Skip to content
45

burgundy earrings

Skip it

High returns (10.3%) — this niche doesn't clear our bar today.

Market size 33Growth 17Conversion 26Competition 53Returns 6Price range 80Avg price 77Brand share 81Review moat 65Quality gap 72

Brand share

Great54%

top-5 brand share — no brand owns this niche

Price range

Great$7.68–$46.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$15.60

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good894.27

avg incumbent reviews — the moat a new listing must climb

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$156K

$156K/yr · 481K searches

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-15.1%

90-day search growth — must beat 0% to launch

Returns

Bad10.3%

return rate — above 5% kills the launch gate

According to Flapen's Amazon United States niche tracking, burgundy earrings is a $156K/yr Amazon United States market (481K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 45/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

burgundy earrings market data

Units sold / yr
8K–10K
avg 100–250/product
Revenue / yr
$125K–$156K
units × avg price
Conversion rate
2.1%
Avg BSR
#917
Page quality
0%
Prime
100%
Sponsored
95%
Out of stock
0.1%
Avg brand age
37 months
Avg seller age
172 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

22

Top-5 brand share

54%

Top 20: 100%

Top-5 click share

53%

Top 20: 97%

Open market

40%

  • coadipress26%
  • AICase8%
  • Jadive8%
  • BriLove7%
  • Me&Hz6%
  • Hicarer6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.1% search growth over the last 90 days.
13K8KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 2.5×

Top burgundy earrings search terms

  • burgundy earrings139K/yr
  • burgundy earrings for women85K/yr
  • burgundy jewelry44K/yr
  • maroon earrings48K/yr
  • burgundy jewelry for women48K/yr
  • maroon jewelry15K/yr
  • maroon earrings for women25K/yr
  • burgundy earrings dangle11K/yr
  • burgundy and gold earrings12K/yr
  • burgundy statement earrings10K/yr
All search terms

Top burgundy earrings products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$16K20%$31K30%$47K40%$62K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

What buyers say about burgundy earrings

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Good quality”

Color15%

“nice color”

Size-Overall12%

“fit well”

Weight Light11%

“Very lightweight and comfortable”

Value For Money8%

“Did not complain due to cheap price”

Advertised Vs Actual Product7%

“Looks exactly like the picture”

Shape/Style4%

“gorgeous enough to make my dress classy and appropriate”

Brightness/Shine/Glow4%

“full of sparkle”

Durability2%

“For the price they are durable”

Material Quality2%

“the material is so lovely”

What buyers complain about

Color28%

“No the right color”

Weight Heavy22%

“Broke quickly & really heavy”

Quality-Overall14%

“are very low quality”

Size-Overall11%

“Too small”

Durability4%

“Mine broke after one wear”

Material Quality4%

“Materials are on par for cheaper costume jewelry”

Brightness/Shine/Glow3%

“This picture does not do the sparkle justice”

Adhesion/Stickiness3%

“The white glue they used shows”

Chain/Key Quality3%

“so was chain on the purse I opted not to wear”

Strength1%

“Nice, a little fragile”

Top return reasons

Color40%
Size-Overall26%
Advertised Vs Actual Product6%
Weight Heavy5%
Quality-Overall5%
Metal Authenticity4%
Material Quality2%
Shape/Style1%
Value For Money1%
Functionality-Overall1%

Common questions

Is burgundy earrings profitable to sell on Amazon United States?
The niche generates $156K/yr across 22 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -15.1%. Flapen's verdict: Skip it (45/100).
How competitive is the burgundy earrings niche?
20 brands and 22 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 54% of demand.
What do buyers complain about in burgundy earrings?
Top complaints mined from reviews: Color, Weight Heavy, Quality-Overall. The return rate is 10.3% — above our launch gate.
When does demand for burgundy earrings peak?
Demand peaks in Sep–Oct; the busiest month runs 2.5× the quietest.
What does it cost to enter the burgundy earrings niche?
Listings span $7.68–$46.96; the average listing price is $15.60 (sweet spot $15–$100). The average incumbent carries 894 reviews — the moat a new listing must climb.