Is burgundy purse profitable to sell on Amazon United States?

The niche generates $646K/yr across 74 tracked products. 13 of 34 products launched in the last 360 days are still selling. 90-day search growth is -31.1%. Flapen's verdict: Worth a look (53/100).

How competitive is the burgundy purse niche?

50 brands and 55 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 48% of demand.

What do buyers complain about in burgundy purse?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Strap/String Quality. The return rate is 11.8% — above our launch gate.

When does demand for burgundy purse peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 2.6× the quietest.

What does it cost to enter the burgundy purse niche?

Listings span $11.63–$125.67; the average listing price is $27.05 (sweet spot $15–$100). The average incumbent carries 616 reviews — the moat a new listing must climb.

burgundy purse

Worth a look

Shows a sweet-spot price point ($27.05 avg), but high returns (11.8%) keeps it on the watch list.

Avg price

Incredible$27.05

avg listing price — sweet spot $15–$100

Competition

Great28%

top-5 click share — an open shelf

Brand share

Great48%

top-5 brand share — no brand owns this niche

Price range

Great$11.63–$125.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good615.66

avg incumbent reviews — the moat a new listing must climb

Market size

Good$646K

$646K/yr · 1.6M searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Growth

Bad-31.1%

90-day search growth — must beat 0% to launch

Returns

Bad11.8%

return rate — above 5% kills the launch gate

Signals No Dominant Brand Low Review Barrier High Returns

According to Flapen's Amazon United States niche tracking, burgundy purse is a $646K/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 53/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

burgundy purse market data

Units sold / yr: 20K–25K; avg 100–250/product
Revenue / yr: $541K–$676K; units × avg price
Conversion rate: 1.5%
Avg BSR: #2,890
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 4.2%
Avg brand age: -22 months
Avg seller age: 165 days

Competition & brand share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Brands

50 falling

Sellers

Top-5 brand share

48%

Top 20: 81%

Top-5 click share

28%

Top 20: 63%

Open market

47%

QWINEE13%
RoseSeek11%
KKXIU9%
Verdusa8%
OYOANGLE8%
RTPRTP5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -31.1% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.6×

Open Trend

Top burgundy purse search terms

burgundy purse552K/yr -44.7%1.3% conv.
burgundy clutch139K/yr -13.1%1.1% conv.
burgundy bag154K/yr -27.7%0.7% conv.
burgundy purses for women122K/yr -41.8%1.0% conv.
maroon purse81K/yr -27.5%1.3% conv.
burgundy handbag64K/yr -21.0%0.6% conv.
burgundy tote bag38K/yr -17.0%0.1% conv.
dark red purse41K/yr -12.0%0.6% conv.
burgundy bags for women48K/yr -29.8%0.7% conv.
burgundy shoulder bag46K/yr -15.7%1.1% conv.

All search terms

Top burgundy purse products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

RoseSeek Womens PU Leather Shoulder Bag Zipper Top Shoulder Purse Cute Underarm Bag Burgundy One Size

RoseSeek$26.464.3★32 rev

QWINEE Womens Woven Evening Bag Dumpling Clutch Purse No Strap Handbags Elegant Faux PU Leather Clutch Bag Burgundy One-Size

QWINEE$33.364.3★245 rev

RTPRTP Burgundy Purse for Women Small Faux Leather Top Handle Satchel Handbag with Detachable Crossbody Strap Vintage Shoulder Bag for Everyday Date Night and Travel(burgundy)

RTPRTP$30.064.7★255 rev

Amazon Essentials Womens Lightweight Clutch Crossbody Bag Burgundy One Size

Amazon Essentials$21.054.1★36 rev

KKXIU Shoulder Bag for Women Small Clutch Purses Cute Hobo Handbag Trendy Underarm Bag-Burgundy

KKXIU$22.314.7★948 rev

Newest

by launch date

Amazon Essentials Womens Lightweight Clutch Crossbody Bag Burgundy One Size

Amazon Essentials$21.0536 rev

2mo ago

YAPAIOU Leather Envelope Evening Bag for Women Patent PU Clutch Purse for Formal Wedding Party Cocktail Prom Burgundy

YAPAIOU$26.269 rev

5mo ago

OYOANGLE Womens Mini Leather Bucket Bags Top Handle Purse Metallic Buckle Handbags Hobo Bag Burgundy One Size

OYOANGLE$23.376 rev

5mo ago

SUANNI Burgundy Vegan Leather Hobo Bag for Women Large Summer Maroon Purse Slouchy Shoulder Tote Bags Womens Handbags with Zipper Casual Purses for Everyday Work (Burgundy)

SUANNI$34.8123 rev

6mo ago

GORGLITTER Womens Clutch Purse Floral Formal Evening Handbag Chain Strap Shoulder Bag Burgundy One Size

GORGLITTER$26.5013 rev

7mo ago

What buyers say about burgundy purse

What buyers praise and complain about, mined from review topics.

What buyers love

Color17%

“the color is beautiful”

Quality-Overall15%

“Good quality bag”

Size-Overall14%

“it fits everything I need”

Value For Money7%

“Worth It”

Shape/Style6%

“The style is classic”

Design-Overall4%

“The design is stylish and perfect for parties, weddings, or special occasions”

Soft Feel4%

“It's soft”

Advertised Vs Actual Product3%

“Just as described”

Leather Quality3%

“The leather is absolutely beautiful”

Strap/String Quality3%

“The strap was easy to attach”

What buyers complain about

Size-Overall15%

“Smaller bag than I used to”

Quality-Overall6%

“Poor Quality”

Strap/String Quality6%

“The clip on strap wasnt strong”

Zipper Quality4%

“Also, it was hard to manipulate the flap and then zipper”

Value For Money4%

“not worth the price”

Material Quality3%

“Looks like plastic”

Color3%

“This is NOT burgundy color as advertised its more like a Merlot”

Ease Of Use3%

“Hard to open”

Durability3%

“They start falling apart soon after using”

Strength2%

“Very flimsy”

Top return reasons

Size-Overall33%

Color25%

Material Quality8%

Quality-Overall6%

Advertised Vs Actual Product4%

Shape/Style3%

Value For Money3%

Length2%

Zipper Quality2%

Strap/String Quality2%

Common questions

Is burgundy purse profitable to sell on Amazon United States?: The niche generates $646K/yr across 74 tracked products. 13 of 34 products launched in the last 360 days are still selling. 90-day search growth is -31.1%. Flapen's verdict: Worth a look (53/100).
How competitive is the burgundy purse niche?: 50 brands and 55 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 48% of demand.
What do buyers complain about in burgundy purse?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Strap/String Quality. The return rate is 11.8% — above our launch gate.
When does demand for burgundy purse peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 2.6× the quietest.
What does it cost to enter the burgundy purse niche?: Listings span $11.63–$125.67; the average listing price is $27.05 (sweet spot $15–$100). The average incumbent carries 616 reviews — the moat a new listing must climb.