Is burgundy shorts profitable to sell on Amazon United States?

The niche generates $71K/yr across 131 tracked products. 0 of 61 products launched in the last 360 days are still selling. 90-day search growth is -53.4%. Flapen's verdict: Skip it (46/100).

How competitive is the burgundy shorts niche?

67 brands and 94 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 33% of demand.

What do buyers complain about in burgundy shorts?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Stretchability/Expandability/Elasticity. The return rate is 11.4% — above our launch gate.

What does it cost to enter the burgundy shorts niche?

Listings span $7.48–$45.49; the average listing price is $22.18 (sweet spot $15–$100). The average incumbent carries 3,006 reviews — the moat a new listing must climb.

burgundy shorts

Skip it

Soft demand (-53.4% this quarter) — this niche doesn't clear our bar today.

Competition

Incredible18%

top-5 click share — an open shelf

Brand share

Incredible33%

top-5 brand share — no brand owns this niche

Avg price

Great$22.18

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Great$7.48–$45.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay3,005.57

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$71K

$71K/yr · 451K searches

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Returns

Bad11.4%

return rate — above 5% kills the launch gate

Growth

Bad-53.4%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier High Returns

According to Flapen's Amazon United States niche tracking, burgundy shorts is a $71K/yr Amazon United States market (451K searches/yr). The top 5 brands hold 33% of demand. Verdict: Skip it — 46/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

burgundy shorts market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $44K–$55K; units × avg price
Conversion rate: 0.7%
Avg BSR: #19,682
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 5.1%
Avg brand age: 32 months
Avg seller age: 162 days

Competition & brand share

Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.

Brands

67 rising

Sellers

Top-5 brand share

33%

Top 20: 72%

Top-5 click share

18%

Top 20: 46%

Open market

63%

Milumia12%
Floerns6%
ALWAYS5%
BMJL5%
Blooming Jelly5%
Hilltichu4%

Demand

Weekly Amazon search volume, last 36 weeks — -53.4% search growth over the last 90 days.

Open Trend

Top burgundy shorts search terms

burgundy shorts139K/yr -63.2%0.4% conv.
maroon shorts48K/yr +35.9%0.4% conv.
burgundy shorts for women69K/yr -51.6%0.4% conv.
maroon shorts women30K/yr +96.5%0.7% conv.
burgundy leather shorts79K/yr -79.8%0.5% conv.
maroon leather shorts17K/yr -53.6%0.6% conv.
burgundy shorts women8K/yr -15.2%0.1% conv.
burgundy micro shorts12K/yr -66.0%0.6% conv.
burgandy shorts5K/yr -37.1%0.7% conv.
burgundy mini shorts7K/yr -59.5%0.0% conv.

All search terms

Top burgundy shorts products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Milumia Womens Pu Leather Micro Shorts Low Waisted Mini Shorts Clubbing Rave Outfits Burgundy Large

Milumia$20.224.7★28 rev

BMJL Womens Athletic Shorts High Waisted Running Short Pocket 2.5 Sporty Shorts Gym Elastic Workout Shorts(M Wine Red)

BMJL$22.614.4★12,803 rev

ALWAYS Yoga Shorts for Women High Waisted Workout Biker Shorts for Yoga Running & Under Dress Anti-Chafing Comfort Burgundy 2 M

ALWAYS$11.044.4★27,070 rev

Blooming Jelly Womens Quick-Dry Running Shorts Sport Athletic Workout Shorts with Pockets 2026 (Medium Dark Wine Red)

Blooming Jelly$19.644.4★18,278 rev

Hilltichu Womens Faux Leather Shorts High Waist Stretch Skinny Mini Shorts Sexy Hot Pants Wine Red

Hilltichu$26.714.0★258 rev

Newest

by launch date

Womens Y2k Leather Shorts Mid Rise Sexy Stretch Mini Shorts Club Hot Pants Burgundy Large

Zebaexf$23.194 rev

5mo ago

SweatyRocks Womens Faux Leather High Waisted Shorts Y2k Going Out Mini Shorts Clubwear Burgundy Petite M

SweatyRocks$25.380 rev

6mo ago

SweatyRocks Womens Faux Leather High Waisted Shorts Y2k Going Out Mini Shorts Clubwear Burgundy Petite S

SweatyRocks$25.270 rev

6mo ago

Milumia Womens Y2k Punk Star Faux Leather Shorts Studded Low Waisted Rave Party Micro Mini Shorts Red Burgundy Small

Milumia$28.018 rev

7mo ago

Verdusa Womens Y2K Double Button PU Leather Skinny Shorts Rave High Waisted Micro Shorts with Pockets Burgundy Medium

Verdusa$30.996 rev

8mo ago

What buyers say about burgundy shorts

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall24%

“not too tight”

Comfort-Overall19%

“SO COMFORTABLE”

Color8%

“Colors bright”

Quality-Overall6%

“Great quality, and it has pockets”

Pockets/Compartments4%

“the pockets are in the perfect places”

Value For Money4%

“Good for the money”

Soft Feel4%

“It is a soft buttery material that is very comfortable”

Stretchability/Expandability/Elasticity3%

“Waist band is super stretchy and soft”

Exercise/Sports Suitability3%

“Perfect for the gym”

Waist Fit2%

“I really love the high waist because its tight”

What buyers complain about

Size-Overall19%

“Runs very small”

Quality-Overall7%

“the quality feels a bit cheap”

Stretchability/Expandability/Elasticity6%

“the elastic will leave little marks on your skin if you nap in them”

Color6%

“Color and length wad off ; not like picture”

Material Quality5%

“Cheap material”

Durability3%

“doesnt feel like itll last long”

Leather Quality2%

“The material looked leather”

Waist Fit2%

“It's too bad because everything feels great except for the waist area”

Pockets/Compartments2%

“the pocket on the outside was flimsy”

Smell2%

“Horrible Strong Odor”

Top return reasons

Size-Overall49%

Waist Fit11%

Length10%

Thigh Fit5%

Color4%

Hip Fit3%

Material Quality3%

Inseam Fit3%

Advertised Vs Actual Product2%

Shape/Style2%

Common questions

Is burgundy shorts profitable to sell on Amazon United States?: The niche generates $71K/yr across 131 tracked products. 0 of 61 products launched in the last 360 days are still selling. 90-day search growth is -53.4%. Flapen's verdict: Skip it (46/100).
How competitive is the burgundy shorts niche?: 67 brands and 94 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 33% of demand.
What do buyers complain about in burgundy shorts?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Stretchability/Expandability/Elasticity. The return rate is 11.4% — above our launch gate.
What does it cost to enter the burgundy shorts niche?: Listings span $7.48–$45.49; the average listing price is $22.18 (sweet spot $15–$100). The average incumbent carries 3,006 reviews — the moat a new listing must climb.