burgundy coat
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Avg price
Incredible$39.00avg listing price — sweet spot $15–$100
Competition
Great22%top-5 click share — an open shelf
Price range
Great$14.63–$106.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay1,989.71avg incumbent reviews — the moat a new listing must climb
Market size
Bad$0$0/yr · 196K searches
Growth
Bad-89.5%90-day search growth — must beat 0% to launch
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Returns
Bad21.4%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, burgundy coat is a $0/yr Amazon United States market (196K searches/yr). The top 5 brands hold 35% of demand. Verdict: Skip it — 42/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
burgundy coat market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $20K–$29K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #149
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 85%
- Out of stock
- 5.0%
- Avg brand age
- 38 months
- Avg seller age
- 179 days
Competition & brand share
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.Brands
49 rising
Sellers
55
Top-5 brand share
35%
Top 20: 80%
Top-5 click share
22%
Top 20: 49%
Open market
61%
- PRETTYGARDEN11%
- TOPONSKY7%
- chouyatou6%
- KateModa6%
- Tankaneo5%
- Sampeel5%
Demand
Weekly Amazon search volume, last 27 weeks — -89.5% search growth over the last 90 days.Top burgundy coat search terms
- burgundy coat66K/yr
- burgundy jacket women dressy12K/yr
- burgundy coat women65K/yr
- maroon jacket women6K/yr
- burgundy bomber jacket5K/yr
- maroon bomber jacket women5K/yr
- maroon coat9K/yr
- burgundy coat women dressy8K/yr
- burgundy womens coat10K/yr
- burgundy coats for women6K/yr
Top burgundy coat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KateModa Womens Faux Leather Blazer Oversized Bomber Winter Coat Motocycle Button Down Fall Jackets with Pockets Burgundy Medium
KateModa$45.354.2★38 rev
TOPONSKY Womens Faux Fur Coat Burgundy Long Plush Warm Winter Jacket with Pockets Size L
TOPONSKY$49.094.2★1,620 rev
DLNYC Womens Vegan Leather Belted A Line Winter Coat with Faux Fur Trim Hood 3/4 Length Luxurious Winter Fashion Outerwear (US Alpha Small Regular Regular Burgundy)
DLNYC DANIEL'S LEATHER NEW YORK CITY EST. 1995$106.964.2★16 rev
Sampeel Burgundy Leather Jacket Women Faux Oversized Motorcycle Bomber Coats 2025 Fall Fashion Outfits Winter Clothes Red XL
Sampeel$43.624.4★1,152 rev
PRETTYGARDEN Womens Faux Leather Motorcycle Jacket Trendy Fall Spring Clothes Oversized Zip Up Winter Coat Outerwear (Wine Red Medium)
PRETTYGARDEN$44.164.3★971 rev
Newest
by launch date
HOTOUCH Women Bomber Jacket Casual Zip Up Fashion Coats Long Sleeve Light Flight Jackets Red L
HOTOUCH$27.09158 rev
APRROOT Red Leather Jacket Women Oversized Burgundy Faux Bomber Jackets Zip Up Motorcycle Coats Fall Fashion Outfits 2025 with Pocket Wine Red L
APRROOT$32.3857 rev
RISCUYY Crop Jackets for Women Button Waist Cinched Stand Collar Long Sleeve Retro Elegant Cropped Bomber Jackets for Women
RISCUYY$56.6814 rev
chouyatou Womens Winter Double Breasted Midi Long Wool Coat Business Casual Notch Lapel Winter Trench Coat with Belt (Small Burgundy)
chouyatou$46.7439 rev
TOPONSKY Womens Faux Fur Coat Burgundy Long Plush Warm Winter Jacket with Pockets Size L
TOPONSKY$49.091,620 rev
Trending
90-day click momentumHOTOUCH Women Bomber Jacket Casual Zip Up Fashion Coats Long Sleeve Light Flight Jackets Red L
HOTOUCH$27.094.5★
Steve Madden Trench Coat for Women Double-Breasted Long Winter Faux Wool Coat - Wine 1X
Steve Madden$43.824.4★
DLNYC Womens Vegan Leather Belted A Line Winter Coat with Faux Fur Trim Hood 3/4 Length Luxurious Winter Fashion Outerwear (US Alpha Small Regular Regular Burgundy)
DLNYC DANIEL'S LEATHER NEW YORK CITY EST. 1995$106.964.2★
Amazon Essentials Womens Sherpa-Lined Fleece Full-Zip Hooded Jacket Burgundy Medium
Amazon Essentials$21.964.6★
utcoco Womens Faux Leather Motorcycle Jacket Oversized Zip Up Winter Coat Outerwear 2025 Fall Fashion Clothes (Medium Red)
utcoco$40.474.3★
What buyers say about burgundy coat
What buyers praise and complain about, mined from review topics.What buyers love
“Im really impressed with the quality of this blazer”
“it fits over sized and super cute”
“the color was bright”
“Its as comfortable as a sweatshirt and quite warm”
“Perfect weight for cool nights”
“extremely comfortable”
“So cute not cheap material”
“Great coat so soft and fits well”
“Looks like the picture”
“I like that the sleeves are fairly slim”
What buyers complain about
“Ran a bit small”
“it had a strong smell”
“color is a bit off”
“Color and material was different from picture”
“sleeves are substantially shorter on the maroon one”
“Faulty zipper”
“Dirty user chlothing”
“it is very wrinkled”
“I don't care if it's faux leather”
“because I think otherwise they would feel too thick”
Top return reasons
Common questions
- Is burgundy coat profitable to sell on Amazon United States?
- The niche generates $0/yr across 102 tracked products. 1 of 27 products launched in the last 360 days are still selling. 90-day search growth is -89.5%. Flapen's verdict: Skip it (42/100).
- How competitive is the burgundy coat niche?
- 49 brands and 55 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 35% of demand.
- What do buyers complain about in burgundy coat?
- Top complaints mined from reviews: Size-Overall, Smell, Color. The return rate is 21.4% — above our launch gate.
- What does it cost to enter the burgundy coat niche?
- Listings span $14.63–$106.96; the average listing price is $39.00 (sweet spot $15–$100). The average incumbent carries 1,990 reviews — the moat a new listing must climb.