burgundy flats
Skip itHigh returns (19.8%) — this niche doesn't clear our bar today.
Competition
Incredible14%top-5 click share — an open shelf
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Avg price
Incredible$38.59avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$4.85–$148.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,430.94avg incumbent reviews — the moat a new listing must climb
Market size
Bad$63K$63K/yr · 854K searches
Growth
Bad-23.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Returns
Bad19.8%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, burgundy flats is a $63K/yr Amazon United States market (854K searches/yr). The top 5 brands hold 39% of demand. Verdict: Skip it — 46/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
burgundy flats market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $77K–$96K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #575
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 78%
- Out of stock
- 12.5%
- Avg brand age
- 35 months
- Avg seller age
- 133 days
Competition & brand share
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.Brands
72 rising
Sellers
201
Top-5 brand share
39%
Top 20: 70%
Top-5 click share
14%
Top 20: 37%
Open market
56%
- Amazon Essentials15%
- Project Cloud7%
- Reebok7%
- Coutgo5%
- adidas5%
- LUCKY STEP5%
Demand
Weekly Amazon search volume, last 37 weeks — -23.3% search growth over the last 90 days.Top burgundy flats search terms
- burgundy flats110K/yr
- burgundy sneakers for women133K/yr
- burgundy flats for women95K/yr
- burgundy sneakers71K/yr
- maroon shoes54K/yr
- maroon sneakers women79K/yr
- burgundy tennis shoes for women43K/yr
- burgundy mary janes39K/yr
- burgundy ballet flats33K/yr
- maroon flats27K/yr
Top burgundy flats products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Reebok Womens Club C Double Revenge Platform Sneaker Chalk/Chalk/Classic Burgundy Size 5
Reebok$62.154.5★1,898 rev
Amazon Essentials Womens Velvet Mary Jane Ballet Flat with Buckle Strap Burgundy Velvet 8
Amazon Essentials$19.864.4★1,772 rev
Project Cloud Fashion Sneakers for Women 2026 - Lace-Up Shoes Trendy Women Sneakers with Memory Foam Insole Womens Fashion Sneakers Non-Slip Womens Shoes (Irita Irita-Burg 7.5M) Burgundy
Project Cloud$31.204.0★2,579 rev
Amazon Essentials Womens Velvet Mary Jane Ballet Flat with Buckle Strap Burgundy Velvet 9
Amazon Essentials$19.744.4★1,772 rev
Amazon Essentials Womens Velvet Mary Jane Ballet Flat with Buckle Strap Burgundy Velvet 10
Amazon Essentials$20.294.4★1,772 rev
Newest
by launch date
Coutgo Womens Mary Jane Flats Closed Pointed Toe Ballet Flats Ankle Strap Work Dress Shoes Burgundy Size 8
Coutgo$36.7769 rev
Project Cloud Fashion Sneakers for Women 2026 - Lace-Up Shoes Trendy Women Sneakers with Memory Foam Insole Womens Fashion Sneakers Non-Slip Womens Shoes (Irita Irita-Burg 7.5M) Burgundy
Project Cloud$31.202,579 rev
La Chapelle Womens Fashion Sneakers Casual Comfortable Walking Shoes Lightweight Lace-up Tennis Shoes Non-Slip Trainers for Daily Wear
La Chapelle$32.8912 rev
HEAWISH Womens Black Flats Flower Embroideried Lace Ballet Flats Pointed Toe Comfortable Dress Shoes for Women(Wine US8)
HEAWISH$19.02112 rev
Athlefit Womens Mary Jane Flats Dressy Comfortable Square Toe Slip On Ballet Flats Shoes with Buckle Strap Wine Red Size 8
Athlefit$30.48148 rev
Trending
90-day click momentumLa Chapelle Womens Fashion Sneakers Casual Comfortable Walking Shoes Lightweight Lace-up Tennis Shoes Non-Slip Trainers for Daily Wear
La Chapelle$32.894.1★
Coutgo Womens Mary Jane Flats Closed Pointed Toe Ballet Flats Ankle Strap Work Dress Shoes Burgundy Size 8
Coutgo$36.774.3★
Amazon Essentials Womens Velvet Mary Jane Ballet Flat with Buckle Strap Burgundy Velvet 9
Amazon Essentials$19.744.4★
New Balance Womens 574 Core Sneaker Burgundy/White 10.5
New Balance$64.104.6★
Amazon Essentials Womens Velvet Mary Jane Ballet Flat with Buckle Strap Burgundy Velvet 10
Amazon Essentials$20.294.4★
What buyers say about burgundy flats
What buyers praise and complain about, mined from review topics.What buyers love
“Comfortable and Cute”
“they fit snugly”
“Color in description is accurate”
“Great quality and perfect for daily use”
“Comfortable and stylish”
“Worth the money”
“Just what I wanted”
“The velvet material looks very high quality”
“These are lightweight”
“the suede feels soft yet durable”
What buyers complain about
“Runs Small”
“Not comfortable”
“my entire foot was in pain”
“these were way too large in the toe”
“Low heel maybe an inch”
“the shoes may be cheap”
“pray they break in”
“The only thing I noticed is that the color is a bit more muted than it appears in the photos”
“Way too narrow”
“Very stiff though”
Top return reasons
Common questions
- Is burgundy flats profitable to sell on Amazon United States?
- The niche generates $63K/yr across 169 tracked products. 3 of 52 products launched in the last 360 days are still selling. 90-day search growth is -23.3%. Flapen's verdict: Skip it (46/100).
- How competitive is the burgundy flats niche?
- 72 brands and 201 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 39% of demand.
- What do buyers complain about in burgundy flats?
- Top complaints mined from reviews: Size-Overall, Comfort-Overall, Pain Relief-Overall. The return rate is 19.8% — above our launch gate.
- What does it cost to enter the burgundy flats niche?
- Listings span $4.85–$148.98; the average listing price is $38.59 (sweet spot $15–$100). The average incumbent carries 2,431 reviews — the moat a new listing must climb.