burgundy scarf
Skip itSoft demand (-30.2% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Price range
Good$5.03–$29.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,743.3avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.54avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Market size
Okay$108K$108K/yr · 353K searches
Returns
Bad8.4%return rate — above 5% kills the launch gate
Growth
Bad-30.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, burgundy scarf is a $108K/yr Amazon United States market (353K searches/yr). The top 5 brands hold 36% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
burgundy scarf market data
- Units sold / yr
- 13K–15K
- avg 100–250/product
- Revenue / yr
- $144K–$173K
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #386
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 3.4%
- Avg brand age
- 39 months
- Avg seller age
- 185 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
54 rising
Sellers
57
Top-5 brand share
36%
Top 20: 75%
Top-5 click share
31%
Top 20: 64%
Open market
59%
- Hotshawl10%
- Baoqiya9%
- Bawnhaw6%
- RoseSeek6%
- Floerns5%
- CHUNG5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -30.2% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.9×
Top burgundy scarf search terms
- burgundy shawl42K/yr
- burgundy scarf78K/yr
- burgundy head scarf21K/yr
- maroon scarf42K/yr
- burgundy silk scarf23K/yr
- burgundy scarf for women36K/yr
- maroon shawl11K/yr
- burgundy pashmina10K/yr
- maroon silk scarf13K/yr
- dark red scarf18K/yr
Top burgundy scarf products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hotshawl Chiffon Shawls and Wraps for Evening Dresses Women Elegant Soft Scarf Bridal Scarve Wedding Stole (Burgundy One Size)
Hotshawl$10.944.4★3,189 rev
Baoqiya Womens Shawls and Wraps for Evening Dress Chiffon Shawl Soft Elegant Silky Pashmina Wedding Bridal Scarf (Burgundy Length(79) * Width(19))
Baoqiya$11.304.4★4,964 rev
Bawnhaw Burgundy Large Scarf Pashmina-Like Shawl for Women Fall Winter Soft Cashmere-Feel Fringe Wrap Fashion Accessories for Wedding Bridal Evening Dresses
Bawnhaw$7.714.4★95 rev
RoseSeek Womens Leopard Print Silk Scarf Satin Square Scarves Cheetah Headband Sleeping Hair Wraps Burgundy One-Size
RoseSeek$11.874.5★66 rev
CHUNG Womens Scarf Satin Solid Color Fashion Girls Scarves bandana 50s Retro Emulation Silk Handbag Hair Ribbons Handkerchief Necktie Square 27.5 Burgundy
CHUNG$7.794.7★194 rev
Newest
by launch date
zero season Womens Pashmina Shawl Wrap Winter Scarf for Evening Dress Wedding Bridesmaid Gift Elegant Wraps and Shawls for Formal Events Burgundy
zero season$15.1713 rev
UTOWO Women Winter Scarf Soft Warm Shawls Scarves with Tassels Men Winter Warm Long Large Scarve 78.5IN*26.5IN Fashion Soild Scarfs
UTOWO$6.6613 rev
PULI Womens Burgundy Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridal Winter Warm Shoulder Wrap
PULI$29.85436 rev
STARWHISPER 100% Pure Mulberry Silk Square Scarf-27x27 Lightweight Hair Scarves Headscarf Night Sleeping with Gift Packed (Burgundy Paisley)
STARWHISPER$19.58452 rev
Ciormis Pashmina Scarf for Women Soft Pashminas Shawls and Wraps for Evening Dresses Wedding Bride Bridesmaid Shawls Scarf(Dark Burgundy)
Ciormis$12.17558 rev
Trending
90-day click momentum
EIysee 35 x 35 Womens Fashion Pattern Large Square Silk Like Hair Scarf Head Sleeping Wrap Satin Neck Bandana for Gift (Stripes-Wine Red)
EIysee$7.554.6★
Ciormis Pashmina Scarf for Women Soft Pashminas Shawls and Wraps for Evening Dresses Wedding Bride Bridesmaid Shawls Scarf(Dark Burgundy)
Ciormis$12.174.6★
zero season Womens Pashmina Shawl Wrap Winter Scarf for Evening Dress Wedding Bridesmaid Gift Elegant Wraps and Shawls for Formal Events Burgundy
zero season$15.174.5★
STARWHISPER 100% Pure Mulberry Silk Square Scarf-27x27 Lightweight Hair Scarves Headscarf Night Sleeping with Gift Packed (Burgundy Paisley)
STARWHISPER$19.584.6★
vimate Burgundy Shawls and wraps for Evening Dresses-Summer formal Sheer Lace floral Evening Wraps And Shawls for Women Dressy(Style 1-Burgundy)
vimate$8.814.7★
What buyers say about burgundy scarf
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful color”
“Buttery Soft”
“well made”
“the material seems elegant”
“Worth the money”
“Nice fit”
“It keeps her warm”
“wedding gift”
“this weight is perfect”
“Comfortable”
What buyers complain about
“NOT the color in the description”
“Too small”
“Fabric destroyed easily”
“Not a cape. This is a scarf, when advertised as a cape”
“if def doesnt make you any warmer”
“Looks and feels expensive”
“It sheds terribly”
“Cheaply made”
“The print looks cheap”
“WAY TOO THIN”
Top return reasons
Common questions
- Is burgundy scarf profitable to sell on Amazon United States?
- The niche generates $108K/yr across 73 tracked products. 2 of 13 products launched in the last 360 days are still selling. 90-day search growth is -30.2%. Flapen's verdict: Skip it (43/100).
- How competitive is the burgundy scarf niche?
- 54 brands and 57 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 36% of demand.
- What do buyers complain about in burgundy scarf?
- Top complaints mined from reviews: Color, Size-Overall, Material Quality. The return rate is 8.4% — above our launch gate.
- When does demand for burgundy scarf peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 7.9× the quietest.
- What does it cost to enter the burgundy scarf niche?
- Listings span $5.03–$29.85; the average listing price is $11.54 (sweet spot $15–$100). The average incumbent carries 1,743 reviews — the moat a new listing must climb.