Is burgundy sunglasses profitable to sell on Amazon United States?

The niche generates $130K/yr across 49 tracked products. 8 of 12 products launched in the last 360 days are still selling. 90-day search growth is +50.8%. Flapen's verdict: Worth a look (55/100).

How competitive is the burgundy sunglasses niche?

24 brands and 26 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 63% of demand.

What do buyers complain about in burgundy sunglasses?

Top complaints mined from reviews: Size-Overall, Color, Durability. The return rate is 6.8% — above our launch gate.

When does demand for burgundy sunglasses peak?

Demand peaks in Oct; the busiest month runs 2.4× the quietest.

What does it cost to enter the burgundy sunglasses niche?

Listings span $5.36–$48.40; the average listing price is $14.84 (sweet spot $15–$100). The average incumbent carries 2,226 reviews — the moat a new listing must climb.

burgundy sunglasses

Worth a look

Shows a fragmented shelf (top 5 take 33% of clicks), but high returns (6.8%) keeps it on the watch list.

Competition

Great33%

top-5 click share — an open shelf

Price range

Great$5.36–$48.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$14.84

avg listing price — sweet spot $15–$100

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Growth

Good+50.8%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,225.88

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$130K

$130K/yr · 244K searches

Returns

Bad6.8%

return rate — above 5% kills the launch gate

Signals High Returns

According to Flapen's Amazon United States niche tracking, burgundy sunglasses is a $130K/yr Amazon United States market (244K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Oct. Verdict: Worth a look — 55/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

burgundy sunglasses market data

Units sold / yr: 6K–8K; avg 0–100/product
Revenue / yr: $89K–$119K; units × avg price
Conversion rate: 3.6%
Avg BSR: #578
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 4.3%
Avg brand age: 46 months
Avg seller age: 170 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

24 falling

Sellers

Top-5 brand share

63%

Top 20: 97%

Top-5 click share

33%

Top 20: 69%

Open market

32%

SOJOS27%
TYA14%
GUVIVI8%
FEISEDY7%
VANLINKER6%
milramtob5%

Demand & seasonality

Weekly Amazon search volume, last 58 weeks — +50.8% search growth over the last 90 days.

Peak months: Oct · busiest ÷ quietest = 2.4×

Open Trend

Top burgundy sunglasses search terms

burgundy sunglasses59K/yr +22.3%2.6% conv.
red frame sunglasses25K/yr +80.2%1.6% conv.
maroon sunglasses22K/yr +70.3%3.4% conv.
burgundy sunglasses for women36K/yr -23.6%2.1% conv.
cherry sunglasses15K/yr +113.3%2.4% conv.
womens red sunglasses13K/yr +190.3%1.7% conv.
red lens sunglasses for men11K/yr +91.1%0.3% conv.
red polarized sunglasses8K/yr +85.7%1.1% conv.
dark red sunglasses8K/yr +68.1%2.3% conv.
red retro sunglasses7K/yr +48.4%3.4% conv.

All search terms

Top burgundy sunglasses products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TYA Retro Oversized Aviator Sunglasses for Women Men 2026 Square Double Bridge Trendy Sun Glasses UV400

TYA$15.154.5★53 rev

SOJOS Retro Rectangle Polarized Sunglasses for Women Men Trendy Hexagon Narrow Chic Y2K Sunnies SJ2629 Coral Red Frame/Gradient Red Lens

SOJOS$15.584.6★260 rev

milramtob Oversized Square Aviator Sunglasses for Women Men Retro 70s Glasses Chunky Sun Shades Cute

milramtob$11.804.7★8 rev

SOJOS Retro Thick Polarized Aviator Sunglasses for Women Men Large Trendy Bold Square Pilot Shades SJ2385 Red/Red Tint

SOJOS$14.434.6★789 rev

GUVIVI Oversized Aviator Sunglasses for Women Men 2026 70s Retro Gold Metal Sun Glasses Tangle Free Square Aviators

GUVIVI$14.604.5★607 rev

Newest

by launch date

milramtob Oversized Square Aviator Sunglasses for Women Men Retro 70s Glasses Chunky Sun Shades Cute

milramtob$11.808 rev

2mo ago

TYA Retro Oversized Aviator Sunglasses for Women Men 2026 Square Double Bridge Trendy Sun Glasses UV400

TYA$15.1553 rev

5mo ago

SOJOS Retro Thick Polarized Aviator Sunglasses for Women Men Large Trendy Bold Square Pilot Shades SJ2385 Red/Red Tint

SOJOS$14.43789 rev

6mo ago

mosanana Trendy Oval Sunglasses for Women Retro 90s Small Vintage Cute Fashion Cool Red 2026 Thin Skinny Narrow Tiny Sunnies Burgundy MS52587

mosanana$15.0347 rev

8mo ago

GUVIVI Oversized Aviator Sunglasses for Women Men 2026 70s Retro Gold Metal Sun Glasses Tangle Free Square Aviators

GUVIVI$14.60607 rev

8mo ago

What buyers say about burgundy sunglasses

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“the glasses are such good quality for a great price”

Color16%

“Color is accurate”

Size-Overall14%

“Fits great”

Shape/Style10%

“Very stylish”

Value For Money10%

“Worth it”

Comfort-Overall6%

“Comfortable fit”

Weight Light6%

“They also felt lighter than expected”

Advertised Vs Actual Product5%

“Better than expected”

Strength3%

“They are strong”

Design-Overall2%

“They are well designed”

What buyers complain about

Size-Overall20%

“Too wide”

Color11%

“They look more red than burgundy”

Durability10%

“Break easily”

Value For Money9%

“cheap”

Strength7%

“Flimsy, light weight,”

Shape/Style5%

“style not for me”

Quality-Overall4%

“Cheap”

Weight Heavy3%

“Definitely heavier than I thought”

Thickness2%

“Big thick ugly orange red”

Handle Quality2%

“The handles could look fancier”

Top return reasons

Size-Overall54%

Color14%

Shape/Style11%

Advertised Vs Actual Product6%

Quality-Overall4%

Value For Money3%

Width2%

Material Quality1%

Functionality-Overall1%

Transparency1%

Common questions

Is burgundy sunglasses profitable to sell on Amazon United States?: The niche generates $130K/yr across 49 tracked products. 8 of 12 products launched in the last 360 days are still selling. 90-day search growth is +50.8%. Flapen's verdict: Worth a look (55/100).
How competitive is the burgundy sunglasses niche?: 24 brands and 26 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 63% of demand.
What do buyers complain about in burgundy sunglasses?: Top complaints mined from reviews: Size-Overall, Color, Durability. The return rate is 6.8% — above our launch gate.
When does demand for burgundy sunglasses peak?: Demand peaks in Oct; the busiest month runs 2.4× the quietest.
What does it cost to enter the burgundy sunglasses niche?: Listings span $5.36–$48.40; the average listing price is $14.84 (sweet spot $15–$100). The average incumbent carries 2,226 reviews — the moat a new listing must climb.