burton jacket
Skip itSoft demand (-88.4% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible19%top-5 click share — an open shelf
Review moat
Great195.53avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$183.92avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$16.12–$393.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad93%top-5 brand share — brand-locked demand
Market size
Bad$62K$62K/yr · 241K searches
Returns
Bad10.3%return rate — above 5% kills the launch gate
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-88.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, burton jacket is a $62K/yr Amazon United States market (241K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 30/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
burton jacket market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $46K–$92K
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #4,152
- Page quality
- 0%
- Prime
- 74%
- Sponsored
- 65%
- Out of stock
- 19.3%
- Avg brand age
- 45 months
- Avg seller age
- 168 days
Competition & brand share
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.Brands
17 rising
Sellers
54
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
19%
Top 20: 45%
Open market
6%
- Burton54%
- 68621%
- GSOU SNOW8%
- Volcom6%
- HIGH EXPERIENCE4%
- TYFRV1%
- Open — no brand owns it (11 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -88.4% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 23.6×
Top burton jacket search terms
- burton jacket22K/yr
- burton snowboard jacket49K/yr
- burton jacket men11K/yr
- snowboard hoodie41K/yr
- volcom snowboard jacket24K/yr
- dope snowboard jacket men2K/yr
- waterproof hoodie snowboarding9K/yr
- dc snowboard jacket6K/yr
- snow hoodie12K/yr
- baggy snowboard jacket13K/yr
Top burton jacket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Burton Mens Reserve 2-Layer 3-in-1 Jacket Waterproof Winter Snowboard Jacket with Removable Liner True Black Large
Burton$290.123.1★2 rev
686 Mens Foundation Insulated Jacket - Breathable Thermal Clothing with Hood - Water & Weather Resistant - Sage Colorblock Medium
686$176.344.8★16 rev
Burton Mens Reserve 2-Layer Shell Jacket Waterproof Winter Snowboard Jacket for Layering with Hood & Tech Pockets Gray Cloud/Washed Lavender Medium
Burton$159.494.9★11 rev
Burton Mens Reserve 2-Layer Insulated Jacket Waterproof Winter Snowboard Jacket with Helmet Compatible Hood Light Teal X-Large
Burton$218.044.6★7 rev
Burton Womens Reserve 2-Layer Insulated Jacket Waterproof Winter Snowboard Jacket with Helmet Compatible Hood Summit Taupe Large
Burton$201.293.8★7 rev
Newest
by launch date
HIGH EXPERIENCE Ski Hoodie Snowboard Pullover Jacket Snow Anarok Baggy Waterproof Windproof Insulated for Women Men (US Alpha Medium Regular Regular Light Gray)
HIGH EXPERIENCE$91.0413 rev
686 Mens Foundation Insulated Jacket - Breathable Thermal Clothing with Hood - Water & Weather Resistant - Sage Colorblock Medium
686$176.3416 rev
686 Mens Foundation Insulated Jacket - Breathable Thermal Clothing with Hood - Water & Weather Resistant - Black Medium
686$179.3516 rev
686 Mens Foundation Insulated Jacket - Breathable Thermal Clothing with Hood - Water & Weather Resistant - Sage Colorblock XX-Large
686$172.1416 rev
686 Mens Foundation Insulated Jacket - Breathable Thermal Clothing with Hood - Water & Weather Resistant - Caramel Ripstop Large
686$180.6616 rev
Trending
90-day click momentumBurton Womens Reserve 2-Layer Insulated Jacket Waterproof Winter Snowboard Jacket with Helmet Compatible Hood Summit Taupe Large
Burton$201.293.8★
686 Mens Smarty 3-in-1 Form Jacket - 2-Layer Shell with Removable Inner Thermal Puff - Water & Weather Resistant - Charcoal Colorblock Large
686$252.985.0★
Burton Womens Reserve GORE-TEX 2L Insulated Jacket Prism Pro M
Burton$291.174.6★
Burton Kids Hillslope 2-Layer Insulated Jacket Waterproof Winter Coat with Room to Grow System City Streets/True Black Large
Burton$148.874.7★
Burton Mens Reserve 2-Layer Insulated Jacket Waterproof Winter Snowboard Jacket with Helmet Compatible Hood Light Teal X-Large
Burton$218.044.6★
What buyers say about burton jacket
What buyers praise and complain about, mined from review topics.What buyers love
“Comfortable and warm”
“The quality is top notch light weight and comfortable”
“Fits true to size”
“worth the price”
“pockets are great”
“Very comfortable”
“Great quality, good waterproofing”
“easy to grip necessary items”
“Soft and cozy inside”
“my hands stayed completely dry”
What buyers complain about
“don't do much for warmth”
“those didn't fit”
“peels quickly leaving no waterproof protection”
“Different than expected”
“they did not keep my hands warm this Winter”
“which would have probably been both cheaper”
“These are way thicker than I was expecting”
“Very cheap”
“downside is that its hard to dry the inside once they become wet”
“now the inside stinks a lot”
Top return reasons
Common questions
- Is burton jacket profitable to sell on Amazon United States?
- The niche generates $62K/yr across 119 tracked products. 2 of 75 products launched in the last 360 days are still selling. 90-day search growth is -88.4%. Flapen's verdict: Skip it (30/100).
- How competitive is the burton jacket niche?
- 17 brands and 54 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in burton jacket?
- Top complaints mined from reviews: Warmth, Size-Overall, Water Resistance. The return rate is 10.3% — above our launch gate.
- When does demand for burton jacket peak?
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 23.6× the quietest.
- What does it cost to enter the burton jacket niche?
- Listings span $16.12–$393.15; the average listing price is $183.92 (sweet spot $15–$100). The average incumbent carries 196 reviews — the moat a new listing must climb.