burgundy pocket square
Skip itPrices mostly outside the sweet spot ($3.95–$15.52) — this niche doesn't clear our bar today.
Brand share
Great55%top-5 brand share — no brand owns this niche
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,908.77avg incumbent reviews — the moat a new listing must climb
Growth
Okay+16.0%90-day search growth — must beat 0% to launch
Avg price
Okay$9.05avg listing price — sweet spot $15–$100
Returns
Bad9.2%return rate — above 5% kills the launch gate
Market size
Bad$24K$24K/yr · 40K searches
Price range
Bad$3.95–$15.52cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, burgundy pocket square is a $24K/yr Amazon United States market (40K searches/yr). The top 5 brands hold 55% of demand. Verdict: Skip it — 41/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
burgundy pocket square market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $27K–$36K
- units × avg price
- Conversion rate
- 6.6%
- Avg BSR
- #73
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 2.6%
- Avg brand age
- 51 months
- Avg seller age
- 196 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
19 rising
Sellers
20
Top-5 brand share
55%
Top 20: 100%
Top-5 click share
49%
Top 20: 92%
Open market
37%
- Vesuvio Napoli14%
- Selected Hanky12%
- KissTies11%
- Branduce10%
- S&W SHLAX&WING8%
- tiemart8%
Demand
Weekly Amazon search volume, last 30 weeks — +16.0% search growth over the last 90 days.Top burgundy pocket square search terms
- burgundy pocket square18K/yr
- burgundy pocket squares for men9K/yr
- burgundy handkerchief7K/yr
- maroon pocket square6K/yr
Top burgundy pocket square products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Selected Hanky 100% Pure Silk Pocket Square Solid Burgundy
Selected Hanky$9.804.4★2,817 rev
Vesuvio Napoli BURGUNDY PAISLEY DESIGN Hankerchief Pocket Square Hanky Mens Handkerchiefs
Vesuvio Napoli$7.894.5★1,354 rev
KissTies Mens Pocket Square Burgundy Red Hanky X 1 pc Size 12X12
KissTies$8.594.4★235 rev
Branduce Burgundy Pocket Square for Men Plain Solid Boy Handkerchief for Wedding PartyPS01-01
Branduce$5.934.6★446 rev
GHTIYLP Mens Handkerchiefs with Pocket Square Holder Paisley Pocket Square Handkerchief for Men Wedding Party Business (Burgundy)
GHTIYLP$9.734.5★75 rev
Newest
by launch date
Silk-Like Handkerchief Formal Pocket Squares Burgundy Large Size 20x20 Inches Solid Color for Weddings Men and Women (Wine Red 20x20 Inch)
Vtrbwze$3.9555 rev
Rzmtaol Floral Pocket Square Satin Handkerchief for Men Vintage Pocket Handkerchief Flower Pattern for Business Banquet (Burgundy)
Rzmtaol$9.884 rev
Gsyziux Pocket Squares for Men Polka Dots Mens Handkerchiefs for Business Wedding Party Daily (Burgundy)
Gsyziux$9.7310 rev
Branduce Burgundy Pocket Square for Men Plain Solid Boy Handkerchief for Wedding PartyPS01-01
Branduce$5.93446 rev
JEMYGINS Silk Burgundy Floral Tie Necktie and Pocket Square Hankerchief and Tie Bar Clip Sets for Men(55)
JEMYGINS$9.954,126 rev
Trending
90-day click momentumSilk-Like Handkerchief Formal Pocket Squares Burgundy Large Size 20x20 Inches Solid Color for Weddings Men and Women (Wine Red 20x20 Inch)
Vtrbwze$3.954.3★
Rzmtaol Floral Pocket Square Satin Handkerchief for Men Vintage Pocket Handkerchief Flower Pattern for Business Banquet (Burgundy)
Rzmtaol$9.883.8★
JEMYGINS Silk Burgundy Floral Tie Necktie and Pocket Square Hankerchief and Tie Bar Clip Sets for Men(55)
JEMYGINS$9.954.7★
tiemart Solid Color Pocket Square Burgundy
tiemart$12.674.5★
Selected Hanky 100% Pure Silk Pocket Square Solid Burgundy
Selected Hanky$9.804.4★
What buyers say about burgundy pocket square
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful color”
“no complaints - does what i needed”
“This tie is a solid purchase for the price”
“Just as advertised”
“material was nice”
“lovely pocket square - my son likes it - thank you”
“Rich color and silky feel”
“Looking crisp and sharp kind of Tie”
“length was great”
What buyers complain about
“Stitches were ripped in the back”
“I would not expect the best quality”
Top return reasons
Common questions
- Is burgundy pocket square profitable to sell on Amazon United States?
- The niche generates $24K/yr across 30 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +16.0%. Flapen's verdict: Skip it (41/100).
- How competitive is the burgundy pocket square niche?
- 19 brands and 20 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 55% of demand.
- What do buyers complain about in burgundy pocket square?
- Top complaints mined from reviews: Stitch/Finish/Polish, Quality-Overall. The return rate is 9.2% — above our launch gate.
- What does it cost to enter the burgundy pocket square niche?
- Listings span $3.95–$15.52; the average listing price is $9.05 (sweet spot $15–$100). The average incumbent carries 1,909 reviews — the moat a new listing must climb.