Is burrito costume profitable to sell on Amazon United States?

The niche generates $16K/yr across 12 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -11.3%. Flapen's verdict: Skip it (38/100).

How competitive is the burrito costume niche?

11 brands and 12 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in burrito costume?

Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Thickness. The return rate is 3.3%.

When does demand for burrito costume peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 31.1× the quietest.

What does it cost to enter the burrito costume niche?

Listings span $14.08–$42.60; the average listing price is $27.34 (sweet spot $15–$100). The average incumbent carries 1,043 reviews — the moat a new listing must climb.

burrito costume

Skip it

A small market ($16K/yr) — this niche doesn't clear our bar today.

Avg price

Incredible$27.34

avg listing price — sweet spot $15–$100

Price range

Great$14.08–$42.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,042.5

avg incumbent reviews — the moat a new listing must climb

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Okay3.3%

return rate — above 5% kills the launch gate

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-11.3%

90-day search growth — must beat 0% to launch

Market size

Bad$16K

$16K/yr · 32K searches

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, burrito costume is a $16K/yr Amazon United States market (32K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 38/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

burrito costume market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: $14K–$21K; units × avg price
Conversion rate: 1.8%
Avg BSR: #4,362
Page quality: 0%
Prime: 92%
Sponsored: 58%
Out of stock: 38.8%
Avg brand age: 43 months
Avg seller age: 210 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

21%

ReneeCho23%
Kouga19%
Spooktacular Creations13%
Orion Costumes9%
Aemicion9%
ALIREVERIE6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.3% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 31.1×

Open Trend

Top burrito costume search terms

burrito costume22K/yr -16.1%1.2% conv.
burrito costume adult4K/yr +0.0%2.8% conv.
burrito costume kids5K/yr +2.3%0.0% conv.
chipotle burrito costume1K/yr +63.6%0.0% conv.

All search terms

Top burrito costume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kouga 3D Funny Realistic Food Burritos Tortilla Unisex Bucket Hat Summer Beach Sun Hat Packable Fisherman Hat

Kouga$16.953.8★41 rev

ReneeCho Adult Burrito Costume Halloween Funny Food costumes Mexican Food Mascot Men Women

ReneeCho$24.804.4★66 rev

Spooktacular Creations Men Burrito Costume Adult Fun Food Costume Outfit Deluxe Set Halloween Dress Up Party Cosplay Party

Spooktacular Creations$36.074.3★95 rev

Burrito Costume for Adults | Fun & Festive Halloween & Cosplay Outfit | Easy Pull Over Design | Sized to Fit Most Adults Silver

Orion Costumes$38.204.8★9 rev

Aemicion Oversized Wearable Blanket Cozy Hoodie Blanket Warm Sherpa Sweatshirte Blanket Gifts for Women Men Adult-Burritos

Aemicion$26.774.8★3,469 rev

Newest

by launch date

MARCSONNIA Taco Costume Set for Adults Unisex Men Women Halloween Food Costume with Hat Apron and Glasses Standard Size Mexican Theme Party Outfit

MARCSONNIA$19.571 rev

5mo ago

DSplay Unisex Kids Taco Costume Cosplay Fun Food Taco Roll Tunic Halloween Costumes (7-9 years old)

DSplay$29.922 rev

8mo ago

ALIREVERIE Womens Halloween Sleeveless Mini Taco Food Dress Funny Graphic Party Bodycon Costume Brown L

ALIREVERIE$19.317 rev

1y ago

Spooktacular Creations Men Burrito Costume Adult Fun Food Costume Outfit Deluxe Set Halloween Dress Up Party Cosplay Party

Spooktacular Creations$36.0795 rev

2y ago

Aemicion Oversized Wearable Blanket Cozy Hoodie Blanket Warm Sherpa Sweatshirte Blanket Gifts for Women Men Adult-Burritos

Aemicion$26.773,469 rev

2y ago

What buyers say about burrito costume

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel28%

“Very soft”

Gifting Purpose14%

“Good cheap and easy gift”

Warmth8%

“Warm fun”

Quality-Overall8%

“Good quality perfect to wrap your newborn”

Fun/Entertainment Experience7%

“Bought this for my son for Christmas thinking it would be a fun”

Size-Overall5%

“I'm sure this one-size-fits-all outfit will last longer than most any other burrito you can find”

Weight Light5%

“Very light weight and small”

Shape/Style2%

“It was in good shape and everything”

Stretchability/Expandability/Elasticity2%

“It's a soft stretchy material that should fit just about anyone from your early teens to that 6'2" guy in your life”

Design-Overall2%

“The deluxe burrito look is well made”

What buyers complain about

Size-Overall54%

“It's small”

Advertised Vs Actual Product22%

“Not like the picture”

Thickness7%

“Its thin and very small I thought it would be more big and thick”

Quality-Overall4%

“Poor quality”

Washability2%

“DO NOT BUY WITHOUT WASHING FIRST”

Allergies2%

“This gave me a rash on my body this is not even good to roll in like it gave me a itchy bad rash”

Warmth1%

“It would not keep you warm”

Top return reasons

Size-Overall88%

Advertised Vs Actual Product4%

Thin3%

Value For Money1%

Material Quality1%

Quality-Overall1%

Strength1%

Thickness1%

Gifting Purpose1%

Soft Feel0%

Common questions

Is burrito costume profitable to sell on Amazon United States?: The niche generates $16K/yr across 12 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -11.3%. Flapen's verdict: Skip it (38/100).
How competitive is the burrito costume niche?: 11 brands and 12 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in burrito costume?: Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Thickness. The return rate is 3.3%.
When does demand for burrito costume peak?: Demand peaks in Sep–Oct–Nov; the busiest month runs 31.1× the quietest.
What does it cost to enter the burrito costume niche?: Listings span $14.08–$42.60; the average listing price is $27.34 (sweet spot $15–$100). The average incumbent carries 1,043 reviews — the moat a new listing must climb.