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Burgundy Bow Ties for Men

Fail

An estimated 9.9% of orders come back, so Burgundy Bow Ties for Men is a Fail.

Flapen Score
33
33 / 100
Ranks 15,219 of 16,930 Clothing, Shoes & Jewelry niches · −12 vs the category median of 45
Market size
$77K/yr118K searches / yr
90-day growth
+27.2%search demand this quarter
Competition
66%top-5 click share · 8 brands · 9 sellers

Flapen Score

Burgundy Bow Ties for Men against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Burgundy Bow Ties for Men is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Burgundy Bow Ties for Men market on Amazon at a glance

Shoppers on Amazon United States searched for Burgundy Bow Ties for Men 118K times last year and spent an estimated $77K. The top 5 brands take 91% of clicks. Demand peaks in Apr–Sep–Oct. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved +27.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.

Searches, last 12 months
118K
Growth, 90 days vs prior 90
+27.2%
Conversion, latest week
5.4%
Market size, estimated
$77Ka year
Peak month
October5.5× the quietest month
Top search term
burgundy bow tie35K searches a year

02 · Price

A sale here is worth $12.04.

Listings sell for $12.04 on average, from $7.95 to $17.60. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $12.04 that is $3K to $6K a year per listing.

Average price
$12.04under the $15 to $100 sweet spot
Price range
$7.95–$17.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
9.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #68 within Ties, Cummerbunds & Pocket Squares. It carries 3,125 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
3.2%
Average rank
#68in Ties, Cummerbunds & Pocket Squares
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
3,125per listing
Listings tracked
16

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Burgundy Bow Ties for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

9

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

5%

  • Brand 144%
  • Brand 224%
  • Brand 310%
  • Brand 47%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (2 brands, 5%)

Demand

Burgundy Bow Ties for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Sep, Oct · busiest ÷ quietest = 5.5×

Search terms

Top Burgundy Bow Ties for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • burgundy bow tie35K/yr
  • burgundy bow ties for men27K/yr
  • maroon bow tie18K/yr
  • burgundy bowtie9K/yr
  • dark red bow tie10K/yr
  • wine red bow tie7K/yr
  • maroon bow ties for men5K/yr
  • maroon bowtie4K/yr
  • dark red bowtie4K/yr

Reviews and returns

What reviews say buyers love and hate about Burgundy Bow Ties for Men

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Ease Of Use”
50%of negative reviews mention “Collar Quality”
9.9%of orders come back
“Not the best bow tie as it falls apart easily”
A buyer, on “Collar Quality”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Burgundy Bow Ties for Men questions

Answered from the same tracked data.