Is burgundy socks profitable to sell on Amazon United States?

The niche generates $83K/yr across 38 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -18.3%. Flapen's verdict: Skip it (46/100).

How competitive is the burgundy socks niche?

27 brands and 29 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 50% of demand.

What do buyers complain about in burgundy socks?

Top complaints mined from reviews: Color, Size-Overall, Material Quality. The return rate is 5.0% — above our launch gate.

When does demand for burgundy socks peak?

Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 3.1× the quietest.

What does it cost to enter the burgundy socks niche?

Listings span $5.97–$36.04; the average listing price is $13.88 (sweet spot $15–$100). The average incumbent carries 2,248 reviews — the moat a new listing must climb.

burgundy socks

Skip it

Soft demand (-18.3% this quarter) — this niche doesn't clear our bar today.

Brand share

Great50%

top-5 brand share — no brand owns this niche

Competition

Great39%

top-5 click share — an open shelf

Price range

Good$5.97–$36.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$13.88

avg listing price — sweet spot $15–$100

Conversion

Good4.4%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,247.61

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Bad5.0%

return rate — above 5% kills the launch gate

Market size

Bad$83K

$83K/yr · 135K searches

Growth

Bad-18.3%

90-day search growth — must beat 0% to launch

Signals High Returns

According to Flapen's Amazon United States niche tracking, burgundy socks is a $83K/yr Amazon United States market (135K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 46/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

burgundy socks market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $83K–$111K; units × avg price
Conversion rate: 4.4%
Avg BSR: #4,826
Page quality: 0%
Prime: 100%
Sponsored: 79%
Out of stock: 3.1%
Avg brand age: 48 months
Avg seller age: 167 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

27 falling

Sellers

Top-5 brand share

50%

Top 20: 91%

Top-5 click share

39%

Top 20: 77%

Open market

45%

LMHCISO23%
Hugh Ugoli10%
UTTPLL6%
COTTON DAY6%
SERISIMPLE5%
Olreco5%

Demand & seasonality

Weekly Amazon search volume, last 80 weeks — -18.3% search growth over the last 90 days.

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.1×

Open Trend

Top burgundy socks search terms

burgundy socks29K/yr -24.9%2.1% conv.
maroon socks20K/yr -13.9%2.1% conv.
burgundy dress socks men14K/yr -2.1%5.6% conv.
burgundy socks men13K/yr +18.6%4.2% conv.
burgundy socks women22K/yr -60.8%2.8% conv.
burgundy dress socks9K/yr +23.6%6.7% conv.
mens burgundy dress socks8K/yr -7.2%4.7% conv.
maroon dress socks men5K/yr +3.4%4.5% conv.
maroon socks men4K/yr -11.1%2.8% conv.
dark red socks4K/yr -12.2%2.1% conv.

All search terms

Top burgundy socks products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LMHCISO Mens Bamboo Rayon Dress Socks Mid Calf Socks Moisture Wicking Anti-Odor Durable Burgundy Crew Socks for Men Size 8-13

LMHCISO$7.064.3★157 rev

Hugh Ugoli Mens Rayon Dress Socks for Business & Trouser Thin & Seamless Crew Socks 4 Pairs with Gift Box Burgundy Shoe Size: 8-12

Hugh Ugoli$18.814.5★1,600 rev

SERISIMPLE Mens Dress Socks - Bamboo Viscose Thin Ribbed Knit Silky & Soft Lightweight Business Crew Socks 5 Pairs (US Alpha X-Large Regular Regular Burgundy)

SERISIMPLE$17.414.3★107 rev

COTTON DAY Womens Soft Combed Cotton Dress Socks Seamless Toe (Burgundy SM)

COTTON DAY$13.984.6★3,894 rev

Olreco Burgundy Socks Women Maroon Knee High Socks Woman Maroon Sock Wine Sock Burgundy Accessories for Women Red Stockings

Olreco$6.994.5★864 rev

Newest

by launch date

Olreco Burgundy Socks Women Maroon Knee High Socks Woman Maroon Sock Wine Sock Burgundy Accessories for Women Red Stockings

Olreco$6.99864 rev

5mo ago

TRMOUX Mens Dress Crew Socks - Plain Colors Lightweight Classic Cotton Soft & Breathable Dress Socks for Men 6-Pack (11-15 6 Pairs Solid Burgundy)

TRMOUX$14.93385 rev

9mo ago

COTTON DAY Womens Soft Combed Cotton Dress Socks Seamless Toe (Burgundy SM)

COTTON DAY$13.983,894 rev

11mo ago

Van Heusen Mens Dress Socks - 14 Pack Soft Stretch Moisture Wicking Crew Socks for Men for Casual Business Formal Wear Size 6-12.5 Burgundy Assorted

Van Heusen$30.70524 rev

1y ago

Arukora Striped Crew Socks for Women 3 Pairs Size 5-9 Ankle Cotton Tube Burgundy Stripe Sport Calf Sock White Red

Arukora$9.9016 rev

1y ago

What buyers say about burgundy socks

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall26%

“Excellent Product”

Comfort-Overall15%

“Very comfortable”

Size-Overall12%

“Fit perfect”

Soft Feel10%

“Soft, Comfortable Dress Socks That Last All Day”

Color10%

“Beautiful color”

Value For Money4%

“Great price”

Stretchability/Expandability/Elasticity3%

“they have a nice stretch”

Machine Wash Suitability3%

“Wash up nice”

Thickness2%

“not overly thick”

Weight Light2%

“Nice light dress sock”

What buyers complain about

Color35%

“The color of my socks that came in were a little bit lighter”

Size-Overall21%

“The tube part is very narrow”

Material Quality9%

“Very thin material”

Stitch/Finish/Polish5%

“The only reason I am returning is because the stitching in the toe area is thick and uncomfortable”

Feet Fit5%

“Can't get them on the leg, very skinny”

Gap/Hole3%

“About to develop a hole”

Durability3%

“And they dont stay up”

Quality-Overall3%

“Terrible”

Value For Money3%

“Over priced for sure”

Top return reasons

Color51%

Size-Overall18%

Length7%

Feet Fit6%

Advertised Vs Actual Product4%

Thin2%

Material Quality2%

Quality-Overall2%

Value For Money1%

Thickness1%

Common questions

Is burgundy socks profitable to sell on Amazon United States?: The niche generates $83K/yr across 38 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -18.3%. Flapen's verdict: Skip it (46/100).
How competitive is the burgundy socks niche?: 27 brands and 29 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 50% of demand.
What do buyers complain about in burgundy socks?: Top complaints mined from reviews: Color, Size-Overall, Material Quality. The return rate is 5.0% — above our launch gate.
When does demand for burgundy socks peak?: Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 3.1× the quietest.
What does it cost to enter the burgundy socks niche?: Listings span $5.97–$36.04; the average listing price is $13.88 (sweet spot $15–$100). The average incumbent carries 2,248 reviews — the moat a new listing must climb.