Is burkini profitable to sell on Amazon United States?

The niche generates $55K/yr across 152 tracked products. 1 of 51 products launched in the last 360 days are still selling. 90-day search growth is +234.5%. Flapen's verdict: Worth a look (59/100).

How competitive is the burkini niche?

21 brands and 24 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in burkini?

Top complaints mined from reviews: Size-Overall, Allergies, Product Condition. The return rate is 13.5% — above our launch gate.

When does demand for burkini peak?

Demand peaks in May–Jun–Jul–Aug; the busiest month runs 7.3× the quietest.

What does it cost to enter the burkini niche?

Listings span $19.13–$58.38; the average listing price is $41.06 (sweet spot $15–$100). The average incumbent carries 293 reviews — the moat a new listing must climb.

burkini

Worth a look

Shows demand growing +234.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+234.5%

90-day search growth — must beat 0% to launch

Competition

Incredible15%

top-5 click share — an open shelf

Avg price

Incredible$41.06

avg listing price — sweet spot $15–$100

Price range

Incredible$19.13–$58.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Review moat

Great293.3

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Market size

Bad$55K

$55K/yr · 830K searches

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Returns

Bad13.5%

return rate — above 5% kills the launch gate

Signals Trending High Returns

According to Flapen's Amazon United States niche tracking, burkini is a $55K/yr Amazon United States market (830K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 59/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

burkini market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $82K–$103K; units × avg price
Conversion rate: 0.2%
Avg BSR: #10,057
Page quality: 0%
Prime: 98%
Sponsored: 91%
Out of stock: 7.8%
Avg brand age: 35 months
Avg seller age: 159 days

Competition & brand share

Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.

Brands

21 falling

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

15%

Top 20: 39%

Open market

19%

OBEEII36%
IKADEX14%
ODIZLI10%
ZAFUL10%
FYMNSI6%
IDOPIP5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +234.5% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 7.3×

Open Trend

Top burkini search terms

burkini255K/yr +235.7%0.1% conv.
burkini swimsuits for women190K/yr +250.4%0.1% conv.
muslim swimsuits for women153K/yr +194.8%0.1% conv.
islamic swimming suits for women41K/yr +270.3%0.1% conv.
birkini22K/yr +263.4%0.2% conv.
hijabi swimsuits for women18K/yr +367.6%0.1% conv.
muslim swimsuit21K/yr +222.2%0.1% conv.
burkini for women15K/yr +985.3%0.1% conv.
hijab swimsuit14K/yr +187.9%0.1% conv.
swimsuit for muslim women9K/yr +356.7%0.1% conv.

All search terms

Top burkini products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

OBEEII Burkini Swimsuits for Women Full Coverage Long Sleeve Muslim Islamic Swimwear Rash Guard Patchwork Burkini Bathing Suit with Hijab Summer Sun Protection Swimming Suit Green-Floral Print M

OBEEII$37.374.0★44 rev

IKADEX Muslim Swimsuits for Women Burkini Swimwear 5 PCS Full Covered Rash Guard Surfing Bathing Suit Wetsuit with Swimming Cap Black L

IKADEX$54.004.4★14 rev

IKADEX Muslim Swimsuits for Women Burkini Swimwear 5 PCS Full Covered Rash Guard Surfing Bathing Suit Wetsuit with Swimming Cap Blue L

IKADEX$55.814.4★14 rev

Plus Size Burkini Muslim Swimsuits for Women Modest Islamic Swimwear Long Sleeve Full Cover 3PCS Set Beachwear with Cap Black

seewavom$30.014.1★83 rev

IKADEX Muslim Swimsuits for Women Burkini Swimwear 5 PCS Full Covered Rash Guard Surfing Bathing Suit Wetsuit with Swimming Cap Blue M

IKADEX$56.374.4★14 rev

Newest

by launch date

OBEEII Women Muslim Modest Swimsuit Long Sleeve Round Neck Full Cover Islamic Burkini Bathing Suit Summer Beachwear Sun Protection UPF 50+ Swimwear Two-piece Set Rash Guard Black S

OBEEII$37.632 rev

2mo ago

OBEEII Women Muslim Rash Guard Swimsuit Long Sleeve Swimwear Knot Front Bathing Suit with Hijab Cap Summer Beachwear Sun Protection UPF 50+ Full Cover Islamic Burkini Swimming Suit Brown 2XL

OBEEII$48.764 rev

3mo ago

OBEEII Burkini Swimsuits for Women Full Coverage Long Sleeve Muslim Islamic Swimwear Rash Guard Patchwork Burkini Bathing Suit with Hijab Summer Sun Protection Swimming Suit Green-Floral Print M

OBEEII$37.3744 rev

4mo ago

OBEEII Womens Muslim Swimsuits Full Coverage Long Sleeve Rash Guard Swimwear Modest Burkini Bathing Suit UPF 50+ Sun Protection Leaf Print Zip Up Swimdress with Pants Two-piece Swimming Suit Black XL

OBEEII$36.3413 rev

5mo ago

OBEEII Womens Muslim Swimsuits Full Coverage Long Sleeve Rash Guard Swimwear Modest Burkini Bathing Suit UPF 50+ Sun Protection Leaf Print Zip Up Swimdress with Pants Two-piece Swimming Suit Green M

OBEEII$37.6513 rev

5mo ago

What buyers say about burkini

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall28%

“Fits well”

Quality-Overall13%

“Seemed fairly well made”

Comfort-Overall13%

“So Comfortable”

Material Quality8%

“The material is sturdy”

Color6%

“beautiful colors i recommend it”

Design-Overall2%

“I get quite a lot of compliments from the design”

Stretchability/Expandability/Elasticity2%

“The fabric has good stretch without feeling too tight”

Suitability Hot Weather2%

“It's perfect for the beach or pool”

Shape/Style2%

“it is really very flattering”

Value For Money2%

“Good value and very practical for sun sensitive people”

What buyers complain about

Size-Overall23%

“So small”

Allergies7%

“break out in a rash anytime I'm in the sun”

Product Condition5%

“Recieved used, has damaged sleeve and stains”

Stitch/Finish/Polish5%

“Not sewn in”

Heating5%

“Too Hot”

Arm Fit4%

“I'd say it is TTS with the exception of the arms being just a tad short on me”

Chest Fit3%

“pulled the material a little too thin around my bust and shoulders”

Color3%

“The black was kind of off”

Strap/String Quality2%

“The strings on the side dont actually adjust the waist”

Stretchability/Expandability/Elasticity2%

“it didn't stretch too much and feel awkward”

Top return reasons

Size-Overall59%

Length9%

Chest Fit5%

Material Quality4%

Shape/Style3%

Advertised Vs Actual Product3%

Waist Fit3%

Hip Fit2%

Quality-Overall2%

Thin1%

Common questions

Is burkini profitable to sell on Amazon United States?: The niche generates $55K/yr across 152 tracked products. 1 of 51 products launched in the last 360 days are still selling. 90-day search growth is +234.5%. Flapen's verdict: Worth a look (59/100).
How competitive is the burkini niche?: 21 brands and 24 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in burkini?: Top complaints mined from reviews: Size-Overall, Allergies, Product Condition. The return rate is 13.5% — above our launch gate.
When does demand for burkini peak?: Demand peaks in May–Jun–Jul–Aug; the busiest month runs 7.3× the quietest.
What does it cost to enter the burkini niche?: Listings span $19.13–$58.38; the average listing price is $41.06 (sweet spot $15–$100). The average incumbent carries 293 reviews — the moat a new listing must climb.