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Bustle

Fail

An estimated 16.4% of orders come back, so Bustle is a Fail.

Flapen Score
39
39 / 100
Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 45
Market size
$13K/yr147K searches / yr
90-day growth
-9.6%search demand this quarter
Competition
46%top-5 click share · 14 brands · 86 sellers

Flapen Score

Bustle against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Bustle is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bustle market on Amazon at a glance

Shoppers on Amazon United States searched for Bustle 147K times last year and spent an estimated $13K. The top 5 brands take 84% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 147K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13K a year.

Searches, last 12 months
147K
Growth, 90 days vs prior 90
-9.6%
Conversion, latest week
0.4%
Market size, estimated
$13Ka year
Top search term
bustle48K searches a year

02 · Price

A sale here is worth $24.56.

Listings sell for $24.56 on average, from $13.51 to $40.77. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $24.56 that is $0 to $2K a year per listing.

Average price
$24.56inside the $15 to $100 sweet spot
Price range
$13.51–$40.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
16.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #9,269 within Bottoms. It carries 458 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
3.7%
Average rank
#9,269in Bottoms
Average rating
4.21 starsAmazon United States average 4.42 stars
Average reviews
458per listing
Listings tracked
31

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Bustle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

86

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

46%

Top 20: 86%

Open market

13%

  • Brand 143%
  • Brand 221%
  • Brand 311%
  • Brand 46%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (8 brands, 13%)

Demand

Bustle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.9× · 8 of 12 months tracked

Search terms

Top Bustle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bustle48K/yr
  • bustle skirt57K/yr
  • bustle dress13K/yr
  • dress bustle3K/yr
  • bustle petticoat9K/yr
  • victorian bustle skirt7K/yr
  • black bustle skirt5K/yr
  • victorian bustle5K/yr

Reviews and returns

What reviews say buyers love and hate about Bustle

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Advertised Vs Actual Product”
24%of negative reviews mention “Quality-Overall”
16.4%of orders come back
“cheap and not worth buying”
A buyer, on “Quality-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Bustle questions

Answered from the same tracked data.