burton hoodie
Skip itSoft demand (-63.9% this quarter) — this niche doesn't clear our bar today.
Competition
Great24%top-5 click share — an open shelf
Avg price
Great$83.08avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,639.12avg incumbent reviews — the moat a new listing must climb
Price range
Bad$10.39–$512.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad96%top-5 brand share — brand-locked demand
Returns
Bad9.1%return rate — above 5% kills the launch gate
Market size
Bad$17K$17K/yr · 160K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-63.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, burton hoodie is a $17K/yr Amazon United States market (160K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 30/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
burton hoodie market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $21K–$42K
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #33,249
- Page quality
- 0%
- Prime
- 62%
- Sponsored
- 47%
- Out of stock
- 10.4%
- Avg brand age
- 48 months
- Avg seller age
- 152 days
Competition & brand share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
14 rising
Sellers
97
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
24%
Top 20: 54%
Open market
4%
- Burton92%
- Wrangler Authentics1%
- Backcountry1%
- Posse Comitatus1%
- Vintage Retro Burton, Idaho1%
- Quiksilver1%
- Open — no brand owns it (8 brands, 4%)
Demand
Weekly Amazon search volume, last 29 weeks — -63.9% search growth over the last 90 days.Top burton hoodie search terms
- burton121K/yr
- burton hoodie19K/yr
- burton sweatshirt7K/yr
- burton women8K/yr
- burton hoodies for men6K/yr
Top burton hoodie products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Burton Mens Gore-TEX Insulated Mittens Waterproof Winter Snowboard Mittens Jake Blue Large
Burton$75.144.7★154 rev
Burton Mens Reserve 2-Layer Insulated Jacket Waterproof Winter Snowboard Jacket with Hood Gray/Lavender X-Large
Burton$229.804.6★7 rev
Burton Kids Weekend Midweight Socks 2-Pack Soft Sage Small/Med
Burton$27.844.4★10 rev
Burton Stretch Liner 2.0 True Black Small
Burton$24.954.3★8 rev
Burton BRTN Short Sleeve T-Shirt True Black Small
Burton$14.944.4★112 rev
Newest
by launch date
Burton Mens Oak Pullover Hoodie Technical Sweatshirt with Quick-Drying Fleece & Thumbhole Cuffs Soft Sage Heather Small
Burton$36.46456 rev
Burton Kids Weekend Midweight Socks 2-Pack Soft Sage Small/Med
Burton$27.8410 rev
Burton Mens Midweight Emblem Socks Summit Taupe Large
Burton$19.6513 rev
Burton Mens Reserve 2-Layer Insulated Jacket Waterproof Winter Snowboard Jacket with Hood Gray/Lavender X-Large
Burton$229.807 rev
Burton Womens Reserve 2-Layer Insulated Jacket Waterproof Winter Snowboard Jacket with Helmet Compatible Hood Summit Taupe Large
Burton$201.297 rev
Trending
90-day click momentumBurton Womens Reserve 2-Layer Insulated Jacket Waterproof Winter Snowboard Jacket with Helmet Compatible Hood Summit Taupe Large
Burton$201.293.8★
Burton Mens Gore-TEX Insulated Mittens Waterproof Winter Snowboard Mittens Jake Blue Large
Burton$75.144.7★
Burton Mens Oak Pullover Hoodie Technical Sweatshirt with Quick-Drying Fleece & Thumbhole Cuffs Soft Sage Heather Small
Burton$36.464.7★
Burton Kids Weekend Midweight Socks 2-Pack Soft Sage Small/Med
Burton$27.844.4★
Burton Womens Oak Fleece Pants True Black Heather Medium
Burton$33.825.0★
What buyers say about burton hoodie
What buyers praise and complain about, mined from review topics.What buyers love
“Sizing was accurate”
“Excellent Quality”
“comfortable”
“Great warm socks”
“Really good value for money”
“comfortable and high-quality fabric”
“Shorts were great as I wasn't expecting to snowboard”
“Good protection”
“Amazing protection for ice skating”
“feel very soft”
What buyers complain about
“the legs are short”
“Even the dark ones”
“the entirety of the bottom hem rolled up after washing”
“Is bulky”
“The only downside was that I wished that it had more padding on the tailbone”
“the material is paper thin and tears easily”
“Needed these today so very unfortunate they won't keep anyone warm”
“Takes a bit of getting used to”
“The padding feels hard”
“feels like a diaper when not directly in use”
Top return reasons
Common questions
- Is burton hoodie profitable to sell on Amazon United States?
- The niche generates $17K/yr across 92 tracked products. 2 of 30 products launched in the last 360 days are still selling. 90-day search growth is -63.9%. Flapen's verdict: Skip it (30/100).
- How competitive is the burton hoodie niche?
- 14 brands and 97 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in burton hoodie?
- Top complaints mined from reviews: Size-Overall, Color, Machine Wash Suitability. The return rate is 9.1% — above our launch gate.
- What does it cost to enter the burton hoodie niche?
- Listings span $10.39–$512.59; the average listing price is $83.08 (sweet spot $15–$100). The average incumbent carries 1,639 reviews — the moat a new listing must climb.