0.9%
Market size, estimated
$418Ka year
Peak month
October3.3× the quietest month
Top search term
butt pads404K searches a year

02 · Price

A sale here is worth $28.19.

Listings sell for $28.19 on average, from $7.87 to $77.63. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 0 to 100 of them. At $28.19 that is $0 to $3K a year per listing.

Average price
$28.19inside the $15 to $100 sweet spot
Price range
$7.87–$77.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
11.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #228 within Lingerie. It carries 1,560 reviews at 3.95 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
99%
Out of stock, average day
4.6%
Average rank
#228in Lingerie
Average rating
3.95 starsAmazon United States average 4.42 stars
Average reviews
1,560per listing
Listings tracked
186

04 · Newcomers

5 of last year's 78 launches cleared the first-year sales bar.

78 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
78
Successful launches
5Amazon's first-year sales bar
Average brand age
40 months

Products

Top Butt Pads products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 13% of clicks. An open shelf where new products get seen.

Brands

66 falling

Sellers

82

Top-5 brand share

43%

Top 20: 80%

Top-5 click share

13%

Top 20: 35%

Open market

53%

  • Brand 122%
  • Brand 26%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Butt Pads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 3.3×

Search terms

Top Butt Pads search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • butt pads404K/yr
  • padded underwear for women282K/yr
  • fake butt143K/yr
  • butt pads shapewear75K/yr
  • butt pads for bigger butt120K/yr
  • padded underwear68K/yr
  • silicone butt pads65K/yr
  • butt pad68K/yr
  • butt enhancer underwear women52K/yr
  • padded shapewear47K/yr

Reviews and returns

What reviews say buyers love and hate about Butt Pads

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Size-Overall”
24%of negative reviews mention “Size-Overall”
11.4%of orders come back
“Runs huge”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Butt Pads questions

Answered from the same tracked data.