burgundy bag
Worth a lookShows a sweet-spot price point ($29.89 avg), but high returns (11.7%) keeps it on the watch list.
Avg price
Incredible$29.89avg listing price — sweet spot $15–$100
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Great25%top-5 click share — an open shelf
Price range
Great$11.63–$120.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,179.21avg incumbent reviews — the moat a new listing must climb
Market size
Good$343K$343K/yr · 798K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-24.4%90-day search growth — must beat 0% to launch
Returns
Bad11.7%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, burgundy bag is a $343K/yr Amazon United States market (798K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 51/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
burgundy bag market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $299K–$374K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #3,055
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 2.1%
- Avg brand age
- -34 months
- Avg seller age
- 160 days
Competition & brand share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
49 falling
Sellers
54
Top-5 brand share
44%
Top 20: 80%
Top-5 click share
25%
Top 20: 62%
Open market
52%
- QWINEE14%
- Verdusa8%
- OYOANGLE8%
- RoseSeek7%
- KKXIU7%
- MakeMeChic4%
Demand & seasonality
Weekly Amazon search volume, last 92 weeks — -24.4% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.7×
Top burgundy bag search terms
- burgundy clutch139K/yr
- burgundy bag154K/yr
- burgundy handbag64K/yr
- burgundy tote bag38K/yr
- burgundy bags for women48K/yr
- burgundy clutch purse45K/yr
- burgundy clutch purses for women34K/yr
- burgundy crossbody bag45K/yr
- burgandy purse21K/yr
- maroon clutch20K/yr
Top burgundy bag products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
QWINEE Womens Woven Evening Bag Dumpling Clutch Purse No Strap Handbags Elegant Faux PU Leather Clutch Bag Burgundy One-Size
QWINEE$33.364.3★245 rev
RoseSeek Womens PU Leather Shoulder Bag Zipper Top Shoulder Purse Cute Underarm Bag Burgundy One Size
RoseSeek$26.464.3★32 rev
RTPRTP Burgundy Purse for Women Small Faux Leather Top Handle Satchel Handbag with Detachable Crossbody Strap Vintage Shoulder Bag for Everyday Date Night and Travel(burgundy)
RTPRTP$30.064.7★255 rev
Verdusa Womens Clutch Evening Bags Trendy Envelope Handbags Metallic Purses Burgundy One Size
Verdusa$18.103.6★241 rev
GORGLITTER Womens Clutch Purse Floral Formal Evening Handbag Chain Strap Shoulder Bag Burgundy One Size
GORGLITTER$26.504.5★13 rev
Newest
by launch date
Amazon Essentials Womens Lightweight Clutch Crossbody Bag Burgundy One Size
Amazon Essentials$21.0536 rev
YAPAIOU Leather Envelope Evening Bag for Women Patent PU Clutch Purse for Formal Wedding Party Cocktail Prom Burgundy
YAPAIOU$26.269 rev
OYOANGLE Womens Mini Leather Bucket Bags Top Handle Purse Metallic Buckle Handbags Hobo Bag Burgundy One Size
OYOANGLE$23.376 rev
AIBAOWU Velvet Evening Clutch Purses for Women Burgundy Formal Evening Bag for Wedding Party Clutch Bride Purse Shoulder Bag Prom
AIBAOWU$26.5924 rev
GORGLITTER Womens Clutch Purse Floral Formal Evening Handbag Chain Strap Shoulder Bag Burgundy One Size
GORGLITTER$26.5013 rev
Trending
90-day click momentumAmazon Essentials Womens Lightweight Clutch Crossbody Bag Burgundy One Size
Amazon Essentials$21.054.1★
YAPAIOU Leather Envelope Evening Bag for Women Patent PU Clutch Purse for Formal Wedding Party Cocktail Prom Burgundy
YAPAIOU$26.264.5★
KKXIU Small Shoulder Bag for Women - Crescent Bag Small Purses for Women Trendy Vegan Leather Purse with Removable Strap (Burgundy)
KKXIU$23.144.6★
AIBAOWU Velvet Evening Clutch Purses for Women Burgundy Formal Evening Bag for Wedding Party Clutch Bride Purse Shoulder Bag Prom
AIBAOWU$26.594.3★
OYOANGLE Womens Mini Leather Bucket Bags Top Handle Purse Metallic Buckle Handbags Hobo Bag Burgundy One Size
OYOANGLE$23.374.9★
What buyers say about burgundy bag
What buyers praise and complain about, mined from review topics.What buyers love
“The color is vibrant”
“Awesome quality”
“it fits everything I need”
“Worth it”
“it's a very attractive style”
“The design is stylish and perfect for parties, weddings, or special occasions”
“It's soft”
“Just as described”
“Durable”
“The leather is absolutely beautiful”
What buyers complain about
“Smaller bag than I used to”
“Cheaply made”
“The clip on strap wasnt strong”
“Zipper broke”
“not worth the price”
“the wheels could be better”
“Tough to open the bag”
“Very flimsy”
“Bag broke in 6 months”
“Looks like plastic”
Top return reasons
Common questions
- Is burgundy bag profitable to sell on Amazon United States?
- The niche generates $343K/yr across 71 tracked products. 13 of 34 products launched in the last 360 days are still selling. 90-day search growth is -24.4%. Flapen's verdict: Worth a look (51/100).
- How competitive is the burgundy bag niche?
- 49 brands and 54 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 44% of demand.
- What do buyers complain about in burgundy bag?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strap/String Quality. The return rate is 11.7% — above our launch gate.
- When does demand for burgundy bag peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 3.7× the quietest.
- What does it cost to enter the burgundy bag niche?
- Listings span $11.63–$120.47; the average listing price is $29.89 (sweet spot $15–$100). The average incumbent carries 1,179 reviews — the moat a new listing must climb.