Burgundy Pocket Square

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved +16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.

Searches, last 12 months

40K

Growth, 90 days vs prior 90

+16.0%

Conversion, latest week

6.6%

Market size, estimated

$24Ka year

Top search term

burgundy pocket square18K searches a year

Listings sell for $9.05 on average, from $3.95 to $15.52. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $9.05 that is $905 to $2K a year per listing.

Average price

$9.05under the $15 to $100 sweet spot

Price range

$3.95–$15.52

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$905–$2K

Returns

9.2%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #73 within Handkerchiefs. It carries 1,909 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

2.6%

Average rank

#73in Handkerchiefs

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

1,909per listing

Listings tracked

30

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

51 months