Burgundy Socks

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -18.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $83K a year.

Searches, last 12 months

135K

Growth, 90 days vs prior 90

-18.3%

Conversion, latest week

4.4%

Market size, estimated

$83Ka year

Peak month

October3.1× the quietest month

Top search term

burgundy socks29K searches a year

Listings sell for $13.88 on average, from $5.97 to $36.04. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $13.88 that is $1K to $3K a year per listing.

Average price

$13.88under the $15 to $100 sweet spot

Price range

$5.97–$36.04

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

5.0%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #4,826 within Socks & Hosiery. It carries 2,248 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

100%

Out of stock, average day

3.1%

Average rank

#4,826in Socks & Hosiery

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

2,248per listing

Listings tracked

38

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

0Amazon's first-year sales bar

Average brand age

48 months