Burgundy Scarf

Shoppers searched for this 353K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -30.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $108K a year.

Searches, last 12 months

353K

Growth, 90 days vs prior 90

-30.2%

Conversion, latest week

2.6%

Market size, estimated

$108Ka year

Peak month

December7.9× the quietest month

Top search term

burgundy shawl42K searches a year

Listings sell for $11.54 on average, from $5.03 to $29.85. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $11.54 that is $1K to $3K a year per listing.

Average price

$11.54under the $15 to $100 sweet spot

Price range

$5.03–$29.85

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

8.4%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #386 within Scarves & Wraps. It carries 1,743 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

100%

Out of stock, average day

3.4%

Average rank

#386in Scarves & Wraps

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

1,743per listing

Listings tracked

73

13 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

2Amazon's first-year sales bar

Average brand age

39 months