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Burgundy Shirts for Women

Fail

An estimated 11.5% of orders come back, so Burgundy Shirts for Women is a Fail.

Flapen Score
49
49 / 100
Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 45
Market size
$123K/yr1.6M searches / yr
90-day growth
-14.6%search demand this quarter
Competition
8%top-5 click share · 110 brands · 147 sellers

Flapen Score

Burgundy Shirts for Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Burgundy Shirts for Women is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Burgundy Shirts for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Burgundy Shirts for Women 1.6M times last year and spent an estimated $123K. The top 5 brands take 40% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $123K a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
-14.6%
Conversion, latest week
0.5%
Market size, estimated
$123Ka year
Peak month
November2.3× the quietest month
Top search term
burgundy top356K searches a year

02 · Price

A sale here is worth $16.76.

Listings sell for $16.76 on average, from $4.97 to $43.64. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $16.76 that is $0 to $2K a year per listing.

Average price
$16.76inside the $15 to $100 sweet spot
Price range
$4.97–$43.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
11.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #1,004 within Tanks & Camis. It carries 3,062 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
99%
Out of stock, average day
1.7%
Average rank
#1,004in Tanks & Camis
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
3,062per listing
Listings tracked
344

04 · Newcomers

14 of last year's 140 launches cleared the first-year sales bar.

140 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
140
Successful launches
14Amazon's first-year sales bar
Average brand age
37 months

Products

Top Burgundy Shirts for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 8% of clicks. An open shelf where new products get seen.

Brands

110 falling

Sellers

147

Top-5 brand share

40%

Top 20: 70%

Top-5 click share

8%

Top 20: 23%

Open market

63%

  • Brand 110%
  • Brand 28%
  • Brand 37%
  • Brand 46%
  • Brand 54%
  • Brand 63%

Demand

Burgundy Shirts for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KBlack Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Burgundy Shirts for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • burgundy top356K/yr
  • burgundy179K/yr
  • burgundy blouses for women100K/yr
  • burgundy shirts for women102K/yr
  • burgundy tank top56K/yr
  • burgundy tops83K/yr
  • burgundy going out top61K/yr
  • burgundy shirt66K/yr
  • burgundy blouse72K/yr
  • maroon shirt54K/yr

Reviews and returns

What reviews say buyers love and hate about Burgundy Shirts for Women

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Size-Overall”
26%of negative reviews mention “Size-Overall”
11.5%of orders come back
“Too short”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Burgundy Shirts for Women questions

Answered from the same tracked data.