burts bees sleep sack
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$25.50avg listing price — sweet spot $15–$100
Price range
Great$11.34–$53.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.3%return rate — above 5% kills the launch gate
Market size
Okay$154K$154K/yr · 393K searches
Growth
Bad-4.9%90-day search growth — must beat 0% to launch
Review moat
Bad7,096.95avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, burts bees sleep sack is a $154K/yr Amazon United States market (393K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 36/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
burts bees sleep sack market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $128K–$153K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #14
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 97%
- Out of stock
- 2.2%
- Avg brand age
- 45 months
- Avg seller age
- 146 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
16
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
51%
Top 20: 84%
Open market
3%
- Burt's Bees Baby58%
- KeaBabies26%
- HALO5%
- Okayinn3%
- KYTE BABY3%
- FIEMOL2%
- Open — no brand owns it (3 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top burts bees sleep sack search terms
- burts bees sleep sack307K/yr
- sleep sack burts bees14K/yr
- burts bee sleep sack15K/yr
- burts bees wearable blanket13K/yr
- burts bees baby sleep sack8K/yr
- burts bees sleep sack xl8K/yr
- burts bees sleep sack 1.0 tog5K/yr
- burts bees beekeeper sleep sack4K/yr
- burts bees sleep sacks3K/yr
- burts bees sleepsack3K/yr
Top burts bees sleep sack products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
2-Pack Baby Sleep Sacks Zipper Wearable Blanket - 100% Organic Cotton 0.5TOG Soft Lightweight Toddler Sleeping Sack 6-12 months Easy to Wear Newborn Swaddles Sleepsack (BumbleBear M)
KeaBabies$25.444.7★278 rev
2-Pack Organic Baby Sleep Sacks 100% Cotton - Soft & Breathable 0.5TOG Baby Wearable Blanket Toddler Sleeping Sack 6-18 Months Easy to Wear Swaddles for Newborns Infants (Butterflies M)
KeaBabies$25.394.6★1,007 rev
Burts Bees Baby Beekeeper Wearable Blanket Winter Organic Cotton Swaddle 0.5 or 1.5 TOG Baby Infant Wearable Blanket & Essentials Shower Gift
Burt's Bees Baby$16.464.7★31,120 rev
Burts Bees Baby Beekeeper Wearable Blanket Winter Organic Cotton Swaddle 0.5 or 1.5 TOG Baby Infant Wearable Blanket & Essentials Shower Gift
Burt's Bees Baby$18.324.7★31,120 rev
Burts Bees Baby Unisex Beekeeper Blanket 100% Organic Cotton Swaddle Transition Sleeping Bag Wearable Rugby Stripe Heather Grey Medium US
Burt's Bees Baby$11.344.7★31,120 rev
Newest
by launch date
Burts Bees Baby Organic Cotton Footed Pajamas for Boys Zipper PJ Sleeper Snug Fit Sleepwear with Non-Slip Bee Grips
Burt's Bees Baby$13.8613,705 rev
2-Pack Organic Baby Sleep Sacks 100% Cotton - Soft & Breathable 0.5TOG Baby Wearable Blanket Toddler Sleeping Sack 6-18 Months Easy to Wear Swaddles for Newborns Infants (Bunnies M)
KeaBabies$25.741,007 rev
Burts Bees Baby Organic Beekeeper Infant Wearable Blanket Unisex Swaddle Lightweight 0.5 TOG or Medium Weight 1.5 TOG
Burt's Bees Baby$25.14294 rev
Burts Bees Baby Organic Beekeeper Infant Wearable Blanket Unisex Swaddle Lightweight 0.5 TOG or Medium Weight 1.5 TOG
Burt's Bees Baby$24.78147 rev
Burts Bees Baby Organic Beekeeper Infant Wearable Blanket Unisex Swaddle Lightweight 0.5 TOG or Medium Weight 1.5 TOG
Burt's Bees Baby$26.40294 rev
Trending
90-day click momentumBurts Bees Baby Organic Cotton Footed Pajamas for Boys Zipper PJ Sleeper Snug Fit Sleepwear with Non-Slip Bee Grips
Burt's Bees Baby$13.864.7★
BubblePanda Rayon Made from Bamboo Sleep Sack 6-12 Months 0.5 Tog Soft Lightweight Toddler Sleep Sack for Babies 2-Way Zipper Wearable Blanket Baby 6 Months
Okayinn$26.144.6★
2-Pack Organic Baby Sleep Sacks 100% Cotton - Soft & Breathable 0.5TOG Baby Wearable Blanket Toddler Sleeping Sack 6-18 Months Easy to Wear Swaddles for Newborns Infants (Bunnies M)
KeaBabies$25.744.6★
2-Pack Baby Sleep Sacks Zipper Wearable Blanket - 100% Organic Cotton 0.5TOG Soft Lightweight Toddler Sleeping Sack 12-24 months Easy to Wear Newborn Swaddles Sleepsack (BumbleBear L)
KeaBabies$26.694.7★
Burts Bees Baby Organic Beekeeper Infant Wearable Blanket Unisex Swaddle Lightweight 0.5 TOG or Medium Weight 1.5 TOG
Burt's Bees Baby$25.494.7★
What buyers say about burts bees sleep sack
What buyers praise and complain about, mined from review topics.What buyers love
“Soft Fabric”
“Excellent quality”
“I have loved this sleep suit”
“Great price”
“Amazingly soft and comfortable”
“The sizing is accurate”
“not too light or too heavy”
“it looks very comfortable and breathable”
“It keeps my girl warm”
“Double zipper is very smooth”
What buyers complain about
“its super long”
“the zipper broke”
“broken after 2 months”
“Looks faded which gives impression of being overused”
“material was poor quality/thin/no warmth would be good for summer only”
“Only downfall is it must be cheap material because it started pilling after less than 3 washes”
“received used”
“I do not recommend anything that shrinks so much in the wash”
“bunches at the neck”
“Not Worth the Price, Runs Large”
Top return reasons
Common questions
- Is burts bees sleep sack profitable to sell on Amazon United States?
- The niche generates $154K/yr across 37 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.9%. Flapen's verdict: Skip it (36/100).
- How competitive is the burts bees sleep sack niche?
- 9 brands and 16 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in burts bees sleep sack?
- Top complaints mined from reviews: Size-Overall, Zipper Quality, Durability. The return rate is 4.3%.
- When does demand for burts bees sleep sack peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the burts bees sleep sack niche?
- Listings span $11.34–$53.82; the average listing price is $25.50 (sweet spot $15–$100). The average incumbent carries 7,097 reviews — the moat a new listing must climb.