Burts Bees Christmas Pajamas

Shoppers searched for this 574K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -97.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.

Searches, last 12 months

574K

Growth, 90 days vs prior 90

-97.7%

Conversion, latest week

0.2%

Market size, estimated

$21Ka year

Peak month

March158.5× the quietest month

Top search term

bunny pajamas26K searches a year

Listings sell for $18.88 on average, from $9.47 to $120.00. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $18.88 that is $0 to $2K a year per listing.

Average price

$18.88inside the $15 to $100 sweet spot

Price range

$9.47–$120.00

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

3.2%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #9,358 within Baby Girls. It carries 2,764 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

98%

Out of stock, average day

11.1%

Average rank

#9,358in Baby Girls

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

2,764per listing

Listings tracked

174

86 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

86

Successful launches

5Amazon's first-year sales bar

Average brand age

32 months