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Burkini

Maybe

Search demand grew +234.5% this quarter. But an estimated 13.5% of orders come back, so Burkini is a Maybe.

Flapen Score
59
59 / 100
Top 7% of 16,930 Clothing, Shoes & Jewelry niches · +14 vs the category median of 45
Market size
$55K/yr830K searches / yr
90-day growth
+234.5%search demand this quarter
Competition
15%top-5 click share · 21 brands · 24 sellers

Flapen Score

Burkini against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Burkini is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Burkini market on Amazon at a glance

Shoppers on Amazon United States searched for Burkini 830K times last year and spent an estimated $55K. The top 5 brands take 76% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 830K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +234.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months
830K
Growth, 90 days vs prior 90
+234.5%
Conversion, latest week
0.2%
Market size, estimated
$55Ka year
Peak month
July7.3× the quietest month
Top search term
burkini255K searches a year

02 · Price

A sale here is worth $41.06.

Listings sell for $41.06 on average, from $19.13 to $58.38. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $41.06 that is $0 to $4K a year per listing.

Average price
$41.06inside the $15 to $100 sweet spot
Price range
$19.13–$58.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
13.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 7.8% of listings are out of stock. The average listing ranks #10,057 within Swimsuits & Cover Ups. It carries 293 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
98%
Out of stock, average day
7.8%
Average rank
#10,057in Swimsuits & Cover Ups
Average rating
4.14 starsAmazon United States average 4.42 stars
Average reviews
293per listing
Listings tracked
152

04 · Newcomers

1 of last year's 51 launches cleared the first-year sales bar.

51 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
51
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Burkini products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 15% of clicks. An open shelf where new products get seen.

Brands

21 falling

Sellers

24

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

15%

Top 20: 39%

Open market

19%

  • Brand 136%
  • Brand 214%
  • Brand 310%
  • Brand 410%
  • Brand 56%
  • Brand 65%

Demand

Burkini search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KBlack Friday '24Holiday '24Spike '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 7.3×

Search terms

Top Burkini search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • burkini255K/yr
  • burkini swimsuits for women190K/yr
  • muslim swimsuits for women153K/yr
  • islamic swimming suits for women41K/yr
  • birkini22K/yr
  • hijabi swimsuits for women18K/yr
  • muslim swimsuit21K/yr
  • burkini for women15K/yr
  • hijab swimsuit14K/yr
  • swimsuit for muslim women9K/yr

Reviews and returns

What reviews say buyers love and hate about Burkini

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Size-Overall”
23%of negative reviews mention “Size-Overall”
13.5%of orders come back
“So small”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Burkini questions

Answered from the same tracked data.