Is burgundy belt profitable to sell on Amazon United States?

The niche generates $35K/yr across 63 tracked products. 0 of 16 products launched in the last 360 days are still selling. 90-day search growth is -27.2%. Flapen's verdict: Skip it (41/100).

How competitive is the burgundy belt niche?

34 brands and 38 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 57% of demand.

What do buyers complain about in burgundy belt?

Top complaints mined from reviews: Leather Quality, Quality-Overall, Color. The return rate is 8.9% — above our launch gate.

What does it cost to enter the burgundy belt niche?

Listings span $5.75–$44.42; the average listing price is $14.57 (sweet spot $15–$100). The average incumbent carries 1,212 reviews — the moat a new listing must climb.

burgundy belt

Skip it

A small market ($35K/yr) — this niche doesn't clear our bar today.

Competition

Great31%

top-5 click share — an open shelf

Brand share

Great57%

top-5 brand share — no brand owns this niche

Price range

Great$5.75–$44.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$14.57

avg listing price — sweet spot $15–$100

Review moat

Good1,211.54

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Growth

Bad-27.2%

90-day search growth — must beat 0% to launch

Returns

Bad8.9%

return rate — above 5% kills the launch gate

Market size

Bad$35K

$35K/yr · 247K searches

Signals No Dominant Brand High Returns

According to Flapen's Amazon United States niche tracking, burgundy belt is a $35K/yr Amazon United States market (247K searches/yr). The top 5 brands hold 57% of demand. Verdict: Skip it — 41/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

burgundy belt market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $44K–$58K; units × avg price
Conversion rate: 1.0%
Avg BSR: #855
Page quality: 0%
Prime: 98%
Sponsored: 73%
Out of stock: 4.0%
Avg brand age: 46 months
Avg seller age: 170 days

Competition & brand share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

34 falling

Sellers

Top-5 brand share

57%

Top 20: 93%

Top-5 click share

31%

Top 20: 65%

Open market

34%

Earnda16%
HOTWILL13%
VONMELLI9%
JASGOOD9%
Relang9%
CaserBay9%

Demand

Weekly Amazon search volume, last 40 weeks — -27.2% search growth over the last 90 days.

Open Trend

Top burgundy belt search terms

burgundy belt78K/yr -21.2%1.1% conv.
burgundy belt women84K/yr -35.2%1.4% conv.
maroon belt26K/yr -13.8%1.7% conv.
maroon belt women13K/yr -30.5%1.2% conv.
burgundy belts for women10K/yr -22.0%0.8% conv.
burgundy leather belt7K/yr -2.5%0.5% conv.
wine red belt5K/yr +2.6%0.7% conv.
burgandy belt6K/yr -33.2%1.3% conv.
burgundy leather belt women7K/yr -35.5%1.6% conv.
burgundy waist belt6K/yr -54.7%0.4% conv.

All search terms

Top burgundy belt products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Relang Womens Belts with Gold Buckle Fashion Waist Band Elegant Ladies Belt Gift for Women

Relang$17.654.6★670 rev

Earnda Burgundy Red Belts for Women Faux Leather Waist Belt with Gold Buckle Casual Jeans Pants Dresses

Earnda$11.664.6★211 rev

VONMELLI Womens Leather Belt for Jeans Pants Dress Fashion Ladies Thin Skinny Belt with Gold Buckle for Women Burgundy M

VONMELLI$10.134.7★38 rev

HOTWILL Women Skinny Belts for Jeans Dress Thin Waist Faux Leather Belt with Gold Buckle 0.55 Width Red Small

HOTWILL$10.744.6★108 rev

CaserBay Womens Belt Genuine Leather Belts Durable Waist Belt Gold Color Buckle Waistband For Pants Jeans Width 0.80 Burgundy For Waist 29- 31 Size S-M 4-6

CaserBay$14.714.6★346 rev

Newest

by launch date

HOTWILL Wide Belts for Women Dresses Jeans Chunky Faux Leather Ladies Waist Belt with Vintage Gold Buckle Burgundy Red Small

HOTWILL$14.4231 rev

6mo ago

HOTWILL Wide Belts for Women Dresses Jeans Chunky Faux Leather Ladies Waist Belt with Vintage Gold Buckle Burgundy Red Medium

HOTWILL$14.6131 rev

6mo ago

JASGOOD Women Belt for Jeans Dresses Pants Ladies Leather Waist Belt with Square Gold Buckle

JASGOOD$10.4748 rev

7mo ago

VONMELLI Womens Leather Belt for Jeans Pants Dress Fashion Ladies Thin Skinny Belt with Gold Buckle for Women Burgundy M

VONMELLI$10.1338 rev

8mo ago

VONMELLI Womens Leather Belt for Jeans Pants Dress Fashion Ladies Thin Skinny Belt with Gold Buckle for Women Burgundy S

VONMELLI$10.3238 rev

8mo ago

What buyers say about burgundy belt

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Its as good as a branded product”

Size-Overall15%

“I love it and fits well”

Color8%

“the color is really pretty”

Value For Money7%

“Good for the price”

Shape/Style6%

“so elegant”

Durability5%

“Durable, fits nicely”

Leather Quality4%

“The belt feels well-made with high-quality leather”

Adjustability/Rotatability/Reclining4%

“makes adjusting very easy”

Material Quality4%

“Durable materials”

Design-Overall3%

“Really nice looks just like the picture”

What buyers complain about

Leather Quality16%

“was not leather as stated”

Quality-Overall15%

“Feels kinda cheap”

Color12%

“the color was more purpleish than the red that I needed”

Durability5%

“Didnt hold up at all”

Waist Fit3%

“Doesnt go around waist twice like first pic”

Fastener Quality3%

“then I could not get the belt out of the buckle”

Size-Overall3%

“Runs small”

Thin3%

“Very very thin”

Thickness3%

“it's not super thick suede if that makes sense”

Material Quality2%

“Material not great”

Top return reasons

Size-Overall34%

Length21%

Color20%

Waist Fit8%

Advertised Vs Actual Product2%

Width2%

Quality-Overall2%