Burton Jacket

Shoppers searched for this 241K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -88.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.

Searches, last 12 months

241K

Growth, 90 days vs prior 90

-88.4%

Conversion, latest week

0.1%

Market size, estimated

$62Ka year

Peak month

January23.6× the quietest month

Top search term

burton jacket22K searches a year

Listings sell for $183.92 on average, from $16.12 to $393.15. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $183.92 that is $0 to $18K a year per listing.

Average price

$183.92above the $15 to $100 sweet spot

Price range

$16.12–$393.15

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250–500

Units per listing a year

0–100

Revenue per listing a year

$0–$18K

Returns

10.3%of orders · Amazon United States median 2.1%

65% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 19.3% of listings are out of stock. The average listing ranks #4,152 within Jackets & Coats. It carries 196 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

65%

Prime listings

74%

Out of stock, average day

19.3%

Average rank

#4,152in Jackets & Coats

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

196per listing

Listings tracked

119

75 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

75

Successful launches

2Amazon's first-year sales bar

Average brand age

45 months