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burgundy shirts for women

Skip it

High returns (11.5%) — this niche doesn't clear our bar today.

Market size 28Growth 18Conversion 6Competition 98Returns 2Price range 74Avg price 79Brand share 95Review moat 34Quality gap 76

Competition

Incredible8%

top-5 click share — an open shelf

Brand share

Incredible40%

top-5 brand share — no brand owns this niche

Avg price

Great$16.76

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$4.97–$43.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay3,062.15

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$123K

$123K/yr · 1.6M searches

Growth

Bad-14.6%

90-day search growth — must beat 0% to launch

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Returns

Bad11.5%

return rate — above 5% kills the launch gate

According to Flapen's Amazon United States niche tracking, burgundy shirts for women is a $123K/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 49/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

burgundy shirts for women market data

Units sold / yr
8K–10K
avg 0–100/product
Revenue / yr
$134K–$168K
units × avg price
Conversion rate
0.5%
Avg BSR
#1,004
Page quality
0%
Prime
99%
Sponsored
89%
Out of stock
1.7%
Avg brand age
37 months
Avg seller age
165 days

Competition & brand share

Clicks spread well past the top 5 (8% combined) — an open shelf where new products get seen.

Brands

110 falling

Sellers

147

Top-5 brand share

40%

Top 20: 70%

Top-5 click share

8%

Top 20: 23%

Open market

63%

  • ForeFair10%
  • PRETTYGARDEN8%
  • Trendy Queen7%
  • Amazon Essentials6%
  • Zeagoo4%
  • UNCOOYEE3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.6% search growth over the last 90 days.
50K30KBlack Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.3×

Top burgundy shirts for women search terms

  • burgundy top356K/yr
  • burgundy179K/yr
  • burgundy blouses for women100K/yr
  • burgundy shirts for women102K/yr
  • burgundy tank top56K/yr
  • burgundy tops83K/yr
  • burgundy going out top61K/yr
  • burgundy shirt66K/yr
  • burgundy blouse72K/yr
  • maroon shirt54K/yr
All search terms

Top burgundy shirts for women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%$1K2%$2K3%$4K4%$5K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about burgundy shirts for women

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall24%

“Fit like a glove”

Color13%

“Vibrant color”

Comfort-Overall10%

“comfortable to wear”

Soft Feel7%

“Its so soft and smooth”

Quality-Overall7%

“Quality feels solid for the price”

Material Quality6%

“Good quality material”

Shape/Style4%

“Flattering style”

Value For Money4%

“Great deal”

Stretchability/Expandability/Elasticity2%

“Its stretchy and a nice material”

Advertised Vs Actual Product2%

“just as advertised”

What buyers complain about

Size-Overall26%

“Too short”

Material Quality6%

“The material these are made out of is awful”

Color5%

“Color was off”

Quality-Overall5%

“Quality is cheap”

Shape/Style2%

“not flattering at all”

Thickness2%

“Very thick”

Advertised Vs Actual Product2%

“Very deceiving picture”

Length2%

“Too long”

Chest Fit1%

“The chest area is also kinda small since I am on the bigger side”

Transparency1%

“So see through might as well be transparent”

Top return reasons

Size-Overall45%
Chest Fit9%
Length8%
Color8%
Material Quality6%
Waist Fit4%
Sleeve Fit3%
Shape/Style3%
Advertised Vs Actual Product2%
Shoulder Fit2%

Common questions

Is burgundy shirts for women profitable to sell on Amazon United States?
The niche generates $123K/yr across 344 tracked products. 14 of 140 products launched in the last 360 days are still selling. 90-day search growth is -14.6%. Flapen's verdict: Skip it (49/100).
How competitive is the burgundy shirts for women niche?
110 brands and 147 sellers compete. The top 5 products take 8% of clicks and top 5 brands hold 40% of demand.
What do buyers complain about in burgundy shirts for women?
Top complaints mined from reviews: Size-Overall, Material Quality, Color. The return rate is 11.5% — above our launch gate.
When does demand for burgundy shirts for women peak?
Demand peaks in Oct–Nov–Dec; the busiest month runs 2.3× the quietest.
What does it cost to enter the burgundy shirts for women niche?
Listings span $4.97–$43.64; the average listing price is $16.76 (sweet spot $15–$100). The average incumbent carries 3,062 reviews — the moat a new listing must climb.