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Burgundy Flats

Fail

An estimated 19.8% of orders come back, so Burgundy Flats is a Fail.

Flapen Score
46
46 / 100
Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 45
Market size
$63K/yr854K searches / yr
90-day growth
-23.3%search demand this quarter
Competition
14%top-5 click share · 72 brands · 201 sellers

Flapen Score

Burgundy Flats against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Burgundy Flats is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Burgundy Flats market on Amazon at a glance

Shoppers on Amazon United States searched for Burgundy Flats 854K times last year and spent an estimated $63K. The top 5 brands take 39% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 854K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -23.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.

Searches, last 12 months
854K
Growth, 90 days vs prior 90
-23.3%
Conversion, latest week
0.2%
Market size, estimated
$63Ka year
Top search term
burgundy flats110K searches a year

02 · Price

A sale here is worth $38.59.

Listings sell for $38.59 on average, from $4.85 to $148.98. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $38.59 that is $0 to $4K a year per listing.

Average price
$38.59inside the $15 to $100 sweet spot
Price range
$4.85–$148.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
19.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #575 within Fashion Sneakers. It carries 2,431 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
99%
Out of stock, average day
12.5%
Average rank
#575in Fashion Sneakers
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
2,431per listing
Listings tracked
169

04 · Newcomers

3 of last year's 52 launches cleared the first-year sales bar.

52 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
52
Successful launches
3Amazon's first-year sales bar
Average brand age
35 months

Products

Top Burgundy Flats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 14% of clicks. An open shelf where new products get seen.

Brands

72 rising

Sellers

201

Top-5 brand share

39%

Top 20: 70%

Top-5 click share

14%

Top 20: 37%

Open market

56%

  • Brand 115%
  • Brand 27%
  • Brand 37%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Burgundy Flats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '26NovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.7× · 9 of 12 months tracked

Search terms

Top Burgundy Flats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • burgundy flats110K/yr
  • burgundy sneakers for women133K/yr
  • burgundy flats for women95K/yr
  • burgundy sneakers71K/yr
  • maroon shoes54K/yr
  • maroon sneakers women79K/yr
  • burgundy tennis shoes for women43K/yr
  • burgundy mary janes39K/yr
  • burgundy ballet flats33K/yr
  • maroon flats27K/yr

Reviews and returns

What reviews say buyers love and hate about Burgundy Flats

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Comfort-Overall”
23%of negative reviews mention “Size-Overall”
19.8%of orders come back
“Runs Small”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Burgundy Flats questions

Answered from the same tracked data.