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Burton Hoodie

Fail

Demand is soft, at -63.9% this quarter, so Burton Hoodie is a Fail.

Flapen Score
30
30 / 100
Ranks 15,861 of 16,930 Clothing, Shoes & Jewelry niches · −15 vs the category median of 45
Market size
$17K/yr160K searches / yr
90-day growth
-63.9%search demand this quarter
Competition
24%top-5 click share · 14 brands · 97 sellers

Flapen Score

Burton Hoodie against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Burton Hoodie is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Burton Hoodie market on Amazon at a glance

Shoppers on Amazon United States searched for Burton Hoodie 160K times last year and spent an estimated $17K. The top 5 brands take 96% of clicks. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 160K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -63.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.

Searches, last 12 months
160K
Growth, 90 days vs prior 90
-63.9%
Conversion, latest week
0.1%
Market size, estimated
$17Ka year
Top search term
burton121K searches a year

02 · Price

A sale here is worth $83.08.

Listings sell for $83.08 on average, from $10.39 to $512.59. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $83.08 that is $0 to $8K a year per listing.

Average price
$83.08inside the $15 to $100 sweet spot
Price range
$10.39–$512.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
9.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

47% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #33,249 within Skiing. It carries 1,639 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
62%
Out of stock, average day
10.4%
Average rank
#33,249in Skiing
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
1,639per listing
Listings tracked
92

04 · Newcomers

2 of last year's 30 launches cleared the first-year sales bar.

30 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
30
Successful launches
2Amazon's first-year sales bar
Average brand age
48 months

Products

Top Burton Hoodie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

Brands

14 rising

Sellers

97

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

24%

Top 20: 54%

Open market

4%

  • Brand 192%
  • Brand 21%
  • Brand 31%
  • Brand 41%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (8 brands, 4%)

Demand

Burton Hoodie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '26JanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 6.4× · 7 of 12 months tracked

Search terms

Top Burton Hoodie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • burton121K/yr
  • burton hoodie19K/yr
  • burton sweatshirt7K/yr
  • burton women8K/yr
  • burton hoodies for men6K/yr

Reviews and returns

What reviews say buyers love and hate about Burton Hoodie

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Size-Overall”
22%of negative reviews mention “Size-Overall”
9.1%of orders come back
“the legs are short”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Burton Hoodie questions

Answered from the same tracked data.