burts bees christmas pajamas
Skip itSoft demand (-97.7% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible12%top-5 click share — an open shelf
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Avg price
Great$18.88avg listing price — sweet spot $15–$100
Price range
Great$9.47–$120.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.2%return rate — above 5% kills the launch gate
Review moat
Okay2,764.18avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$21K$21K/yr · 574K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-97.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, burts bees christmas pajamas is a $21K/yr Amazon United States market (574K searches/yr). The top 5 brands hold 35% of demand. Demand peaks in Mar–Apr. Verdict: Skip it — 42/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
burts bees christmas pajamas market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $76K–$94K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #9,358
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 83%
- Out of stock
- 11.1%
- Avg brand age
- 32 months
- Avg seller age
- 177 days
Competition & brand share
Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.Brands
76 rising
Sellers
77
Top-5 brand share
35%
Top 20: 71%
Top-5 click share
12%
Top 20: 35%
Open market
61%
- Hupohoi17%
- The Children's Place5%
- Ekouaer5%
- Vopmocld4%
- VAENAIT BABY4%
- little planet by carter's3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -97.7% search growth over the last 90 days.Peak months: Mar, Apr · busiest ÷ quietest = 158.5×
Top burts bees christmas pajamas search terms
- bunny pajamas26K/yr
- easter pajamas127K/yr
- bunny pajamas for girls13K/yr
- easter pajamas women29K/yr
- easter pajamas toddler58K/yr
- easter pajamas for kids41K/yr
- easter pjs37K/yr
- easter pjs women14K/yr
- toddler easter pajamas30K/yr
- boys easter pajamas38K/yr
Top burts bees christmas pajamas products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ELUNORUS Womens Soft Silky Satin Pajamas Set Button Down Cooling Loungewear 2 Pcs Sleep Short Pajamas for Mom and Grandma Rabbit Large
ELUNORUS$32.054.2★7 rev
Hupohoi Unisex Kids Boys and Girls Pajama Sets Summer Short Sleeve With Shorts Sleepwear Silky Button Down Loungewear 2pcs-Pink Bunny 12
Hupohoi$14.094.6★518 rev
Hupohoi Big Girls Button Down Pajama Set 3pcs Short Sleeve Long Pants with Shorts Crepe Wrinkled Fabric Sleepwear Cute Patterns Nighty Rabbit 10
Hupohoi$19.354.4★605 rev
AILMQYJL Snug Fit Unisex Adult Onesie Pajamas Flannel Rabbit Cosplay One Piece Halloween Costume hooded Sleepwear Homewear
AILMQYJL$24.344.6★152 rev
Hupohoi Unisex Girls Boys Kids Pajama Sets Button Down Satin Sleepwear Nighty 3PCS Silky Lounge Sets Nightwear Short Sleeve Long Pants 3pcs-Pink Bunny 10
Hupohoi$18.324.4★912 rev
Newest
by launch date
Ekouaer Womens Pajama Sets 2 Piece Sexy Lingerie Sleepwear with Pockets Lightweight Lace Cami Shorts Adjustable Straps Pjs
Ekouaer$16.9768 rev
Vopmocld Big Kids Unisex Pjs Set Girls Boys Silk Pajama Sets Satin Clasic Sleepwear Summer 2 Pieces Button Down Nighty Bow Bunny 8
Vopmocld$15.58750 rev
little planet by carters Girl 2-piece Pajamas made with Organic Cotton Pink Bunnies 4T
little planet by carter's$12.93838 rev
little planet by carters Girl 2-piece Pajamas made with Organic Cotton Pink Bunnies 3T
little planet by carter's$12.97838 rev
Hupohoi Kids Pajama Sets 3pcs Cartoon Sleepwear Chest Pocket Short Sleeve Top with Shorts Pants Nighty Pjs 6 to 18 Years Bowknot Bunny 14
Hupohoi$20.9236 rev
Trending
90-day click momentumEkouaer Womens Pajama Sets 2 Piece Sexy Lingerie Sleepwear with Pockets Lightweight Lace Cami Shorts Adjustable Straps Pjs
Ekouaer$16.974.5★
Vopmocld Big Kids Unisex Pjs Set Girls Boys Silk Pajama Sets Satin Clasic Sleepwear Summer 2 Pieces Button Down Nighty Bow Bunny 8
Vopmocld$15.584.6★
ELUNORUS Womens Soft Silky Satin Pajamas Set Button Down Cooling Loungewear 2 Pcs Sleep Short Pajamas for Mom and Grandma Rabbit Large
ELUNORUS$32.054.2★
Hupohoi Kids Pajama Sets 3pcs Cartoon Sleepwear Chest Pocket Short Sleeve Top with Shorts Pants Nighty Pjs 6 to 18 Years Bowknot Bunny 14
Hupohoi$20.924.7★
Owlivia 100% Organic Cotton Baby Long Sleeve Pajama Sets Toddler Boy Girl 2-Piece Sleepwear(7-8 Years Pink Rabbit)
Owlivia$17.074.8★
What buyers say about burts bees christmas pajamas
What buyers praise and complain about, mined from review topics.What buyers love
“Very Comfy”
“Soft as butter”
“Size is accurate”
“Quality & colors are cute”
“Great price”
“It's very warm, and it's cute”
“Soft material”
“colors that are great”
“The fabric is lightweight”
“Washes well without issues”
What buyers complain about
“Very small”
“The material feels cheap”
“But after I washed it about two times it wasn't as soft anymore”
“I can't wear them”
“Very misleading”
“Runs big and see through”
“the pockets make your hips look super wide”
“The waist is too tight”
“Thin”
“the quality was a bit disappointing”
Top return reasons
Common questions
- Is burts bees christmas pajamas profitable to sell on Amazon United States?
- The niche generates $21K/yr across 174 tracked products. 5 of 86 products launched in the last 360 days are still selling. 90-day search growth is -97.7%. Flapen's verdict: Skip it (42/100).
- How competitive is the burts bees christmas pajamas niche?
- 76 brands and 77 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 35% of demand.
- What do buyers complain about in burts bees christmas pajamas?
- Top complaints mined from reviews: Size-Overall, Material Quality, Soft Feel. The return rate is 3.2%.
- When does demand for burts bees christmas pajamas peak?
- Demand peaks in Mar–Apr; the busiest month runs 158.5× the quietest.
- What does it cost to enter the burts bees christmas pajamas niche?
- Listings span $9.47–$120.00; the average listing price is $18.88 (sweet spot $15–$100). The average incumbent carries 2,764 reviews — the moat a new listing must climb.