burgundy flannel men
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Avg price
Incredible$39.03avg listing price — sweet spot $15–$100
Competition
Great22%top-5 click share — an open shelf
Brand share
Good67%top-5 brand share — brands hold most of the demand
Price range
Good$14.70–$162.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Bad5.0%return rate — above 5% kills the launch gate
Review moat
Bad19,815.22avg incumbent reviews — the moat a new listing must climb
Growth
Bad-35.8%90-day search growth — must beat 0% to launch
Market size
Bad$13K$13K/yr · 461K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, burgundy flannel men is a $13K/yr Amazon United States market (461K searches/yr). The top 5 brands hold 67% of demand. Verdict: Skip it — 37/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
burgundy flannel men market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $39K–$49K
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #687
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 93%
- Out of stock
- 11.1%
- Avg brand age
- 48 months
- Avg seller age
- 156 days
Competition & brand share
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.Brands
28 rising
Sellers
79
Top-5 brand share
67%
Top 20: 97%
Top-5 click share
22%
Top 20: 49%
Open market
26%
- Legendary Whitetails25%
- BAMBOO COOL16%
- Carhartt12%
- Dubinik7%
- Wrangler Authentics7%
- CQR7%
Demand
Weekly Amazon search volume, last 28 weeks — -35.8% search growth over the last 90 days.Top burgundy flannel men search terms
- duluth trading company133K/yr
- redhead shirts for men42K/yr
- redhead clothing49K/yr
- whitetail16K/yr
- legendary whitetails mens jacket37K/yr
- carhartt plaid shirts for men11K/yr
- legendary whitetail19K/yr
- carhartt flannel for men43K/yr
- mens legendary whitetails12K/yr
- burgundy flannel men11K/yr
Top burgundy flannel men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Legendary Whitetails Mens Long Sleeve Button Down 100% Cotton Flannel Shirt Cedarwood Plaid Large
Legendary Whitetails$31.544.6★100,740 rev
BAMBOO COOL Mens Ultra Breathable Underwear No Riding Up Boxer Briefs with ComfortFlexible Waistband Multipack
BAMBOO COOL$32.464.5★16,388 rev
Carhartt Mens Iconic K87 Pocket T-Shirt Navy XX-Large
Carhartt$18.434.7★14,741 rev
Duluth Trading Co. Mens Buck Naked Boxer Briefs Black LRG
Duluth Trading Co$23.700.0★0 rev
COOFANDY Mens Summer Beach Cotton Linen Short Sleeve Shirt Business Work Shirts Light Green
COOFANDY$26.804.3★14,747 rev
Newest
by launch dateDuluth Trading Co. Mens Buck Naked Boxer Briefs Black LRG
Duluth Trading Co$23.700 rev
Duluth Trading Co. Mens Buck Naked Long Boxer Briefs Black MED
Duluth Trading Co$24.171 rev
Wrangler Authentics Mens Short Sleeve Classic Woven Shirt Light Chambray X-Large
Wrangler Authentics$24.5817,730 rev
Long Sleeve Classic Woven Shirt Burnt Olive Small
Wrangler Authentics$26.4711,444 rev
Wrangler Authentics Mens Short Sleeve Classic Woven Shirt Sea Spray Chambray Large
Wrangler Authentics$24.7117,730 rev
Trending
90-day click momentumDuluth Trading Co. Mens Buck Naked Long Boxer Briefs Black MED
Duluth Trading Co$24.175.0★
Duluth Trading Co. Mens Buck Naked Boxer Briefs Black LRG
Duluth Trading Co$23.700.0★
TRUEWERK Mens B1 Sun Long Sleeve Tee - UPF 50+ Full-Arm Sun Protection 100% Poly Interlock Knit Moisture-Wicking Raglan Sleeves 120gsm Dark Heathered Grey 3XL
TRUEWERK$42.784.7★
Pendleton Iconic Board Shirts for Men 100% Wool Spring-Ready Washable Surf Classic for Seasonal Layering Regular Fit Teal/Charcoal Ombre
Pendleton$162.374.8★
BAMBOO COOL Mens Undershirts Moisture Wicking Crewneck T Shirts Breathable Stretch Soft Tees for Men 6 Pack
BAMBOO COOL$48.504.5★
What buyers say about burgundy flannel men
What buyers praise and complain about, mined from review topics.What buyers love
“Very comfortable fir sure”
“it fit snug”
“Comfy and warm”
“Quality Shirt”
“The fabric feels soft”
“Good deal”
“Breathes well”
“Fantastic material”
“Good color variety”
“As advertised”
What buyers complain about
“Shirt is huge”
“Low Quality”
“not very durable”
“Horrible material”
“Waste of Money”
“do not keep your feet warm”
“IT WILL SHRINK”
“Not as advertised”
“Shirt is thick”
“the length was not ok”
Top return reasons
Common questions
- Is burgundy flannel men profitable to sell on Amazon United States?
- The niche generates $13K/yr across 107 tracked products. 8 of 14 products launched in the last 360 days are still selling. 90-day search growth is -35.8%. Flapen's verdict: Skip it (37/100).
- How competitive is the burgundy flannel men niche?
- 28 brands and 79 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in burgundy flannel men?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 5.0% — above our launch gate.
- What does it cost to enter the burgundy flannel men niche?
- Listings span $14.70–$162.37; the average listing price is $39.03 (sweet spot $15–$100). The average incumbent carries 19,815 reviews — the moat a new listing must climb.